Product name: Mobile Money Siphon
Product owner: Paul James
Advertised price: $12.00
What is it
Mobile Money Siphon is a course made up of about 10 ebooks and a few videos. The product was created to teach total beginners about mobile marketing.
Mobile Money Siphon creator, Paul James wants you to believe that he can teach you everything you need to know about mobile marketing in just a few ebooks. That’s completely impossible. Mobile marketing is a multi-billion dollar industry that grows by multiples each year.
Before you buy
Of course no crappy product is complete without at least one worthless upsell. For Mobile Money Siphon, that upsell is landing page templates. Yep, for an additional $17.00 you can download a handful of mobile-ready landing page templates for your marketing campaigns.
Of course you don’t need any of these and Paul goes on to say that in one part of his course. So it seems odd that he would place such a manipulative statement below the purchase link.
You can download plenty of templates for free. Or with a little help, you can easily create your own. Landing page templates can also be purchased for as little as $1, and sometimes less depending on where you look.
What I liked
Like most of the second rate products I review, Mobile Money Siphon has very little substance. However, out of the ten ebooks there is one that had a few nuggets of good information.
The SMS Ebook
One of the ebooks in Mobile Money siphon is all about SMS (text messages) marketing. SMS, when done correctly, can be a highly efficient and effective way to market just about anything. Although the training provided in the one ebook is basic, and used incorrectly, it does provide basic some insights into SMS marketing. I was glad to see that.
In certain parts of the course some of the tools mentioned are very helpful. If you’re just starting out and want to learn about mobile marketing, tools like Dudamobile and Call Loop can be beneficial for you.
What I didn’t like
The thing that bothers me most about this product is that it teaches the wrong strategies to beginners. This is common for courses like this and it’s planned that way. Often times scammy marketers will create courses around a trending topic (like mobile marketing) and target beginners, or “newbies” because they don’t know any better.
Then, when things don’t work you’ll blame yourself, thinking it’s something you did when actually it’s not. Here’s some examples:
Paul James advises you to market on Craigslist by setting up classified ads in the section where people look for jobs.
This is a deceptive practice that I would never advise anyone to do. The idea is that it gets more people to call so you can “close them”. Well, chances of you selling a marketing service to someone looking for a job, is very slim, especially after you just lied to them. This is against Craigslist TOS and part of this type of training is always how to avoid getting caught.
Another terrible piece of advice given in this course, is to spam people who don’t know you. Paul James tells you to scrape email addresses from websites, and directories so you can email them about your services.
Not only is this wrong, it’s ineffective. No one wants to buy anything from someone who just spammed them, especially marketing services. Again, marketers don’t use these kinds of tactics.
Similar to the method above – You’re supposed to scrape web directories for the phone numbers of businesses who might need mobile marketing services.
I know I’m being repetitive but, this is another innefective marketing method that no one will trust.
Not Mobile Friendly
Call me crazy, but I think a course that teaches mobile marketing should be mobile friendly. This course however, is not. Mobile Money Siphon is impossible to access from my device.
Part of the problem is that they offer ebooks in a PDF format. That means that if you want to access the course from the member’s area you have to download each ebook individually. Obviously this is not ideal for mobile users, which is simply unforgivable in 2014, especially for a course like this.
The bottom line is Mobile Money Siphon was created to take advantage of the unknowing. The tactics it teaches are unethical and ineffective. How do I know?
Because real marketing is based on trust. I learned that from Wealthy Affiliate when I started years ago. The things taught there are completely different from what’s taught in Mobile Money Siphon. There’s a community to back you up, support 24/7 and enough training to make sure you never have to worry about cold calling or classified ads again.