Product Name: Solo Funnel Breakthrough
Product Owner: Bryan Harkins
Advertised Price: $17
What is it?
The bulk of this product is made-up of a 65-page PDF guide. The guide is quite detailed itself, but there’s also a member area with bonuses, a short introduction video and a webinar registration/replay.
Bryan Harkins has a done a good job relaying some of the basics involved with setting up a sales funnel. Unfortunately, the system he suggests using in this product is just not feasible for beginners. It’s a good product for someone who already has some intermediate experience and some cash to invest. But if you don’t have either of those, this product isn’t going to help you much.
Before You Buy
Bryan Harkins has created other products. He’s a serial product creator, which means he’s creating product as fast as he possibly can. When a product is created like that it leaves very little room for quality to be introduced during the production process.
One example is Breakthrough Adsense Profits, another product created by Bryan Harkins. I reviewed this product less than 30 days ago. Which goes to show you how fast he’s pushing out these products. And it shows in the results. That product received a rating of 20 out of 100.
There are a lot of serial product creators out there, because they know “internet marketing” is big business. But that’s the wrong way to go about product creation. Real products are created to solve a problem in the marketplace. Not to satisfy the financial needs of its creators.
I’m not saying that product creators shouldn’t be compensated, but I am saying that everyone would be better off if creators focused on creating quality instead of quantity.
What I Liked
I’m happy to say that there are some things I really liked about this product.
Learn the Basics
Putting together a proper sales funnel can be very difficult. It involves a lot of research, optimization and testing. Plus, there’s a real need to understand some basic human psychology. All this can be paralyzing to figure out on your own, and it’s also where a lot of new marketers get stuck and give up.
Solo Funnel Breakthrough can help you understand a lot of the basic principles involved with setting a proper sales funnel that actually converts. I really like that that Bryan has put in the effort to show you how to implement each part of a sales funnel. Anyone who reads this guide will, at least, understand the basics behind it all.
Reverse Sales Page
One of the things Bryan teaches in this guide is called a “reverse sales page”. Basically it’s exactly what it sounds like.
Instead of taking your visitor directly to a sales page, you take them to a page with valuable information first. Actually you take them to two pages with valuable information. You can see what I mean below:
Now this does decrease optins, but it improves conversions. Visitors are more likely to subscribe and buy from you once they’ve taken this many actions. And since you’ve provided them so much information upfront they are going to trust you much more.
It’s more work, it takes more time to implement but it’s better for you and the readers.
What I Didn't Like
There are some things I don’t like too much about Solo Funnel Breakthrough. Unfortunately these things outweigh all the things I did like about the product, and they make it unrealistic for most beginners.
The whole idea behind this product is to email an offer to a list of subscribers. The problem is that most beginners (if not all beginners) have no email list. That means you have to invest money in buying Solo Ads or PPC (pay per click) campaigns to jump start the process. I just don’t think that’s an ideal scenario for beginners.
I don’t mean to speak for every single person starting out. I just know that when I was a beginner I didn’t have much money to invest in things like advertisements — I needed a way to make things grow organically. I suspect that most of you, who are just getting started, are in the same situation.
There are some other costs associated with Bryan’s system as well.
For example, he suggests you buy a plugin that places a countdown timer on your landing page. I’m not saying this is bad advice, but it is is added cost.
There are a lot of other things too. Keep in mind that none of these are major costs themselves, but when you add them all up, it would be quite expensive. I went through the guide and did a rough calculation of each thing Bryan suggests. What I came up with was an additional cost of around $100.
With his “reverse sales page” technique, Bryan had me convinced that he was all about creating a good experience and valuable content for his buyers. Unfortunately he proved me wrong the further I read.
Less than halfway into the ebook, Bryan advocates the use of PLR content as an upsell, or bonus for you buyer’s. If you don’t already know, PLR stands for “Private Label Rights” and it means that the content has been created for the purpose of being sold to as many people as possible.
It’s copied content that has been used hundreds of times before, if not more. Using content like this is a bad idea because you never know what you’re getting. The chances that your buyer has already come across the very same content is fairly high.
What will you do when a buyer calls you out on that fact?
What if they have a question related to the PLR content? You’re not going to be able to give them a real answer. You certainly won’t be able to give them a timely answer. It’s just a bad idea and it’s not the way real businesses are built online.
Support is a huge part of being successful online. If you’re a beginner there’s no product, no training and no amount studying that will make you successful if you don’t have support to fall back on. I commend Bryan, because he does have a support link at the bpottom of the mebers area. However the link goes to a third-party support desk.
This type of support is good to have for technical problems like, issues downloading the product, or glitches within product itself. But if you have questions about strategy, implementation or anything like that, you’ll be on your own. Support desks do not provide help in those areas.
Don't be distracted by “the next big thing”. Marketers who create products over and over are hoping that you will do just that. They thrive off the internet's shiny object syndrome.
If you're looking for a more complete training on setting up an email list, I'd suggest Income Blueprint X. Just remember, making a full time income from reading one PDF just isn’t going to happen, especially if there isn’t a good enough support network.
Learning how to make money online will be a long and winding journey, so what happens if you get lost somewhere down the road? You can get my personal assistance and at no cost as a member of this online business training center, as well as the support of thousands of other members who want to see you succeed.
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