There can be a real disconnect between day-to-day business and life online. SEO, and even web pages, are still very difficult ideas for a lot of small business owners to wrap their heads around. They’ve survived and thrived for years without taking on this complex beast, but for those that take the time to learn […]
There has been a lot of buzz around certain viral blogging platforms, and how small businesses can use this thing (whatever it is) to grow their business. But the truth is that “viral” is just another hyped buzz word and these products have no real value for real-world small businesses. In fact, what you may not have realized because of very clever marketing tactics and a whole lot of misguided affiliates, is that these blogging platforms are actually MLM-style pyramid schemes.
I don’t market for local businesses because I’m lazy, and am not quite sure I want to jump back into the world of working for someone else. But I do online marketing, and through my training I’ve come across lots of concepts that cross over into local business marketing, and some that are targeted specifically towards small business owners.
So today I’m lay out some simple ideas for local business owners to demonstrate how easy it is to have an online presence, get more customers, and increase your profits with the power of the internet.