Facebook, Twitter, YouTube and many other forms of social media have become very popular as ways of using, or wasting, time. Many bloggers steer away from using social media to promote their blogs because it is unfamiliar territory and because of the extra effort involved. Regardless of the type of blog you write, or its purpose, social media is something that you may seriously want to consider.
Many people argue that incorporating social media into a blog is a painstaking process that offers little benefits. It’s true that setting up the links between your blog and social media sites can take a while, but that is the only time consuming part. Once you have the links set up, using social media to promote your blog, or to enhance it, is very easy to do. Also, if you are concerned about the time involved, you can look at starting up with a single social media site, like Facebook or Twitter.
The most immediate benefit of using social media with blogging is the added ability to promote your blog. For example, if you use Facebook you can share any new post you make on your blog with friends and followers. The nature of the site means that people can easily share the link you give them, and people often share things that they find interesting. This means that a post you make may end up being linked to people who do not normally read blogs.
Other social media sites allow you to generate significant amounts of new traffic without relying on people to share links. StumbleUpon is a particularly popular form of social media that allows users to browse many different websites that they would never have seen otherwise.
If you are looking seriously looking at using social media, you may want to do a little research into what specific social media sites focus on, and how they might benefit you. Another example is Pinterest, which is rapidly growing in popularity. However, unlike most social media sites, Pinterest is heavily focused on images. So, if your blog is mostly text-based, Pinterest probably isn’t a good choice.
Plugins and Social Media
A lot of sites that offer blogs, such as WordPress, make linking to social media very easy. This includes plugins that make the links between your site and social media simple, often needing simply a click of a button.
The following video provides some information about how to add social media plugins into your WordPress blogs, which is an approach that can be very helpful.
You might not find Google+ a particularly interesting form of social media, but it is one that is worth trying, because linking your profile to your blog in this way can help to make your results stand out among other search results.