Product Name: Seven-Figure List Building Secrets
Product Owner: Debbie Mathieson
Advertised Price: $4.65
What is it?
Seven-Figure List Building Secrets is a short, 32-page guide about using email marketing to increase sales and improve the relationship between you and your email subscribers.
I really felt like Debbie Mathieson delivers a lot of value with Seven-Figure List Building Secrets. It’s a concise guide that really packs a punch. There’s some great tactical advice on building relationships, copywriting, landing pages and consistency. The guide lacks in-depth training that more advanced marketers might need, but it’s valuable nonetheless.
Before You Buy
This is the part where I usually talk about the upsells (additional offers) that the product’s creator tries to sell you. Surprisingly there were none with this product.
But if you’re interested in learning more advanced email marketing strategies, I’d suggest you check out Andre Chaperon’s Autoresponder Madness course.
Andre’s course is considered the definitive guide to email marketing in among numerous entrepreneurs and professionals in a wide range markets. It really is a fantastic course, but it comes with a hefty price tag.
Not quite at the marketing stage and still need to build a list? You need Income Blueprint X. That's the #1 product I recommend for newbies learning to build an email list in their niche.
What I Liked
I’m please to say there’s a lot I really liked about this product. Here’s some of the main factors that contributed to the 70 out 100 rating I gave it.
The fact that Debbie chose not to hit her buyers over the head with upsell after upsell — like so many other marketers do — is really important to make note of.
There’s a number of reason why I like this particular decision, but mostly it’s because I think it’s smart and I think it’s good for the people who truly need the information inside Seven-Figure List Building Secrets.
Upsells can confuse buyers, especially beginners:
When you buy a product, you’re expecting to have everything you need to accomplish whatever the product promised to help you accomplish. If you’re offered multiple other products you begin to, not only question your initial purchase, but you become confused about what’s important. By not ’upselling’ her buyer’s, Debbie has ensured they know exactly what to focus on…the information in Seven-Figure List Building Secrets.
Again, Debbie leads by example, proving that an email address is more valuable than a one-off purchase. Instead of trying to make a little extra money upfront, Debbie has taken the high road and opted to give her buyer’s a better experience and a more personal relationship. Which is something she touches on often in this product.
At a little over four bucks it’s hard to go wrong. But with the information you’re given in Seven-Figure List Building Secrets, it’s a whopping value. And I don’t say that lightly.
Similar products often sell for $17 and up (way up). So the price is really attractive and easily within budget for those who need it most.
Too often marketers give very vague, general advice; “make a quality product” isn’t exactly groundbreaking, yet that’s the type of information lot of products seem to be filled with.
That is not the case for Seven-Figure List Building Secrets.
There’s not a lot of information inside, but what is there is really good. There’s a lot of very tactical information that you can use as she suggests, or to create your own methods.
Debbie gives great advice, but she also tells you why it works. And that makes a big difference. If yo know why something works, you make an educated move about how to alter it to suit your needs a bit better.
What I Didn't Like
Unfortunately, there a few things I found that I did not like about this product.
You Need More
Overall, Seven-Figure List Building Secrets covers the basics of email marketing very well. Unfortunately, you can’t run a business with this knowledge alone. In fact, you can’t even use this information until you already have some type of business in place.
Email marketing requires you have to people to market to; subscribers. Without subscribers you can’t market. And without a business you won’t have subscribers. So while this information is great, and it is useful, it’s just not going to help you unless you already have a business.
Because this is not an in-depth guide into building a business, you’re going to have a lot of questions when you’re done with it. You will want to know how certain things work together, what to do when things don’t work together and how to scale (continue to grow).
Unfortunately, because this just a PDF, you have nowhere to ask all those questions. This isn’t Debbie’s fault necessarily. It’s the nature of products that are offered without communities behind them.
She could have created a forum, Facebook group or something along those lines, but even then, I’m not sure it would have been enough. Beginners need a lot of support and unfortunately, even good products fall short in this area sometimes.