I've been online for many years and I've seen a lot of online businesses get wiped out because of some very common – yet avoidable wordpress mistakes.
So lets make sure you avoid these mistakes so you don't end up killing your business.
Not Backing Up Your Website On A Regular Basis
In a blink of an eye your website can disappear, and it can be done by server errors, being hacked, getting some sort of virus or even by your own hand.
I've heard so many horror stories of sites being wiped out and the person not having a back up of any kind.
Don't let this happen to you.
And if you're in the mind set of “That only happens to other people” then you have no one to blame when it does happen to you.
This is the internet unfortunately you have to think this way: “It's not a matter of if it's going to happen to me but when is it going to happen to me”
Thinking this way will have you prepared should something go wrong.
There are plenty of free plugins that you can use that will automatically back up your site, but I'm not a real fan of free plugins. Many are not updated and many end up causing conflicts with your site – usually after wordpress does an update.
Remember this is your business we're talking about so don't rely on a free plugin. Step up and spend money on a product or service that will backup your site. This way you know you're going to be safe.
Tools such as Backup Buddy and CodeGuard are great examples of professional backup services and products.
If you're budget does not allow you to spend money to back up your site you can use the Export function within WordPress and export a complete XML file of your site and save it on your computer.
Doing this will backup all your Posts, Pages, Comments, Custom Fields, Categories and Tags.
Not Keeping WordPress Up To Date
You would think this would be a no brainier, but I have helped many clients for other things and found that their site has not been updated for a very long time.
These updates are very important, they provide security updates as well as fixes for bugs within the program.
When WordPress has an update you will see a yellow bar at the top of your dashboard – simply click the link to update WordPress.
Of course make sure you have the latest backup of your site done prior to updating WordPress just in case something goes wrong with the update.
Using A Free Theme
Sure it's fantastic that there are thousands of free themes available for WordPress, but there's MANY problems that come with using free themes.
- – The Themes themselves are not stable
- – Many free themes are not maintained by the developer, meaning they are not updated
- – If you have issues or need help with the theme many do not have any kind of support system
Again this is your business so step up and spend money on a professional theme.
And don't buy your theme from just any old company.
Make sure you buy your theme from a very reputable company the stands behind their themes.
Companies such as StudioPress, DiyThemes and Woo Themes are very trusted sources for fantastic themes.
Your site has to have a home and that home is your Hosting Company. Along with having a bad theme having a bad hosting company will destroy your online business.
There are a ton of inexpensive hosting companies and the reason they are cheap is because their service sucks.
Do not skimp on hosting – your hosting is directly related to the success of your business. If you're always having issues with your hosting company not only does it effect your bottom line it also affects your reputation as a business.
So make sure you do your homework about your hosting company. And yes things will go wrong with any hosting company, it's what the hosting company does to fix things that sets it apart from everyone else.
From my experience the companies you can count on are HostGator, Go Daddy and BlueHost.
If you're working on a budget I also recommend the Wealthy Affiliate, they provide free hosting along with support and training.
I understand many people are on a budget and they need to do a lot of things on their own, which is great. But when it comes to playing with your sites code – if you don't know what you're doing then leave it alone!!
This is where I get a lot of people contacting me asking to fix a coding mistake. And when it comes to code it does not take much to make your site look like a unintentional Picasso.
In the long run it's far better to hire someone to do what you want to have done. Places like Rent-A-Coder, Elance and Freelancer are great resources to find people to do code work as well as other things.
And if you still have the urge to learn how to do simply coding changes here's a tip.
Create a sub-domain through your hosting (you can have as many as you want all for free) and install your site on this sub-domain.
Now you can do anything you want on this test site and it makes no difference if you screw up or not because you're not working on your core site.
So you can try stuff out to make sure things look and work the way you want prior to making the changes on your core site.
I hope you found this information helpful, if you have any comments or question please leave them below.
Leo Emery has been successfully affiliate marketing full time since 2005. He specializes in video marketing as well as logo creation & graphic design.
Leo devotes a lot of his time to personally mentoring and guiding people who are serious about becoming full time affiliate marketers. He lives by a very simple motto:
“If you're not having fun doing what you're doing – then what's the point of doing it!?” You can visit Leo at Net Wise Profits