Product Name: The Publishing Formula
Product Owner: Wesley Atkins
Advertised Price: $17
What is it?
The Publishing Formula is a 46-page ebook that is supposed to teach you about self publishing through Amazon’s publishing platform.
The purpose of The Publishing Formula is to teach you how to self publish a book. Unfortunately it doesn’t really do that. Instead the product seems to simply tell you that it is possible. There’s no real strategy or advice inside. It reads like an office memo notifying its recipients of the possibility. It’s hardly worth paying for at all and definitely not at seventeen bucks.
Before You Buy
There are two additional offers you’re forced to sit through after you buy this product. These offers, also known as “upsells” can be quite annoying. Each one is on a new salespage where the pitch is delivered via video.
The annoying part is that you’re forced to sit through the videos until they reach the end, which is about five minutes. After that, a “No thank you” message finally appears.
The first upsell is for a product called “Kindle Spy”. Apparently it’s a software download that sits in your browser and allows you to track an author’s success in certain categories on Amazon’s Kindle list.
The point is to find successful books and authors, so you can copy replicate what they’ve done. This one will cost you an additional $27.
The second upsell, “Paperback Formula” is another guide that includes a template that is supposed to teach you how to format your book for Kindle. I thought that would be covered in the original product. Guess not.
This offer will cost you an additional $17, and seems to be completely unnecessary. Formatting can be a problem for some authors but there are numerous guides available, and even some from Amazon itself. And besides that, Kindle formatting isn’t that hard.
What I Liked
Unfortunately, there’s not much to like about The Publishing Formula. I tried to think of at least one thing but…nothing. It’s not a scam or anything like that, it’s just not good.
If I had to choose one thing it would be some of the “bonuses” that come with it.
When you finally get access to the actual product you’re taken to a members area where you can download The Publishing Formula. In that members area you’re given access to a few bonuses.
In my opinion, these bonuses are better than the original product. The bonuses aren’t all that great, but they are certainly more valuable than The Publishing Formula.
The bonuses include a few ebooks, a spreadsheet template to help you track sales and access to a course on Udemy.com.
This course is really the one with the most value. It covers the topic of setting up a WordPress website for authors. It’s called, “Create Your Own Website In 2 Hours”.
After going through the course I decided that it would probably be helpful to anyone looking to build an author website.
It’s not a complete guide by any means, but you will learn the basics.
It isn’t necessary though, unless you really wanted to learn how to do this on your own. The course takes you through the process in two hours, but you could do the same thing with WordPress Express in just a few minutes.
What I Didn't Like
The Publishing Formula falls short in almost every aspect. For starters, there’s no “formula”. I expected to see some strategies and how-to advice, but there was none of that. I expected more.
Here’s some other things to consider before buying this product.
The Advice on Outsourcing
Generally I don’t have a problem with marketers outsourcing much of their work. This includes the writing of blog posts, emails and just about any manual task. However, when it comes to writing a book, the idea of outsourcing the whole project seems a bit sketch to me. It's like before you even tried it you are already delegating tasks to someone else – how can you effectively manage your contractors if you don't know what they are supposed to do?
Well-known Kindle author Steve Scott has said, on several occasions that he’s tried outsourcing book projects and each one of them failed. But that’s not even the biggest problem I have with Wesley’s advice on outsourcing.
The real problem comes with his suggested rates.
In his outsourcing section, Wesley says to expect to pay freelancers about $150 for 8,000 words. That’s about $18 per thousand words.
Those rates are terrible.I've paid over $100 for 1000 words before for specialized content from a native English speaker. If you hire a freelancer at that price you can expect some very low quality content. And book readers are not like blog readers, they expect a higher quality reading experience.
Barely Scratches the Surface
Recently I’ve been looking in self publishing. And although I don’t know much yet, I know that The Publishing Formula doesn’t even come close to covering everything. I certainly didn't feel like I could self publish after reading this “formula”.
In fact, I wouldn’t even say this product covers the basics. This ebook really only seems to let us know that it is possible to self publish a book and talks about a few basic strategies without getting into much detail.
Most of what it covers is marketing, but it’s like they just took old advice — maybe from a “How to market a blog post” product — and switched a few words around, slapped a new title on it, and decided to charge people who wanted to know about self publishing.
To say the least, I was incredibly disappointed.
I would have liked to see more of a step by step approach, with more examples. I felt like this is very much a “you should do this” guide instead of a “this is what I did and this is what works” type of guide. You'll learn a lot more from Steve Scott for free.
Making a full time income from reading one PDF just isn’t going to happen, especially if there isn’t a good enough support network. Learning how to make money online will be a long and winding journey, so what happens if you get lost somewhere down the road? You can get my personal assistance and mentorship at no cost as a member of this online business training center, as well as the support of thousands of other members who want to see you succeed.
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