Product Name: Neucopia
Product Owner: Rich Cook
Price: $49.95/month (Basic) or $169.95/month (Premier)
What is it?
A internet marketing MLM company where members earn money through promoting the company and getting others to sign up.
MLM companies focusing on internet marketing are typically very manipulative and misleading, and Neucopia is no exception. While it is presented as a fantastic program, the reality is that members pay for the ‘privilege’ of being an affiliate. It is an approach that can quickly get expensive and in reality it is not easy to earn money through Neucopia or to recruit other people into the company
Before You Buy
Neucopia has a frustrating return policy. Specifically, you have to cancel your subscription and request a refund within three days. This isn’t a lot of time to figure out whether the program and its training are any good.
What I Liked
Not much to say here. This is a very typical MLM company and about the only good thing that I could find was that the site looks kind of nice.
What I Didn’t Like
One of the first things that bugs me about this site is the claim that most affiliate programs online are ‘super complicated’. It’s true that there are many MLM sites out there with complex compensation structures – but this is actually the minority of affiliate programs out there.
In fact, most affiliate companies have a relatively simple programs and aren’t that difficult to understand. For example, many affiliate sites will offer users a flat percentage of any product that they sell through affiliate links. You don't have to purchase products to promote them, and there is no system of uplines/dowlines. You make X% per sale, and that's the end of the story.
Realistically, there are two main approaches to being an affiliate.
The first is where you connect with companies and promote their products specifically. A really common example of this is Amazon. It’s possible to earn commissions on the vast majority of products on the Amazon website through the company’s affiliate program. Amazon is a bit broad, but there are other companies that specialize in just a few products. You would promote ONLY that company.
So, people will often develop sites where they review products within a specific area, such as beauty products, shaving products, books, toys and pretty much anything. This is a really common approach and it is also a really effective one because you can promote ANYTHING you want.
However, in its sales pitch, Neucopia seems to pretend that this approach doesn’t even exist.
Instead, the company focuses on the second approach. This approach is where people do still promote products, but the emphasis is on recruiting more people to the company. This means that you are trying to get other people to sell the same product that you are.
The real indication of this is the 10% matching bonus, that the company claims is revolutionary (it’s not).
This structure is actually very common in pretty much every MLM company, and it means that if you referred someone to the company, you would receive a bonus based on a percentage of what they make.
In theory, this approach means that you can earn more, but it doesn’t really work that way in practice. One reason for this is that you have to invest considerable time in the people you recruit to make sure that they do earn money. Another reason is that it can actually be quite challenging to find people willing to invest time in earning money through a specific company.
Another misleading thing is that Neucopia claims that the following things make the company unique:
Most affiliate programs that fall into the first category I mentioned earlier will meet all of the first three bullet points without an issue, and many will also meet the last one. This means that Neucopia isn’t really as unique as it claims.
In fact, the ‘simple’ commission structure for Neucopia ends up looking like this:
Which is the exact structure of a pyramid scheme. The biggest difference is that there actually is a product.
There is a reason that pyramid scams are illegal. They completely take advantage of people, because you have to get in on the scheme very early to actually make money, and all the people who joined later end up losing money. The same basic thing goes on here. The more people are involved in Neucopia, the harder it is to recruit new people.
Think about the compensation plan above. It would actually be pretty difficult to successfully get that many people recruited and even more difficult to get them to stay with the program. That’s one of the issues, because that $750/month that they are promoting only applies if you have that many people actively paying the monthly fee.
If one of them drops (which they probably will), then your income goes down. In practice, most people would end up paying for multiple months without ever earning anything.
Neucopia is an internet marketing focused company and one of the key things that you end up selling is the training that the company offers. The problem is, you have very little idea of whether the training is any good before you get started.
This can be a real problem, because if they are teaching bad techniques, it will reduce your own ability to make profits and also how effectively you can promote the company. After all – it’s much easier to promote a good product than a bad one.
In fact, it doesn’t look like the training from the company is anything much at all. Its appearance and description suggests that the training was just bought for cheap from somewhere, probably through PLR (private label rights).
Good training is something that a company will update regularly and that teaches you how to make money from the basic all the way up to the advanced. That isn’t what Neucopia offers. Instead, it just has a collection of barely related training that has a lot of gaps.
Neucopia offers two levels of membership, a basic and a premier. The basic costs $49.95 per month, while the premier costs $169.95 per month.
This is actually pretty expensive and you don’t earn anything from the first two sales you make. This means you have to make three sales to make any money back, while you are also paying monthly for the privilege.
There are different numbers involved with the premier membership, but the basic concept is still the same. Essentially, you end up paying for the ‘right’ to be an affiliate of the company.
Real Affiliate Marketing
As I mentioned earlier, there are two types of affiliate marketing. Neucopia follows the second approach, which is a MLM approach. It is incredibly ineffective and it is also very limiting.
Not only do you have to pay to promote the company’s product, but you only have the option of promoting Neucopia. That means if anything happened to the company – you would have nothing.
It’s much better to focus on straight affiliate marketing, without the recruiting element. With this approach, you pick the products you are going to promote and you don’t have to deal with the complex compensation structure of a MLM. Recommend what you want, and what you believe in, not just be a salesperson of a specific brand of product.
There is even more potential to earn money with this approach, because you can tap into search engine traffic and attract people who were already interested in buying the product that you are promoting.
Neucopia is just one of many MLM companies out there and it can get expensive fast. There are much better ways to earn money online, including with products that are actually worth selling.
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