Product Name: Social Media Authority
Product Owner: Richard Jablonski
Advertised Price: $7
What is it?
Social Media Authority is a product that was created to teach its buyer’s some best practices for building a following on all the popular social media sites: Facebook, Twitter, YouTube, Google+, Instagram, Pinterest.
I hoped this product would discuss some methods for making money with social media. Unfortunately it did not. Instead of teaching it buyer’s how to monetize their social profiles, Social Media Authority reads more like a How-To guide for social media, which makes it one of many.
In short, there’s nothing new or interesting about this product, and it’s not even worth the $7 they’re charging for it.
Before You Buy
Social media alone, is difficult to monetize. If you’re intrigued by social media, and want to learn how you can use it to create an income for yourself, then there’s really only one product I’d recommend.
FAT Stacks Authority Site Guide
Fat Stacks isn’t a social media guide, but it does discuss the best way to monetize social media traffic. So if that’s something you want to do, I recommend picking it up. You can read my review here first though.
Other than that, I’d suggest using social media as a way to improve awareness of your own personal brand, instead of trying to monetize it directly. There are also many “social media evangelists” online that offer up awesome information for free, each with their own schtick on which platforms they prefer.
What I Liked
There is one thing I found to be somewhat useful…
Good for Beginners
There is some good advice in this guide. Although much of it is simple basics, there is some advice in each section about what works best on each platform.
For example, the section about YouTube discusses optimum length for videos. It provides some well-researched data into the top YouTube channels and proves that most of the popular videos are shorter in length; usually 90 to 120 seconds long.
There is little bits of information like that in each section. This information is fairly well-known. But if you’re a beginner it could prove to be very helpful. The trouble is…how long will it be useful? If you're into YouTube, you're better off following Tim Schmoyer as he discusses this stuff for free on his channel.
What I Didn't Like
All in all, this product is pretty much pointless. All the information it provides you can easily find on your own with a few quick searches.
Easily Out of Date
Things move very quickly in social media. So a lot of the advice in this guide will undoubtedly be outdated very soon, probably before the end of the year. Unfortunately that means all the details you get about image sizes, tools and optimization will only be good for a little while. Even the strategic advice they backed with research is very likely to change soon.
Some advice will be evergreen, but not much.
While there is some pretty good advice in this guide, it’s all very basic. It would have been nice to see information about different actions and functions for each specific network.
For example, the section about Google+ did not mention how to start your own community. In fact, it didn’t even talk about how to format your posts, which is a commonly used function for that network. Google+ allows lots of different ways to post, but Social Media Authority covered only the most basic one.
One of the tools mentioned, Hootsuite, didn’t receive much attention at all. The guide just says that it’s a great tool and what it does. The fact is, Hootsuite is a very complex tool that does thousands of tasks, each one dependent on the platform you’re using it for.
My point is, each social platform has its own intricacies. Social Media Authority did very little to explain them, especially when it comes to using them for strategic business growth. Which is kinda the whole point in using social media in the first place.
There are numerous things that could have been discussed about each network. A few from each would have made this guide much more valuable.
After reading this guide I realized there was a major bias towards Facebook. Sure, Facebook is the most popular network, and information about it is easier to find, but the scales were tipped too far.
The guide opens up talking about Facebook. In the image below you can see some of that section’s content; measuring, identifying your audience, Facebook ads, etc…
Yet, if you look at the section on Google+ you’ll see things like, How to Sign up.
Or worse than that, is the information about Instagram and Pinterest, which are two of the fastest growing, and arguably the most important for business owners.
For social networks that are so important for a business’s growth, there is a major lack of information about them in Social Media Authority.
In reality, this product should have been named Tips for Facebook…and some other stuff. Needless to say, I’m not happy with this product.