The beauty and cosmetic market in 2016 was a 62 billion industry in the US with skincare products making up almost 37% of the market. Other product categories include hair care, makeup, perfumes, and toiletries.
While only a handful of companies have controlled the industry for the last couple of centuries, the rise of e-commerce has helped independent brands have a bigger impact on the market. Here are the top 10 beauty and cosmetic affiliate programs you should start your business with.
Dig more into the beauty and makeup niche for website ideas, trends, and tips on getting traffic to your website, plus I just published a list of makeup affiliate programs where you can discover more companies worth promoting on your affiliate site.
Beauty and Cosmetic Affiliate Programs
- BH Cosmetics
- Elizabeth Arden
- Erno Laszlo
- VIOLET GREY
- Top Secret
- Yves Rocher
- URL: http://www.bhcosmetics.com/affiliate
- Commission: 8%
- Cookie: 90 days
BH Cosmetics was born and raised in Los Angeles and is a leader in the beauty industry. They sell high performance makeup in vivid colors that unite style and glam. They are passionate about discovering new beauty innovations and help you express your individuality one bold beautiful color at a time. They run weekly and monthly consumer promotions and sales to help convert leads.
Affiliates receive 8% commissions plus bonuses. The cookie duration is 90 days. The average order value is $38 with a conversion rate of 6.46%. BH Cosmetics uses Linkshare to manage their affiliate program.
Affiliates are allowed to use direct linking and deep linking. They provide coupons and banners you can use on your website, blog, or email promotions or will create custom creatives for you. Their dedicated in house affiliate managers also sends out monthly affiliate newsletters and run monthly incentives and affiliate contests.
Why Should You Promote BH Cosmetics: Competitive commission rate plus bonuses, great conversion rate, long cookie life
BH Cosmetics is a beauty industry leader that offers their affiliate an 8% commission rate plus bonuses, monthly incentives, and affiliate contests to reward their top sellers.
- URL: realher.com
- Commission: 10%
- Cookie: 10 days
Realher has been featured on Popsugar, Refinery29, and Nylon. They want their products to empower women and are proud to say that 100% of their employees are women. They put affirmation quotes on every product to help motivate and carry their customers through problems and different challenges in their life. They have been donating 20% of their proceeds to AAUW for the past 2 years.
AAUW has been empowering women for more than 100 years. They focus on women’s education, leadership, and pay equality. All Realher's formulas are 100% cruelty free and utilizes natural ingredients like aloe vera and shea butter .
Affiliates earn 10% of all sales plus potential bonuses. The cookie life is 10 days. The average order value is $35 with a high conversion rate of 6%. Affiliates can use their website, blog, or social media account to promote Realher. They run weekly and monthly consumer promotions along with monthly incentives and contests for their affiliates. Realher uses LinkShare to manage their affiliate program.
Why Should You Promote Realher: High conversion rate, great commision percentage plus bonuses, 20% of proceeds donated to charity
Realher is run by women for women. They donate 20% of proceeds to charity and focus on empowering women with their products. Their high conversion rate and generous commission rate make them worth checking out.
- URL: https://www.shareasale.com/shareasale.cfm?merchantID=32867
- Commission: 11%
- Cookie: 45 days
BeautyStoreDepot was founded in 2005 with the goal of offering beauty lovers their favorite products at the best prices online. They are a full service beauty and skin care ecommerce site with over 20 years of experience in the beauty retail market. They have a loyal audience of beauty savvy women between 25-49.
Customers have over 4,000 trusted beauty brands to choose from and product education to help you make the right choice. They offer quality beauty brands at competitive prices along with purchasing incentives like free samples with every order, free and fast domestic shipping with no minimum, and an easy return process. BeautyStoreDepot has a 120% low price guarantee or they will refund you the difference.
Affiliates receive 11% standard commission which is one of the highest in the beauty field. Their site has a high 5% conversion rate with a long 45 day cookie duration. BeautyStoreDepot uses Shareasale to manage their affiliate program. To help their affiliates succeed they offer tools, creative, educational product information, and featured products and promotions. They also have dedicated affiliate management to assist with custom requests.
Why Should You Promote BeautyStoreDepot: Loyal customer base, high conversion rates, competitive commission rate, long cookie life.
BeautyStoreDepot sells over 4000 of the top beauty and skincare brands with a 120% lowest price guarantee. Affiliate receive a very high 11% commission rate with a 45 day cookie life.
- URL: http://www.elizabetharden.com/
- Cookie: 30 days
Elizabeth Arden was founded in 1910 and has grown into a global prestige beauty company with a large portfolio of high performance anti-aging skincare, trend setting colors, and legendary fragrance brands.
