Product Name: SEO Recipe (Reloaded)
Product Owner: Paul Prissick AKA SEO Slayer
Advertised Price: $5
Upsells: $9, $27
What Is It?
A PDF guide that says in order to rank all you need is an aged domain name with backlinks from a PBN.
There is nothing new about the ideas expressed in this guide. There are no detailed instructions on how to actually implement the strategies, and I personally believe that using these techniques on your site will do more harm than good.
Before You Buy
Unfortunately, the sales page makes “SEO Recipe” sound a lot more impressive than it really is.
“This is the holy grail of SEO”
“This is far-and-away THE BEST SEO guide I've ever seen”
…and so on. Really? Perhaps I missed the real download somewhere because all I saw was a 20 page PDF with a lot of repeated information from the sales page.
In fact, the first 7 pages are just an introduction and screenshots of his accounts to prove he makes money. The last 3 pages are just the FAQ from the sales page and a few resources. Most of the screenshots are ridiculously simple things like how to use Google instant or what an anchor text is.
The only saving grace of purchasing SEO Recipe is that it was only $5.
What I Liked
I can’t deny that his solo ad website was ranked, and it’s been a month since he made the video proving it ranked. As much as I dislike the shady ranking technique of using PBNs to game the system and think that this was a poorly put together SEO guide, his site is ranked.
What I Didn’t Like
Use of PBNs
Most people won’t really care, but I just really don’t like the idea of using PBN. From an ethical standpoint, it’s become VERY CLEAR that Google does not approve of them. By using a PBN, you are knowingly breaking the guidelines set out by Google. If you can’t get a site ranked without voting for yourself, does your site deserve to rank? Maybe you content is not as high quality as you thought.
Even if the morals of the whole things doesn’t weigh on your mind, knowing that Google is actively seeking out PBN to deindex them scare you at least a little bit. People, including myself, have had their entire businesses destroyed by problems related to PBNs. Yes, guys are still selling them as ‘magic bean’ techniques to instantly rank a site.
If all you care about is ranking a site to churn and burn and turn a couple bucks before you move onto the next one, well, I can’t say much about that. I guess that’s just the business model you’ve chosen. If you at all care about creating a long term business you can rely on for income, then you need to stay away from using PBNs.
Just Ideas, No Instructions
There were pretty much zero step by step instructions on how to actually implement the method (singular) lined out in SEO Recipe. Imagine a cake recipe where they said:
How to Make a Cake
- Get some eggs
- Get some flour
- Get some water, sugar, and salt
- Mix them and bake it
Now your’e a pastry chef and can make a full time income doing this. You can use the same recipe to make cupcakes, doughnuts, cookies, and other tasty treats.
Terrible, right? This is essentially what Prissick has done here. Here’s his recipe for SEO
- Pick a niche you know about
- Buy an expired domain with good backlinks
- Add some content
- Hit it with some PBN backlinks
Now you’re an expert on SEO and can rank sites and make money from them.
My Views on SEO (the short version)
People will continue to sell ultra secret SEO strategies that worked one or two times, but as Google changes, these strategies will come and go. They use claims like it “guarantees rank”, but don't you think it's absolutely ridiculous that someone who ‘cracked' Google's code will sell their knowledge for $5-10 dollars? It just doesn't make sense.
The only thing that DOES make sense is to create a website that people actually want to see and come back to. It's not easy, and it takes a long time. Hell, maybe it'll take 2 years. But if it takes two years to build a badass website that destroys your competition for the next decade, wouldn't that be worth it? (the answer is yes). If your response is that you don't know how, then learn it! If your response is that you don't have the time, then maybe you shouldn't be starting a business.
Optimizing your page for keywords, doing a bit of social media, and doing a bit of on-page SEO is about all I do. Pages are naturally linked to as I create content that people want to read. As visitors make comments and I chat to them about the topics they read, it adds fresh content to the page. That's about all my secrets, and I didn't even charge your $5!
Worth $5? Maybe. Worth your time? No way.
There’s no need to purchase backlinks or have complicated SEO strategies if you are passionate about your niche. Some on page SEO can help, and links you gain from writing good content and being active in social media is pretty much all you need to have a successful affiliate marketing website.
How do I know? I do this full time.
What’s your “secret SEO strategy”. Do you think you could sell it for $5 as a WSO?