We're all shy to some degree, and for different reasons. But one thing I've been championing for a while now is that online business is really a chance for shy people to make a lot of money.
Unfortunately, the world is slightly biased towards charismatic, confident, and outgoing people. It's entertaining, and natural born leaders, well, they lead.
But there are plenty of shy people out there with some really good ideas. And what may be surprising is that there are shy leaders as well. In fact, these people can probably related better to more introverted individuals because they understand their situation better.
Though Susan Cain distinguished between being shy and ‘introversion', for this article, I don't need to make the difference so clear. Basically, if you're not funny, charismatic, and outgoing, you kind of ended up with the short end of the stick with regards to business and your career.
But by moving everyone online, you put yourself in your own comfort zone. You decide where to draw the line. You control the type of interactions you engage in and the medium in which they're done.
Video, writing, speaking, blogging, Tweeting, instant messaging, graphic design, infographics – these are all powerful advertising tools, and they can be used to build YOUR brand on the internet.
You are you brand, and people don't care what you do ‘in real life', they are interested in what content you're putting out on the internet.
You don't have to be an expert at everything, you just have to be good at something and want to share with people who care about the same things that you do.
The reason I love to talk about online business and how it can be great for shy people is because it is very different from traditional businesses in a number of ways.
1. You choose the focus of your business
As I listed above, there are many mediums on which you can focus your content creation efforts. If writing is your thing, you can produce thousands of words of helpful content every day. If you love speaking or talking about things, you can make a podcast without the pressure of public speaking. This is called choosing a niche.
Creating a video and putting in on YouTube is a lot less stressful than appearing in front of a live audience. Even getting a webcam between you and a few thousand people on a live stream makes a big difference, because you're just recording in your own bedroom or home office.
2. You can take your time and learn at your own pace
For me, I know that part of my own shyness if from feeling pressure to perform, and I stress when I'm put on the spotlight. Everything sounds great until crunch-time, and I freeze. Keeping everything online means that I can work at my own pace, and if I mess something up, I can come back to it tomorrow.
If my site crashes, or I find a bunch of broken links on a site, it's not a big deal to just leave it an come back to it when I have time or want to tackle the task. Even if I lose commissions or annoy a couple visitors, it's not the end of the world. It's not great business, but at the same time it's not going to cripple my finances permanently to let a couple problems slide.
3. You can find your voice without in-your-face criticisms
The hardest thing for me to grasp at the beginning of learning how to start a business was that there is room for everyone's voice on the internet. This is unlike in real life, where there is a very limited scope of successful individuals.
No matter what your business is, or what your niche is, there are other people out there that are ‘hungry' for your content. They want a leader. They want a professional to show them the way.
You can fill this need by building an awesome website. Writing reviews, creating a discussion forum, creating how to videos – these are all very simple things to do, and they HELP people.
There are millions upon millions of people connected to the internet. Even if you get just a percentage of a percentage of that number to watch your videos, read your blog, or connect with your on social media, you could have thousands of followers, views, likes, and shares per month, thus generating a full time income.
Lots of people do it, and you're not so different from them. Heck, if Ray William Johnson can make a full time career out of commenting on YouTube videos, you can surely start a small internet business.
If you're interested in learning how to start an internet business based on your passions, hobbies, or interests, enroll in my free 5 day affiliate marketing email course where I show you how to get started.
Are you shy? What are you greatest challenges in the real world, and what do you think about the internet? Comment below!
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