Product Name: Simple Retargeting
Product Owner: Michael Somerville & Andrea Murray
Upsells: $97, $197 (discounted to $97)
What is it?
Information and minimal training about a ‘tweak’ for Facebook that is actually common knowledge.
I’m used to reviewing products that are not as good as advertised, but in the case of Simple Retargeting, I felt like I got nothing at all for my money. Almost all of the members’ page linked to upsells and the actual product that I received largely contained information that was readily available elsewhere.
Before You Buy
For some reason, the first step of the purchase process is to enter your email address and then you are emailed an ‘invitation’ to buy the product. This seems to be mostly a trick to get your email address, because you have to go through that part of the process to even find out the price of the product.
Once you actually purchase the product, you have to go through some steps of signing in, making a user name and the like, most of which are pretty standard and are about what I would expect.
After all of that, you are immediately faced with an upsell. The upsell provides a lot more information about what is actually being sold, but it is very difficult to work out what the difference is between the upsell and what was actually paid for.
What I Liked
Normally, I try to find at least one positive thing about a product, but this time, I couldn’t find a single one. Even the price is too high for what you actually get, even though it seems low at first.
What I Didn’t Like
I hate to be picky, I really do, but one thing I hate about products like this is when the author or authors can’t even take the time to make sure their webpages and emails are correct in terms of spelling and grammar. This isn’t just in one place either, but throughout the site.
My biggest issue with this is that it really is an indication of how much time and effort they put into making the product. If they can’t take the time to actually proofread the information that they use to advertise the product, what does this say about the quality of the product itself?
A good number-one rule about any product, is that if the owners don’t tell you what you are buying before you buy it – it probably isn’t very good. After all, if they were so confident that you would buy the product once you knew what it is, why go through all the secrecy?
That is pretty much the extent of the product description from the sales page, and really, it is pretty useless. Maybe it seems like I’m nitpicking a bit because the product is ‘only’ $9.95, but the thing is, costs like that add up – fast.
When trying to make money online, a lot of people find themselves buying every product that comes out. Even if the products are relatively inexpensive, this can often lead to spending hundreds or even thousands of dollars for systems that simply do not work.
The Product Itself
When you purchase the product, you basically get access to a members’ area which contains what was purchased as well as information about the upsell for the product.
The members’ area isn’t set up very well, and even once you log in, it isn’t clear what exactly you paid for or how to use it. For example, if I click on the link in the image below, which appears to be what I paid for, I end up with three different pages of upsells (and one downsell).
When I finally get past all of those, the system just kicks me back to the JvZoo page, where I can access my product – which takes me right back to the page I started on. The same happens when I click on the second link under Resources & Downloads.
In fact, the only link on the menu that takes me anywhere useful is the one below (main and support work too, but they aren’t particularly useful). Everything else is an upsell.
What the section offers is one 17 minute video (which is so low quality you can’t even read the text), one six paged eBook, one four paged ‘cheat sheet’ and a about two pages of text on the website.
Basically, all the product teaches you to do is to use a feature of Facebook called Facebook Exchange. Now, Facebook Exchange is a real thing, but there are a large number of different websites online that teach you how to use this.
Why you would want to pay for this basic information, I have no idea.
As part of the review, it’s probably worth talking about the upsell for this product. Normally I don’t bother, but in this case, the upsell is actually significantly different than the product. Also, it kind of seems like part of the purchase for even selling the main product was to convince people to get the upsell.
There are actually a few different upsells, including training, but I am going to focus on the main one, which is a process of retargeting consumers using ads that follow them as they browse the internet.
The concept is that the advertising is cheaper and more effective than traditional approaches, but honestly, I’m not sure that is the case. If someone decides they are not going to buy your product, normally there is a reason for it. That reason isn’t likely to change just because they see your ad a second time.
In fact, people are more likely to think of you as being annoying than they are to buy the product.
Even though it isn’t made clear, this approach is only effective for people who have a quality product to sell and have an effective page or website to sell the product. This means that it isn’t a very good approach for people new to internet marketing at all.
If the original product is anything to go by, I imagine you could find the information for how to do this approach online without paying the significant cost for the upsell.
One aspect that the sales pitch emphasizes is the reputation of the two owners: Michael Somerville and Andrew Murray. Honestly, just because someone has a reputation as being a good at making money online, it doesn’t mean that they are a good person to buy products from.
In fact, many of these people made their income by manipulating buyers and selling products that were nowhere near as good as they seem.
Andrew Murray is one of those people who has a tendency to promote a significant number of products, many of which offer quick and easy money, which is never actually true. The Simple Retargeting product is a really good example of this, because users really have no idea what they are buying until they pay for it, and what they pay for simply isn’t worth the money.
Who Is This Product For?
This is one product that I wouldn’t recommend for anyone. You get barely anything for the money paid, and all the information you do get could easily be obtained from other sources without having to pay.
UPDATE 2015: This product is now defunct.Apparently there was some serious drama between the partners. Gee. I guess it's time to move onto the next project and “ultimate marketing system” for both of these guys.
Earning money online is very possible, but it often seems hard to get into. The Simple Retargeting product is an over-hyped and under-valued product that won’t help users actually achieve this goal.
Instead, a much more effective approach is to get involved in internet marketing, an approach that requires little financial investment. Additionally, there is considerable community-based training that can support people in earning money in this way from the very beginning all the way through. You can read more about this awesome community support and training in my review of Wealthy Affiliate.