Product Name: Effortless Email
Product Owner: Arman Assadi
What Is It?
An 11 module system for improving effectiveness of email use and workflow.
Before You Buy:
Arman is selling an expensive set of training designed at teaching people how to be more effective when using email and to reduce the amount of clutter and chaos that they experience. Arman’s introduction and training can be considerably long winded, but the summary guides for his modules do help somewhat. Expect to spend a considerable amount of time getting through Arman’s rhetoric and paying a substantial amount for the training itself, which does not offer nearly as much as it should for the cost.
What I Liked:
Some of the tips were useful and having the information in pdf form as well as email is convenient for quick reference. Certainly, going through the training would help most people to clear up their email and to make it effortless, and the step-by-step instructions are useful especially for people who don’t know much about what is being discussed.
What I Didn’t Like:
For a product that is supposed to be designed to save time and make things easy, the design of the website for this product is a put-off from the start. Like a lot of online products, Arman promotes his concept and product through video. Personally, I hate this approach, because you are forced to listen to a large amount of irrelevant information to actually hear the information that you want. Arman tends to take forever to actually get to his point, which makes the videos even more tedious.
To make matters worse, the videos on the My Effortless Email site do not give any information about how long they are, and don’t give you the ability to skip ahead in the video. At about ten minutes into the training video I began to seriously feel like I was wasting my time, as Arman had not said much of anything that wasn’t obvious in the first few seconds.
Honestly, I’m very hesitant about reccomending anything that is meant to save me time when it takes the guy forever to get to his point and this goes for the modules, videos and documentation that are provided when you order the product also. Each module does have pdf summaries of the content, which helps learning and gives the user a reference guide to the concepts that Arman talks about.
Even then, it takes a considerable amount of time to go through the training and to implement it. I will agree that Arman does have some tips and tricks that speed up use of email, but honestly, the amount of time that it took to get to these barely makes it worth the effort.
Arman is promoting a system for email management, particularly for people who spend a large amount of time dealing with emails. I completely get how frustrating emails can be, after all, much of my work on a day-to-day basis involves using email.
Honestly though, email is nowhere near as complicated as Arman makes it out to be and there are a lot of free tools available for helping you to resolve email issues.
In reality, a large portion of the people reading the hyped promotional talk surrounding Effortless Email will never have experienced the problems that Arman claims are widespread.
For me, the comments of one of his reviewers really sums it up:
So in other words, the person managed to figure out most of what Arman was teaching on his own, without any help. Personally, I’m not comfortable with paying close to $200 for a product that teaches me a few additional tips and tricks and I wouldn’t recommend anyone purchase the product.
Okay, I will agree that there are some people out there who probably do need help getting their inbox organized and might possibly benefit from a product that provides them with all the information that they need to just that. However, Effortless Email is incredibly overpriced, particularly as all the author is giving are lessons on how to be more effective with email.
If this product was under $20, I might recommend it to people who are really struggling with email, but that’s about it. There is nothing about Effortless Email that makes it worth the high price the author is charging.
I understand that the creator of Effortless Email originally came from Google, but I personally find the Google-centric style of his training a little annoying. Google is far from the only approach to use for email, and many people use other methods.
Arman argues the following advantages for using Google for email (click the image for a better view of the text):
Granted, everything in his statement is true, but it’s not really relevant. Gmail is nice to use, and I use it myself, but I use my Hotmail account just as often. I don’t want to have to give up or dramatically modify the systems that I use in order to make my inbox ‘less cluttered’, particularly as my email addresses are printed on my business cards.
For example, I run my emails through Mozilla Thunderbird, and use this to sync two Gmail accounts and one Hotmail accounts. I store information in local folders on my system and back them up regularly, using the tools for Thunderbird. I have thousands of emails on my computer, but only the ones that are directly relevant to me right now in my inbox. This is only one example of email organization using free tools and approaches.
As the author himself states, the Effortless Email system is a ‘reinvention of the wheel’. Yes, the Arman does provide a new and unique solution as he claims, however, there are a lot of other solutions that are not new or unique, that work well with all types of systems, and don’t cost $200.
Who Is This Product For?
Someone who has a lot of money and can’t be bothered researching anything for themselves… In reality, this product isn’t very good for anyone, particularly at the price that it is offered at.
Email has become a critical component of society in modern times, and it is often the primary form of communication that people use, particularly for online business owners. Being able to manage your inbox effectively is an important tool, but the solutions offered in Effortless Email are nowhere near as wonderful as the author claims. In fact, I argue that you can start a new habit with your own email account and figure out how to improve it yourself without any help from Arman.