Product Name: SEO Content Machine
Advertised Price: $27/month or $237/year
What Is It?
This is a content spinning software that steals content from other sources, rewrites it, then produces an article with pictures + video for you to post on your blog.
The software works, but produces results that are just plain copyright infringement and theft. The articles produced are not original, and unreadable. I would NEVER use something like this to create a website, for any reason.
Before You Buy
I was contacted by SEO Content Machine several times over the past month to do a review of their software. Honestly, if they had done a bit of homework they could have guessed that I would give it a negative review based on my review of Kontent Machine 3.0.
I honestly can’t believe that people are still producing spinning software. It’s frustrating on several levels:
- it perpetuates the myth of “done for you” content
- it makes people think that scraping articles is legit marketing
- the vast majority of spun articles don’t rank
- the vast majority of spun articles don’t convert to sales
SEO content machine lowers the bar for internet marketing even further and introduces the idea of image theft, but I’ll get into that below.
What I Liked
To be honest, the software was quite easy to use and did most of what it said it would.
It stole an article from another website, it produced an automatically spun version, and even found a video and an image to go with the article.
What I Didn’t Like
Plagiarism + Copyright Infringement
The big fat, red, flashing sign that everyone seems to be ignoring is that SEO Content Machine and similar article scrapers are promoting plagiarism. Taking an article from another website and re-writing it is just plain stealing.
If you were to copy the content exactly as-is from another website, you are still required to link back to the article as the original source. There is no such feature in SEO Content Machine.
A similar rule applies to image. You cannot simply take any image you want from the internet! Many images have copyrights on them, and using them on your website can result in legal issues. There are plenty of free image websites out there, but most of them require attribution to the author, which was NOT included in the article I created with the SEO Content Machine software.
Using this article spinner can get you into legal trouble.
Not Unique Articles
I suppose one of the benefits of using an article spinner (link to other reviews) is that you don’t have to create content yourself. If you are not bothered by the ethical issues behind SCM, you might still be interested in buying it if it saves you time.
So even though I would never use something like this on any website I would ever build, I took the time to create an article about wedding dresses, since I did some research on the topic for an upcoming blog post.
When you create an article, you are given the choice to create a “unique” or “readable” article. I chose “unique”.
I then took the article it produced and put it through Copyscape to see if it was truly unique. Turns out it wasn’t.
Copyscape quickly found the original article and discovered that 21% of the article matched the original.
Do you honestly think Google is going to give a website created with this junk ANY authority whatsoever? (The answer is NO)
Not Readable Articles
The article produced that was (not so) unique, was also completely unreadable. Here is an excerpt from what was produced:
We heard about these implausible notes from Nathan to Patricia (the top two are his marriage proposal to her, on index cards) and wished to hear extra. I'm positive I'm not the only one who doesn't fit into traditional sample sizes, so any tips on choosing dresses that you simply aren't making an attempt on would be great – I assume this might work for online dress purchasing as nicely.
So this is what your website is going to look like? This stuff certainly is not going to make any sales.
By using SEO Content Machine to do the work for us, we’re creating a website that won’t rank in Google, won’t convert visitors to sales, and may get us into legal trouble.
Addition: I also tried the “readable” feature for creating articles. The article produced was an exact copy from another website, and had already been reproduced 19 times.
But But But
If you are still reading and still thinking I’m wrong, I know exactly what you are going to say: “I won’t use this for my main website, I just want to build backlinks” or “It’s a 2nd tier website” or something like that.
To be honest, I personally think building backlinks is a waste of time. I would rather get backlinks naturally by creating awesome content.
But on a more practical note that backlink worshipers will understand, how much authority do you imagine you’re going to get from an F-grade website that SCM is going to produce to you? Maybe if you make backlinks to your SCM website you can boost it a bit, but now your days are spent building backlinks to your backlinks.
Total waste of time
You can gain much more authority by promoting your website through social media, writing original content, and interacting with people within your niche. There are plenty of legitimate ways to gain authority over time, without resorting to special software to do it for you.
Now you’re paying $300 a year to create more work for yourself which is probably going to be ineffective. Instead of spending 2 hours spinning articles and backlinking a crappy stolen website to trick Google into thinking you have authority, spend the same 2 hours doing some real research into your niche and write a unique article that someone may actually benefit from.
/End of Rant
If you build your business on deception, it will eventually come back to bite you in the butt. People will always look for shortcuts, and end up having to take the long way around. There seems to be an attitude floating around the internet marketing communities that the only way to the top is through deceptive rank-boosting methods.
The game is not rigged, and quality content does win the vast majority of the time. There are exceptions, but they are just that – exceptions.
I would never use software like SEO Content Machine and recommend you don’t either.
Why am I so passionately against spinning articles and low-quality backlinks? They once destroyed my business, reducing my income by over 50% in just a few short weeks. Now I build my websites with 100% unique content and do not do any backlinking.
These are the principles I learned over at Wealthy Affiliate. They aren’t exciting, and they do not involve any fancy SEO techniques. But they work very well for creating authority websites that grow in size and profitability with time.
How do you feel about content spinners?