A friend of mine recently joined a program called Anthony Warren Consultant and shared some of the training videos with me. I was quite shocked at the price they charged for such a low quality set of training videos.
I was also extremely unhappy to find out that they are targeting veterans. I have come to expect that programs like this abuse people in tough financial positions, but companies/individuals that specifically seek out US military veterans looking for legit work opportunities are on a new level of low to me.
Apparently there is some super shady stuff going on behind the scenes, but I've having this friend of mine write that up because she knows more about it than me.
What I'm writing a review of today is the training that Anthony Warren offers, as well as some personal opinions I have about the “company”.
Where the heck is the website?
For a company that runs an online business, it's a shame that they can't even create a website that explains what they do.
When my friend first told me about Anthony Warren Consultant and that they were scamming people, I promised to do a review. I usually buy the products I review, so I did a search in Google to find their main website and purchase whatever it is they were selling.
I couldn't find it.
Not only that, I couldn't find any information at all on what they did, or who this person was.
Here's what I found:
A Facebook page with 2 likes
A deleted Linked in Profile that was linked to from a Google+ account (using AWC Logo). The G+ profile only contains 7 shares, something I would call “inactive”.
A Google+ personal profile for Anthony Warren with zero shares, and a YouTube channel with 3 videos completely unrelated to making money, starting a business, the military, home security, or social media (all topics you would expect from a company that claims to do this stuff)
An active LinkedIn profile filled with impossible-to-understand buzz words about “low cost high ROI” opportunities and loans for business startups (more on this below).
And one last slap in the face, this profile links to www.anthonywarrenconsultant.com, which redirects to https://brandyourself.com/. This is a reputation management company that seems to have very little to do with Mr. Warren, his company, and what he's selling. I have not looked into brandyourself.com to see if it's a legit service or not.
What's the big deal? (Red Flags)
I review a lot of companies and the biggest red flag I see at this point is that I have no idea what their company is about.
They do not tell me how to sign up, how to get more information, or even what they are selling! How can you purchase something from a person that cannot even tell you what you are buying?
There two other main red flags to notice.
1) Inactive or deleted accounts. There seem to be multiple profiles, websites, and channels that have been set up to represent this company, yet none seem to be active.
2) You cannot see his face. Who is Anthony Warren? So far, it seems like just another faceless guru promising opportunity and delivering something else.
What Does This All Mean?
For an online business that is supposed to teach you how to promote your own business in social media, they don't really have a handle on their online presence. Their own website cannot be found by searching the brand name “Anthony Warren Consultant” and the domain redirects to a different service.
They do not have an active twitter account, Facebook page, LinkedIn profile, or Google+ account. I think it seems silly to learn social media for business from a guy that can't even maintain one of the major accounts in social media.
The Training: Cost $150, Value $1.50
I watched a couple of the “training calls”, and you should really know what happens on here before you decide to front the $150 fee for them.
There are a few good things to mention here, so this isn't just a total slam-fest of AWC. First off, I think it's great that they are attempting to offer personal support on a regular basis. This isn't often seen in the “biz op” space, and $150 for 3 training sessions per week would be a great deal if the training was legit.
It's also great that they do things by phone. Personally, I hate talking on the phone, but I have a lot of comments from people requesting phone support. I think that lots of folks looking to start an online business actually have very few computer skills, and are not 100% confident in navigating the internet-world by themselves. Phones are familiar, and have a personal touch to them because you can speak to a live person and hear their voice.
It was very clear from listening to three of these phone call training sessions that the moderators, including Anthony Warren himself knew very little about what they where doing.
Training Session 1 Review
In this training session I listened to a recording of Mr. Warren. The “meat” of the phone call was that you can send pre-written messages to people on LinkedIn and to LinkedIn groups. You would be asking people to get quotes for some kind of home security system, or getting them into this “online job opportunity”.
In case you didn't know, this is spam!
Sending unsolicited messages to profiles on social media or posting links/messages advertising irrelevant services to online groups is just spamming. Do you enjoy it if a stranger sent you an email or private message trying to sell you something? Probably not!
There was also a lot of “double talk” in this session. I mean that a lot of fancy words about “expanding your business”, “getting certified”, and “contract administrator work flow”. This is a common tactic to make newbies feel overwhelmed, and like they need personal support.
Along that same thread, it's required that you text him and get a 1-on-1 phone call. This is pure speculation on my part, but in my experience, phone calls are usually code for trying to sell you expensive mentoring.
*They do this over the phone so they can use high pressure sales tactics and leave no physical proof of promised results. I didn't call, so I don't know if this is the case, but it's something I've seen before with similar products.*
The last thing that really turned me off from this person/company is the high pressure, almost mean selling tactics they use to put unnecessary pressure on you to BUY. I can't remember the exact things he said, and I don't want to misquote him, but the general impression of the last few minutes of the recording was very negative.
Training Session 2 Review
It became clear to me in this second training session that whatever this program is teaching you to sell, they teach you to spam.
People on the call were talking about writing ads for Craigslist, submitting links to Facebook pages, and sending out promotional emails.
There's a reason all posts on Craigslist come with a “do NOT contact me with unsolicited services or offers” warning. There's a lot of spam on Craigslist, and there's A LOT of “business opportunities” in the help wanted section.
It's no secret that MLM and “internet businesses” are not welcome in the jobs boards, and it's a well known tactic to post ads as a consulting agency looking for representatives or something similar. As part of Anthony Warren Consultant, you'll be just another one of those guys.
It was also very clear from this call that the training was unreliable. More than one caller was confused about conflicting advice given by different reps at different times. They had received some instructions about how to promote AWC and it's products, but then the advice was retracted because it could “get them in trouble”.
How can a company instruct you how to sell, then a week later say it's no longer a valid way to sell? Confusing, right?!
All calls (training sessions) I listed to/watched had horrific audio. Voices were hard to hear, there was static, feedback, chairs moving, people bumping around phones ringing, and people talking in the background.
That's fine for a personal call, but not for something I'm paying for.
This is not a company you want to join up with. I can't comment on some of the other stuff that is going on behind the scenes (that post is coming soon), but according to what I saw from this company, it's not a place I would invest my time and money in.
I have been reviewing products on One More Cup of Coffee for over 1 year now, and Anthony Warren Consultant shares many of the same scam-tactics I see at other places. Before you buy, they are vague about what you will actually be doing to make money, and after you pay they deliver a low-quality product with sub-par support and poorly training reps. When it doesn't work, they blame you.
Have you had an experience with AWC? Let us know in the comments below! Your words will help people just like you make informed buying decisions.