Their products are world renowned, best selling and award winning. Some of their product lines include Eight Hour Cream, PREVAGE® anti-aging treatment, celebrity fragrance brands of Elizabeth Taylor, Mariah Carey, and Britney Spear, designer fragrance brands of Lucky Brand, Juicy Couture, Rocawear, and more.
Affiliate earn a base commission of 8% with opportunities for higher commissions and bonuses for successful partners based on sales. The cookie life is 30 days.
They run frequent exclusive online promotions like gifts with purchase, free shipping, and discounts to help increase sales. Elizabeth Ardon uses Commission Junction to manage their affiliate program. To sign up, search for them in the Advertisers section.
Why Should You Promote Elizabeth Arden: World renowned beauty company, generous bases commission rate with bonuses, exclusive online promotions
Affiliates receive a great 8% commission rate and higher rates are available for top sellers. They only ship to the US though so you only are limited in your marketing audience.
- URL: https://www.ernolaszlo.com/affiliates
- Commission: 10%
- Cookie: 30 days
Erno Laszlo has been celebrating bold women & bright skin since 1927. Dr. Laszlos’s groundbreaking skincare discoveries have helped cure a Princess’ acne, treated the skin of the most famous faces in Hollywood, and helped develop modern beauty ritual adored by fans worldwide.
They blend science and style in their world class treatments because real luxury is real results. Customers earn reward points on every order, and receive free shipping on all domestic orders over $50.. They ship to the US, Canada, and internationally. Erno Laszlo runs special promotions and gifts with purchase each month and Bi-annual Friends & Family sales period .
Affiliates receive 10% commissions on all sales excluding gift cards. The average order value is an incredibly high $150+. The cookie duration is 30 days. Erno Laszlo uses Commission Junction to manage their affiliate program. They are constantly updating their text and creative banners links to provide you with the most up to date content. Affiliates also get access to the full Erno Laszlo collection, new product links and promotional coupon codes.
Why Should You Promote Erno Laszlo: Extremely high average order value, great commission rate, lots of marketing materials
It’s important to note, Erno Laszlo has a search policy for their affiliates. You can not use their trademark name, domain name, or misspellings. Be sure to read through their terms and conditions before you start promoting their products to make sure you are following all of their affiliate rules.
- URL: https://www.murad.com/affiliateprogram/
- Commission: 11%
- Cookie: 7 days
Howard Murad, M.D. has devoted his life to the science of internal and external skincare and become one of the country’s foremost authorities on skincare. After treating a wide variety of individuals with all types of skin concerns, he started developing targeted formulas to alleviate skin conditions.
Murad is a global leader in skincare science with products including acne, anti-aging, cellulite, and age spot treatments. New products are developed on a regular basis. They also have ongoing promotions including free products and free shipping.
Affiliates earn 11% commissions on all orders with an average order size of $90. They use a 7 day tracking cookie. Murad uses Commission Junction to manager their affiliate program. They provide their affiliates with dynamic banners and text links to promote their products. Their affiliate team will work with you to help you succeed and increase monthly commissions.
Why Should You Promote Murad: High average order size, great commission rate, global skincare leader
Murad not only runs lots of sales and promotions to help increase your conversion rate, they also work with all their affiliates to help you succeed. Their cookie life is a lot lower than most of the other affiliate programs so you might want to join a few other programs that have longer cookie lives.
- URL: https://www.violetgrey.com/affiliates
- Commission: 12%
- Cookie: 30 days
VIOLET GREY is a luxury content and commerce beauty company. They sell over 100 niche and luxury brands curated by Hollywood’s top makeup artists and experts. It’s community of artists adhere to The Violet Code, a set of standards each product is held accountable by. Each product is rigorously tested and authenticated to create an exclusive selection of Hollywood’s hero beauty products.
Affiliates receive a very competitive 12% commission rate. The cookie life is 30 days. Affiliates have access to the daily datafeed and their staff to answer any questions. VIOLET GREY uses Commission Junction to manage their affiliate program. VIOLET GREY is an invite only affiliate program. To join email them with your name, website URL, country, and email address. If you are a suitable fit for their program, they will extend an invitation.
Why Should You Promote VIOLET GREY: Curated selection of Hollywood’s top niche and luxury beauty brands, great commission rate, long cookie life
It’s important to note that VIOLET GREY is an invite only list because they want to make sure they are only being marketed on sites that hold up to their beauty standards. If you get approved you will receive a generous 12% commission rate with a 30 day cookie life.
