Product Name: Silent Sales Machine
Product Owner: Jim Cockrum
Advertised Price: $5
What Is It?
Jim Cockrum's musings on email marketing and selling on Amazon and eBay.
Worth the price if you have experience in email marketing, eBay, and Amazon, and are looking for some idea to kick-start your business.
Before You Buy:
This is a PDF guide, so everything is written (some links to YouTube videos). There are very few pictures, and it's quite long, so you'll need a pretty good attention span to get through it. That's fine, but worth warning some folks out there. It basically goes through Jim Cockrum's business strategies, experiences, ideas, findings, and advice on Amazon, eBay, and email marketing.
Make no mistake, this is not a guide for newbies. Though the language in the ebook is not difficult, and the concepts are often discussed in online marketing, if you are totally new, this is not the book for you. There are plenty of good ideas and tidbits of information, but they are probably going to be frustratingly useless for someone that doesn't know how to set up a website, use an autoresponder, or open an eBay store.
What I Liked:
The information in the guide is good. Jim Cockrum is definitely a guy with lots of ideas and experience, and he lays it all on the table in Silent Sales Machine. There's not a lot of hype (though he does try to impress us with stories of how much money he makes), and there's lots of strategies that you could use to boost your current business.
Heck, the book was only $5, so I can't really complain about that. The information was certainly worth more than that.
Though I've never had an eBay store and I don't do much promotion for Amazon, I can see that his ideas on bidding, selling, and how to get email addresses for your list via these services could work. Email marketing is something I definitely need to work on, and I enjoyed reading the section on email marketing.
What I Didn't Like:
Much of the information he talks about in the beginning is hard to implement for the average person. He talks about TV and radio interviews and how to get people to your website and email list when doing public speaking events. 99% of people are not going to be able to act on this information.
A lot of what he says about marketing to a ‘list' is pretty standard far, and might be useful for someone who's been reading/doing it for a while and needs some direction or guidance for how to improve their campaign. Someone who's just getting started is going to land on Aweber and think to themselves, “What the heck is this?!”.
Also, many newbies struggle with the online marketing thing. Adding an eBay/Amazon store to the mix is just going make it harder. It's possible for anyone with the right mindset, time, and persistence, but this is NOT a step-by-step guide.
This is more of a memior of Jim's businesses than a how-to guide. It's like having a map, but with no directions on it. There's an answer there somewhere, but he isn't really telling you how to get there. You'll have to find it for yourself. This is why I gave this product a positive review, but it's on the lower end of the scale.
Who Is This Product For:
This product is best for someone with some experience in selling physical products on eBay or Amazon, or has an email list and is interested learning what they should promote or how to increase conversions.