Product Name: Payday Shortcut
Product Owner: Travis Clarkson and David Livingston
Advertised Price: $39.95
Real Price: $19.95
What Is It?
Payday Shortcut is not a real company. It's a front for Vemma, and possibly some bad affiliate marketing training.
Please ignore the sensational claims of income, and all they typical marketing junk about how easy it is to be come rich online. This is a flat out scam.
Before You Buy
I really had to do some detective work with this one, so I hope you take the time to read this review and see what was at the bottom of the rabbit hole. Our first indication is that his is a scam are in the main sales video.
First off, the testimonials are paid for. This lady is very famous on Fiverr, and it only costs $5 to have her record a video saying your product is awesome. She has been used before on other scam products.
The other indication is that they include a fake endorsement from CBS, NBC, and other companies. This is completely false. Google it. They just stick the logos up to make it look trustworthy, and these companies are so big that a small time fraud like this flies under their radar
What Happens After
There are no controls on the video, so if you sit through the painful 8 minute video, eventually you land on this page, and are told to purchase a product called “Home Online Institute” on a website called businessinternetcoach.com
Wait, I thought we were buying Payday Shortcut?
This is a typical guru tactic. They take one product, repackage it with a different name, then sell it for many years. As you'll find out below, Home Online Institute is one of the most widely know online scams.
Home Online Institute
So let's take a look at what this actually is. After some digging, I found it in Google. No, it was not the first result for their company name, so this is another sign to watch out for! Most of what's in the results are just fake reviews, telling you how awesome it is. After clicking some ads, I was finally take to their home page to “qualify”.
By now, it was clear what this was. The fake news report sealed the deal.
This type of ad, called an “advertorial” is made to look like an official news report, but it's actually just and advertisement. Sometimes they use actors, sometimes they take clips from real news reports to imply endorsement. It's a very grey area of the law.
So, don't believe for a second that Lissa is a real person, or that the testimonials you see on this page are actually talking about Payday Shortcut or Online Home Institute.
About The Money
If for some crazy reason you were actually thinking about paying for this, I found another interesting thing in Google. If you search for their site, some hidden pages come up.
You can see here that they will actually send a physical product to you in the mail. You then have 14 days after the shipping date to mail it back. How long does that give you to test it? Also, note that there's a $10 shipping and handling fee.
But wait, there's more!
In the last line you can see that this company is associated with Vemma, an MLM company that sells health products. I was convinced this was an affiliate marketing product because of it's association with the advertorial style site, but I may be wrong.
Really a Front For Vemma?
So I went back to the sales page and found their income disclaimer. This is what I discovered! Plain as day, the Vemma compensation plan PDF.
So perhaps when you order, you are sent a “new recruit” package from Vemma, or some instructional DVDs on how to sell their products.
Well then, is Vemma any good? No.
If a company is going to allow its affiliates to advertise like this, making you run all over the internet just to find out what the heck you are buying, then they do not deserve your money. Also, I've done a review on Vemma energy drinks before. I'm not a fan of MLM (to put it lightly), so I don't recommend them based just on this fact.
PLUS, if you look at the table, you'll see that only 40% of affiliates make $1000 per year, which equals less than $100 per month. That does not include the cost of purchasing Vemma products or hosting your events to sell them (much like Amway).
Long story short, very few people that join Vemma actually make enough money to go full time. Those that are making money aren't selling the products, they are recruiting members. That makes it a pyramid scheme in my book.
If you were able to follow the insanity that I had to go through to find out what's behind Payday Shortcut's doors, then it should be clear why I don't recommend it.