- URL: https://topsecretfibers.refersion.com/
- Commission: 15%
- Cookie: 30 days
Top Secret is the most natural looking cosmetic solution for thicker, fuller looking hair. It provides a effective temporary solution to enhance the appearance of your hair by filling in overall thin areas.
Top Secret is safe, hypoallergenic, effective, and stays on until you wash it out. It’s made out of high quality natural keratin microfibers. Their patented precision Airburst Applicator gives you a fine mist of fiber exactly where you want them. It’s so precise you can use it on eyebrows, mustaches, and beards. It is great for men and women and comes in 9 colors to match your hair. The results speaks for themselves but you can also check out their reviews on their website and on Amazon from their happy customers.
Affiliates receive amazingly high commissions of 15% on all online purchase with a processed valid payment. The cookie duration is 30 days. Top Secret Fibers uses Refersion to manage their affiliate program and payout affiliates. They also run frequent sales and promotions to help increase sales conversions.
Why Should You Promote Top Secret: Very high commission rate, high quality temporary hair enhancing products, long cookie life
Top Secret offers their affiliates a very generous 15% of sales and run frequent sales and promotions to help you increase your conversion rates.
- URL: https://afterglowcosmetics.com/affiliate-program/
- Cookie: Never expire
Afterglow started in 2004 with the mission of enhancing beauty through natural, effective, and safe cosmetics. Their entire line only uses certified organic ingredients and are also certified gluten-free and soy free.
So even women with very sensitive skin can use their products. They offer free beauty consultations to help you identify the best shades and products for your skin type. Afterglow was created after a long frustrating search to find natural mineral cosmetics without objectionable ingredient like petro-chemicals, Paraben, and Bismuth oxychloride fell short. Afterglow’s unique blend of minerals and natural pigment are carefully formulated with your style, health, and beauty in mind.
Affiliate receive 10% commission on every sale you send them with your affiliate links. You make money by featuring, reviewing, and recommending your favorite Afterglow products.
The average order sale is a high $73.24 which means you would make on average $7.32 per sale. Plus their cookie life never expire so you have unlimited chances to convert sales. You can promote their products on your website, blog, email newsletter, and social media accounts. Afterglow uses ShareASale to manager their affiliate program.
Why Should You Promote Afterglow: Cookies never expire, great commission rate, high average order value
Afterglow's high quality all natural cosmetics are safe to use even on women with very sensitive skin. Their great commission rate, high average order amount, and most importantly never expiring cookies makes them checking out .
- URL: https://www.yvesrocherusa.com/control/main
- Commission: 15%
- Cookie: 30 days
Over 50 years ago, Yves Rocher created Botanical Beauty. His goal was to create beauty care that respects your skin and is respectful of nature. Yves Rocher has large selection of botanical beauty products including skin care, makeup, fragrances, body care and more. They offer their customers a great customer service experience including a free gift with any purchase and attractive promotions. Free shipping is available with orders $40 or more and all their products come with a money back guarantee.
They offer their affiliates an incredibly high 15% commission rate on sales. The cookie life is a generous 30 days. Yves Rocher uses Commission Junction to manage their affiliate program. To join search for them in the Advertisers section. Affiliates have access to links and banners, their product data feed, and can track their sales.
Why Should You Promote Yves Rocher: High retail commission rate, good cookie life, well respected beauty brand
It's important to note, affiliates only receive commissions on online sales and not from their catalogues or magazines. It is strictly forbidden to promote offers that are not available to affiliates like their Newsletter exclusive offers. Be sure to read through their terms and conditions to learn how to avoid being terminated for the program.
Affiliate Website Ideas
Now that you've read about the top 10 beauty and cosmetic affiliate programs, it's time to decide what niche you want to focus on. Since it is beauty is such a large industry, it is better to focus on a more targeted market so you have a better chance of succeeding.
One niche idea would be skin care products for older women. It's not every age of woman that needs to worry about age spots! Murad and Yves Rocher would be great affiliate programs to promote because of their focus on skin health. Yves Rocher has a better commission rate at 15% but Murad has a high average order amount at $90.
Temporary solutions for thinning hair is a targeted niche for people looking to find a cosmetic solution to their hair problems. Top Secret would be a good affiliate program to promote because of their high quality hair care products and competitive 15% commission rate.
Organic makeup is another niche to focus on and you could also use keywords like gluten free makeup and makeup for sensitive skin. Afterglow only makes organic makeup and is made to be safe on even the most sensitive skin. They offer a generous 10% commission rate and a lifetime cookie life.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more.
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!