Timeless Traffic is a hot new JVZoo release that’s meant to be the next big thing for gaining traffic. The site even claims that everything you know is probably outdated. Don’t worry though – they can fix all of that.
As is so often the case, the search engine results are currently filled with glowing reviews about Timeless Traffic. Those pages mostly come from launch jackers and they’re not particularly reliable. Myself, I’m skeptical. Timeless Traffic uses all of the common marketing tricks. I just had to buy it for myself to see.
The sales page is the first place to look for any product. As a general rule, legitimate companies tend to provide details about what they offer and how it compares to the competition. Because the product has value, it can sell itself to a degree. Lower quality products tend to rely on hype and bold promises. The sales page for Timeless Traffic scores a solid ‘C' in my books, for not being too hyped, but also not giving a clear idea of what you're buying.
One annoying thing was the idea that old traffic approaches no longer work. That’s simply not true.
Techniques like SEO, outreach and ads are still effective for generating traffic. It’s just that many people don’t like the time and effort involved. They’re looking for a fast and easy fix. Honestly, there isn’t one. Most of the ‘tricks’ that do give you traffic cost and that traffic doesn’t lead to sales. Many will also damage your site in the long-term.
Timeless Traffic is also promoted as, well, timeless. Apparently, everything else will change but this won’t. The site doesn’t actually explain why. From looking at the method, I can say with confidence that it isn’t timeless. Even though search engine algorithms probably won’t affect the approach, customers will figure it out pretty fast.
What Do You Get?
The member's area starts off with three steps. The first is signing up for the live training, which gave me this message:
Very encouraging. The next step is to join Stefan’s ‘Action Taking Blogger Group’ on Facebook. It’s clearly a large group, with more than 1,500 members. Despite that, there have been only 43 posts in the last 30 days, making it a pretty inactive group. You also need to answer some questions to gain entry, like ‘are you willing to learn and share and take action?’. Facebook groups are great when done right, but many times they are just left to the members to flounder around while the product owner doesn't do much to lead the discussion.
It's just a way for some product owners to create a community without building a website.
The third part is the actual training. The videos are short, rambling and pretty painful to listen to. They’re not narrated by Stefan either but by someone else.
The underlying approach is something they’re calling influencer marketing. The idea is that f you can get someone popular to promote your site or your product, then you get serious traffic fast. This is a true concept and it can lead to traffic. It can also apply to different niches. It would work for affiliate marketing or for a physical product.
Many bloggers use a similar idea, by reaching out to other people in their niche. For example, sites often feature ‘best of’ lists. These might be things like the best recipes, best blogs, best gadgets 2018… anything really. The blogger might then email everyone that he or she featured, tell them about the piece and ask for a share.
The biggest challenge is that outreach style takes time and effort. You have to build a relationship and respect who you’re working with. The idea is great for long-term returns, but it won’t provide the quick traffic that Timeless Traffic promises. After all, many popular bloggers care about their readers. They’re not going to promote some random link.
Timeless Traffic gets around that challenge quite simply – pay the influencers. The training specifically suggests $10 or $20 as an amount, but I find that hard to believe as a dollar amount for promotion from an “influencer”. Knowing how crappy recommendations can damage my reputation online, I certainly would not promote a link or blog post for just $20, or even $200. The one-time payoff wouldn't be worth the consistent decline in trust.
The data they show illustrates great value from the traffic, so it all seems like a powerful idea, at first.
The training does talk about free traffic too, but it’s still just a variation on the same model. Realistically, if you want to get free traffic from influencers, look for training that teaches you detail about outreach and long-term success. Influencers won't promote pages with no content or history. You have to put in the work if you want this style of outreach to benefit you. The training on Timeless Traffic won’t provide what you need.
In practice, there are some serious limitations with what Timeless Traffic suggests.
The first is the time. You have to find people with the right audience who are willing to share a link for $20. That’s not so easy. As I mentioned before, many people care about their audiences.
Even if you find the right person and they do what they’re meant to, there’s no way to know whether that traffic will convert. It might sometimes, it might not other times. I suspect that the authors of Timeless Traffic had more failures than successes, they’re just carefully choosing which examples they show.
Not surprisingly, buying Timeless Traffic lead to three different upsells, each making bold promises. The first offers the chance to copy and paste from their case studies, for just $27.21. The upsell contains four individual case studies, all in different niches. Buying it actually gives you access to five YouTube videos. The longest one is a little shy of six minutes, while others are around four minutes long.
They’re videos, so you can’t literally copy and paste anything, despite the claim. The short videos aren’t nearly long enough to give you all the details you need to replicate a site’s success. Trying to copy a site isn’t a good idea anyway. Your best income potential is always going to come from doing something different.
You could learn lessons from the videos and then apply them. Still, the marketing majorly oversold the upsell and $27 is a lot to pay for five short videos.
The second upsell was the same price and promoted the idea that the people behind Timeless Traffic do all the work for you. In practice, the upsell contains five PDFs. Four of them have lists for topics like where to find traffic packs, niches to focus on and the like. The last one contained scripts used to reach out to influencers.
Again, you’re not getting much for your money. One of the scripts even had the subject like ‘I want to send you money’, which doesn’t seem like it would actually work.
You’re not getting everything done for you anyway. The lists shortcut your research, but you’d still need to do a considerable amount of setup work and planning. On a side note, anyone who buys the second upsell will have the same lists. This may lead to some fierce competition.
I didn’t purchase the final upsell, nor did I need to. It is simply the resell rights to Timeless Traffic and (if you pay extra) the rest of the funnel.
This is promoted as an amazing deal, but Timeless Traffic itself really isn’t that great. You’re also going to be competing against everyone else who has made the same purchase or is promoting through JVZoo.
The other problem is reputation. Making sales is easy enough at the beginning while the hype for Timeless Traffic is high. That won’t last long, it never does. As people start to learn more about what the product offers, the potential for sales is likely to decrease dramatically.
Timeless Traffic isn’t a scam. The product does teach a potential way to get traffic. You might even get lucky and earn a decent amount from it. Even so, is just a variation of a common approach that many people use and it isn’t guaranteed. You’re likely to end up spending more on influencers than you earn in sales, assuming you can find enough that are interested to begin with.
At best, this is a short-term technique that will get less effective as more people use it. I already ignore any email that comes to my inbox asking to promote a link or guest post. It's not worth my time, and I'm not even really an “influencer” in this space.