Table of Contents
Product Name: Rapid Content Wizard Lightning Edition
Product Owner: Sean Donahoe
Advertised Price: $47
What Is It?
Automatically post unoriginal content to a siloed WordPress Blog, and choose stuff to sell on the blog from within the software.
The first red flag is that the content is pulled from other sources. The second red flag is that it's spun content. The third red flag is that he gives siloing way too much credit. This is not a product that's worth your time and money.
Before You Buy
I didn't actually sit though the video because I knew this one was going to be a steamer. With a name like Rapid Content Writer, I knew that they were appealing to the lazy, uninformed marketer – the guy who's still looking for shortcuts to riches.
Don't be fooled by the hype. Autoblogging is the fastest way to scare away potential sales…that is, if you can actually get traffic to the blog with your unoriginal content. If you can't rank and can't sell, what's the point of having a site like this?
What I Liked
The software looked like it actually worked. I have no idea why someone would spend time creating a piece of software like this because it's utterly useless in the world of SEO and online marketing, but the fact that it actually pulled the content and posted it, then allowed you to choose products to fit your content was pretty snappy.
What I Didn't Like
I pretty much discussed my main complaints above, but let's expand on them.
Copied and Spun Content
Did you catch that part in the video where he entered his keyword into the software and it magically pulled up some content related to your topic? Where do you think that came from, out of thin air? He's taking it from other websites.
If it doesn't count as plagiarism, at the very least you are going to have a hell of a time trying to get it to rank. Google can see who the original author is, who the copy cat is, and won't give you an ounce of authority for stolen or even curated content.
If you create website full of copied, spun, and mechanical-sounding content, just how many sales do you think you'll make? Remember, you can use software to build your site, but you can't use software to purchase items through your links.
There are real people on the end of each sale, and if you don't take the time to show them that what you are advertising is worth their money, they'll spend it elsewhere. What you are counting on here is random sales from accidental clicks, which doesn't sound like a legit business to me.
Amazon Auto Posting
From personal experience, I know that pulling content from Amazon is a great way to have Google ignore you. I build a beer site with a plugin that pulled stats, reviews, etc from Amazon and though I created original blog posts to accompany the Amazon stuff, the site did horribly. Well, it did nothing. Google just ignored it for 3-4 months.
Eventually I pulled the original content, blocked search engines from the site, and reposted it to a new domain. The content is doing fine, ranking, and getting traffic now.
Too Much Emphasis on Siloing
A silo structure to your blog is fine, but it's not the magical SEO pill that some people would have you believe. Building out a site in an organic process, and as your site grows, your adherence to a strict silo structure will fade with time.
What's completely ridiculous is that guys like Sean Donahoe make it sound like they discovered something new and exciting that will supercharge your blog. In actuality, similar posts will be linked together naturally without even trying, as long as you are focusing on linking relevant pages to help your reader.
This product is not original, and I highly doubt it will help anyone create a decent website, let alone a profitable one.