With online businesses becoming ever more popular, it isn’t surprising that the amount of confusion and number of misconceptions surrounding online businesses is also growing at a rapid rate. The truth is that many people do not know what is involved in an online business and what things online business owners have to consider. Understanding the realities of online business is very important for anyone even considering becoming involved in this line of work.
Misconception 1: If you make a website, people will visit it
There are a lot of websites on the internet. I mean, more than you could visit in your lifetime, even if you tried really really hard. A lot of people think that if they make a website about a particular topic, it will be seen by anyone searching that topic.
It’s pretty easy to see that this isn’t the case. If you search ‘cats’ online, for example, you end up with around 327 million results.
There is actually a lot of effort involved in making your website appear on the first page of Google or other search engines. The approaches are each enough to learn and they are absolutely essential for an online business.
The video below briefly discusses some aspects of Search Engine Optimization (SEO), which is one important component of getting traffic, although not the only one.
Misconception 2: Making money online is easy
Earning an income through an online business is certainly an effective approach that works very well for many people, myself included. However, don’t let anyone tell that running an online business is easy.
Working online is just like any other type of job, it is hard work. There are many new skills that you have to learn and different things that you need to take into account, such as ensuring you have backlinks where you need to and are choosing key words carefully.
The challenges that you face in making money through an online business will differ depending on the type of online business you are involved in and your skills. However, regardless of your approach, you will not be able to consistently make money by doing nothing.
Misconception 3: You cannot make a living from an online business
This isn’t true at all!
A lot of people have online businesses that are so successful that they never have to go to a ‘real’ job. An online business can become an entire career very easily, but as I said before, it does require hard work and you can’t expect an easy ride.
Misconception 4: You need to be an expert
A lot of people think that they can’t start an online business, because they have no previous experience. In reality, most people who work online didn’t have any experience before they started either. With an online business you can start small and learn what you are doing, rather than try to make a living from the business as soon as you start.
Perhaps the most important skill you need to start an online business is the willingness to learn. Everything else you can pick up as you go along.