Product Name: Secret Web Assets
Product Owner: Colin Klinkert
Upsells: $37, $37/month (or $297 single fee)
What is it?
A report of around 70 pages on SEO techniques that strongly relies on backlinks and article spinning.
Secret Web Assets does pretty much provide what it advertises, which is a report on SEO for websites. However, I personally was not impressed by the techniques promoted in the report, particularly as they strongly rely on article spinning and backlinks. Many of the techniques are ones that Google does not approve of, which means that there is significant risk of your site losing ranking as a consequence.
Before You Buy
Secret Web Assets is promoted as a simple report, and this is true for the most part. However, as soon as I had purchased the product I was faced with another sales pitch, this one including one of the typical sales videos that I have come to expect.
Needless to say, the sales video is just an upsell. In this case, the upsell is for training on how to actually use the steps in the report that you get. Personally, I thought that the original sales pitch had implied that training was included, but then again, upsells are the norm for the industry.
There was also a second upsell for the product, which again was pretty much as expected. The option to skip past both of these upsells is down at the bottom of the page, so it isn't too difficult to ignore them entirely.
What I Liked
There is a lot less hype in the advertisement for this product than for similar ones, and you do end up with an indication of what the product actually is before purchase, which is somewhat unusual for modern affiliate marketing products.
In fact, the marketing for the product does actually make it clear that you are purchasing a report with nine steps about how to effectively engage in SEO for a website. Regardless of what I think of the actual report, I am impressed by the fact that the product is exactly what the author says it is.
The other thing that I liked was the style of video. This particular style has become more popular recently, and it is a refreshing change from hired mansions and cars. In the process of writing reviews I have seen far too many product promotion videos, so anything that makes them easier to watch is definitely a plus in my books.
What I Didn’t Like
As I have come to expect, some of the promotion for Secret Web Assets is a bit misleading. I completely agree with many of his points, like ‘there is no such thing as autopilot income’ and that push button income doesn’t exist.
However, I don’t like being told that people who use SEO are worried about any changes to Google. SEO is a very important tool for getting ranked in Google, but if you do your SEO well, changes in Google really aren’t something to be concerned about.
Realistically, the people who are worried about changes to Google are the people who attempt to manipulate the way that Google ranks websites. If you try to manipulate the system, then it isn’t really surprising that at some point Google figures out the process and makes changes.
If you are using Google the way that the company intends, which is an approach that revolves around creating quality content and researching keywords, then you don’t really have to worry about changes that Google will make.
When done right, backlinking can help to increase traffic to a website, which is critical for earning money online. However, backlinking can be tricky, and if you aren’t careful, your backlinking could significantly damage your website's reputation and ranking. Backlinks are really only effective for traffic when they are of high quality, and normally when you do them manually.
The first major red flag I got from Secret Web Assets was during the second upsell, where the author is promoting a system known as ezBacklinks for the management of backlinks. To make matters worse, he talks about how you have to make sure you don’t make Google suspicious.
Any SEO technique that has the potential to make Google suspicious isn’t one that you want to be following. With so many legitimate ways to gain ranking and traffic, do you want to risk all of your hard work on something that Google might turn around and change later?
I hate products that focus on article spinning. It is a lazy approach to making money online, and honestly, you spend a lot of time just setting up the spinner to start off with. Spinning an article means using a tool to change many of the words in an article to words that mean basically the same thing.
If you have a good spinner, it will produce an article that search engines think is unique, although a poor spinner will create an article that doesn’t even make sense. Because of this, there is additional time required to check that the article is good enough to post and to make any changes necessary.
While spun articles might fool search engines, they don’t tend to fool readers. Furthermore, they don’t exactly produce quality content. This is a bad thing when you are developing a website, because it undermines your reputation and whether users are interested in your content.
Honestly I would never recommend using an article spinner, and if you do plan on using one, make sure you know exactly what you are doing beforehand; otherwise the impacts on your site are likely to be very negative.
The Report Itself
The report is 68 pages in length, which isn’t actually too bad. The font is larger than it needs to be and there are a significant number of images (some of which are actually useful), but overall I think the report has more information than some of the eBooks that I have purchased in the past.
Honestly, with Secret Web Assets you do get exactly what you pay for – but my biggest problem is that the advice the report offers really isn’t that good. The author makes it clear throughout his report and upsells that the main aspect of his SEO techniques is building backlinks, a process that often involves spinning articles and hosting them on other sites.
As I mentioned before, backlinks and article spinning are not a good approach for getting traffic and ranking. In some cases, this approach might work in the short-term, but it is something that Google heavily frowns on. This is particularly significant because in recent years, Google has shifted towards a focus on quality and content over links, and it is likely that it will continue to move in this direction in the future.
In fact, the report even suggests that you should buy links on other sites, an approach that is never desirable and can have serious negative impacts on your ranking on Google, particularly when Google catches up to it.
Even though the report itself is relatively inexpensive, I don’t think it is worth the money, particularly as many of the methods suggested throughout the report are likely to have negative impacts on the ranking of a website rather than positive ones.
Who Is This Product For?
The only people that I would recommend this product to is people who already know a lot about SEO and traffic, as this would give them the ability to work out what approaches would be effective for their site and what ones would not. However, I suspect that most people with this type of experience would know most of the things promoted on this site.