Company Name: Relationship Energy or RE 24/7/365
What Is It
A MLM with an odd assortment of products, including electricity, business loans and travel.
The monthly fee alone for this company makes me worried about it as an approach for earning money. It seems that you could easily spend more than you earn in fees alone. The products from the company are also a bit worrying and it simply doesn’t seem like they would be competitive in the market.
Relationship Energy, also known as RE 24/7/365, is a MLM that focuses on three key (and unrelated) areas. These areas are energy, funding (i.e. loans) and travel. I’m not really sure why the company picked these specific areas, and they don’t seem to tie into any general theme.
There is also a fourth area – that seems to have been added later. This is the FABU Lifestyle Drink, which seems to be protein powder.
It all seems a little odd. The company has this mishmash of products and services, with little tying them together. The only real indication about this choice of products and services comes from the About Us statement for the company, and even that isn’t particularly clear:
For one thing, they still don’t say why those particular products. There are lots of products and services that people buy regularly. Additionally, these particular products and services aren’t even purchased all that often. For example, how many people do you know with their own small business? Of those, how many are likely to need a business loan that they aren’t get from a bank?
So, their justification for their product line really doesn’t make sense.
You might say that none of this matters. An odd choice of products doesn’t really influence whether the products themselves are good or bad. But, the choice does offer a lot of insight into the company.
For example, their product choice makes it very difficult for the company to establish a solid reputation in the market, which is pretty important if you are trying to sell what the company has to offer.
But, what about the products and services themselves? How do they stack up?
Relationship Energy’s Offerings
Well, the site doesn’t actually offer all that much information about their products and services. In most cases, the site just offers a relatively basic description, with no indication of how to actually go about getting the product or service.
Without a doubt, some of this is because products like loans and electricity are very consumer-specific, so the rates for one person won’t be the same as for another. But still… the site is promoting very important and relatively expensive products. They should at least offer some indication of what these involve and how they are better than their competitors.
The travel part of the site does (thankfully) offer more information than the rest. It allows users to access a search and booking engine that theoretically lets you book travel at a lower price. The company even offers the following guarantee that they will beat any lower price that you find:
The wording here is tricky. They are using 110% to imply that the price difference is really big, yet the number doesn’t actually refer to the price difference at all. Instead, it is their way of saying that they completely guarantee that their prices will be less expensive.
Yet, even finding out what prices they offer is tricky. The site offers a signup form before you can see anything – and some of the information you have to provide is personal. In my case, every time I filled out the form it told me that my values weren’t correct and wiped the form.
I have no idea which ‘value’ the site thought was inaccurate, or why it thought that the value was wrong – but I’m sure I know my own address.
People Always Want Electricity
One of the selling points of this particular opportunity is the idea that people always need electricity. No matter how bad their finances get, people try their best to find ways to keep the electricity on.
That makes the company sound like a great way to earn money, but electricity is also a tricky field. While people want the best price, they also want to be sure that the power they get is actually going to stay on and that there aren’t hidden costs. It can be pretty hard to reassure people of this when you are promoting a company that is relatively obscure.
So, people do always want electricity, but there is no guarantee that they are going to want the specific provider that you are promoting.
After all, the company is pretty new in the market and they simply don’t have a track record. MLM companies often don’t last long in the market, especially as there are so many of them out there. This means that the company could easily drop out of existence with very little warning. At the same time, there are other large companies and other MLMs that also offer similar products, including electricity.
Most of the reviews for the company online focus on the opportunity itself, not the products. Those reviews tend to make everything that the company does sound wonderful.
This makes it hard to work out whether the company actually offers good prices and whether their services are actually reliable. It’s also likely that many of the people hyping up the company are just affiliates, and aren’t actually using any of the services themselves.
The opportunity for this company strongly focuses on the idea that affiliates are BFs – that is, Best Friends of the company. It’s a bit of a cheesy approach if you ask me and the choice of names doesn’t actually affect anything.
One thing I do like about the company is that members get paid as they earn money, rather than simply once every month. However, that money goes to a specific pay card, not to your bank account. So, you are somewhat limited in how you can use the money on the card, unless you want to take the time and get the money transferred to your bank account.
The amount of money you earn varies depending on the specific service that a person buys and where you are in the company.
In the case above, you can earn up to $787.50 for getting someone to sign up for a $50,000 loan. That sounds like a nice little sum, but honestly, you aren’t going to be able to get many people to do that. The numbers are also considerably smaller once you start looking at less expensive services.
You also earn money for enrolling other people into the company, at a rate of $100 per individual you enroll, although you only get half of that when they enroll. The other half has to wait until they have been active for two months.
In most of these cases, it seems like you earn a single payment for getting someone to buy a service. However, most of these services are things that people will be paying on every month. That’s actually an unusual approach, as most services pay you some commission for people remaining in the program – after all, that encourages you to make sure they don’t quit.
As is often the case, the commission structure of the program is based on ranks. The further you go in the ranks of the company, the more commission you have the chance to earn. Basically, the ranks give you the potential to earn money from more levels of people under you.
This means that if you want to make a substantial amount of money through the company, you need to progress up through these ranks. Doing so involves recruiting others into the company and making sure that they are successful.
This is always the challenge with a MLM.
Your success in the company doesn’t just depend on your ability to sell the services. It also depends on how well the people you recruit do. That means that you have to strongly rely on how dedicated other people are and how good they are at selling. That’s never a particularly good situation.
This type of company is designed to help you make money, but all too often you end up losing it instead. In this particular case, you have to pay $49.95 every single month to remain active in the company and you have to be active to make money.
Just under $50 a month is a pretty major investment. It also means that you have to be making more than that most months to turn a profit. You might get to that point eventually, but you probably won’t at the start, so you may well spend some months running at a loss.
Having an ongoing cost this high is an awful way to start trying to make money. It means that you have to do much more work to earn money. The approach also doesn’t allow for months where you struggle to get sales or where you need a break from working.
The business model for MLMs is rarely ever sustainable in the long-term. When a company is brand new, the early members try to recruit as many people as possible, creating a lot of hype and a lot of new members. These people are most likely to earn money from the company.
As the company grows and gets older, there are fewer people left to recruit that will actually believe the hype about the company. So, it gets harder and harder to recruit others, and the potential to earn money drops considerably. The company has already well and truly past that point, and already the hype for it is dying down.
The company also ran into another issue along the way. Some reviewers for the site have noted that the company’s owner (Peter Jensen) said that the merchant account for the company was frozen, preventing them from paying out affiliates.
That’s a pretty serious problem.
It isn’t clear whether people are now getting paid from the company again or not. However, even if they are, having a black spot like this in the history of a company is never encouraging for something that you want to make money from.
It is possible to earn money through a MLM, but it is also difficult. You have to be able to find enough people to sell to and recruit. That’s hard enough when you have a fantastic company and it’s even harder with a company like Relationship Energy. Honestly, there is little about the services from the company that makes it stand out, and the company simply does not have the reputation needed to support distributors in making sales and recruiting others.
MLM VS Affiliate Marketing
MLM companies always seem so appealing, but once you get into their nuts and bolts, it all starts falling apart. While there is a lot of potential to earn money through the model, most people won’t actually be successful at doing so. Instead, it is a model that helps a very small number of people and makes earning money more difficult for everyone else.
However, you don’t actually need to go through all this hassle to make money online.
Instead, affiliate marketing offers a simpler and more powerful way of making money. This approach lets you make money through your own website by promoting products from other companies. This gives you the control over what products you promote and lets you pick products that others will actually be interested in.
Whatever type of product you decide to promote, it's VITAL that you generate leads to grow your business.
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