Product Name: Membership Sites Blueprint
Product Owner: Peng Joon
Upsells: $47/month ($1 trial); $197 (discounted to $97)
What is it?
A training program focused on teaching users how to develop and run membership sites.
As a training program, Membership Sites Blueprint does provide a significant amount of information that many people may be able to take advantage of. However, the training that the program offers is limited to that one specific area, and is nowhere near as good as Peng Joon makes it out to be.
Realistically, making money through membership sites requires work and time, and it is not a gateway to instant money making online. If you do plan on getting the product for the training it offers, I would recommend only getting the base product (which is a single payment) and ignoring the upsells altogether.
Before You Buy
When it comes to actually buying the product be prepared for a very long sales pitch that contains a lot of hype, and not all that much substance about the product. However, there is a purchase link at the top and at the bottom of the page for skipping past the sales pitch.
Needless to say, the moment I had paid for the product, I was faced with an upsell – which was for $47/month.
The link to skip past the upsell is right at the bottom of the page, and if you do this, you are taken to a page where the product is offered for $1. Be careful with this, because the $1 offer is just a trial, and it is only for a week, after that, you are rebilled for $47.
After that, there is another upsell, this time for ‘lost’ modules – for a whopping $197. Skipping past this will give just over 50% discount on the offer, meaning that you can pick up the ‘lost’ modules for $97.
Remember, upsells are one of the key ways that product owners make profit, so they will try any approach to get you to buy them, including making you think that these upsells are essential to making money online.
It’s also worth noting that I had considerable trouble actually accessing the content that I paid for. The site has you create a username and password combination, but the combination that I had created did not work at all.
Even though the site provides a ‘lost your password’ link, the link simply told me that my email address was not registered in the system. This is pretty frustrating as I did pay for access to the membership site.
Honestly, I would expect a site that is teaching members how to make membership sites would be better equipped at dealing with usernames and passwords.
Update: I did eventually get access to the site by remaking my username/password by following the link that eventually turned up in my spam folder. Why I had to go through the entire process twice (including all the upsells), I have no idea.
What I Liked
Peng Joon does have a considerable amount of content on the site, and there is a fairly obvious flow to it. This makes it very easy to figure out where to start if you are a complete beginner. Personally, I like this approach, because many sites have a large amount of information, but no indication of what goes first.
I have used one of Peng Joon’s products before, and generally speaking the content itself is decent, if a little hard to follow in places. If you are looking for honest training in the area of making membership sites, then this really isn’t a bad place to go, but don’t believe all the hype that he uses to sell the product.
Probably the biggest advantage that this product has is that it is one of the few products that is focused exclusively on membership sites, and these are a legitimate way of earning money online.
What I Didn’t Like
Membership sites are a good way of making money, if you do them right, but they can also be challenging to start up and maintain. Like many product owners, Peng Joon tries to convince his readers of how solid the product is by showing how well he is doing.
Reports from Clickbank seem to have become the norm for showing how much profit a product owner is earning, but it is an approach that has serious problems. My biggest issue with the approach is that it doesn’t actually say anything.
For example, what was the product that Peng Joon launched that sold for that high? What other factors contributed to those high numbers?
Given Peng Joon has a reputation as being highly successful in the industry and tends to heavily hype is products, having such a strong product launch isn’t that surprising (assuming that the screenshot is legitimate). However, that doesn’t have anything to do with the Membership Sites Blueprint product.
Having money generated on autopilot is everyone’s dream, but realistically, very few people actually achieve it. In reality, what Peng Joon is offering is a profit model that does take significant time and effort.
Now, if you followed the idea of membership sites, then over time and with work you might eventually get to the level that Peng Joon talks about, but it is nowhere near as simple as he implies.
Another thing that Peng Joon underplays is that people don’t stay as subscribers to membership sites for long, particularly if the site doesn’t really have that much to offer. In fact, many people choose to only pay the first month of membership and learn all they can from the site and then cancel.
After all, membership sites often don’t update all that regularly. Personally, I think that the numbers that Peng Joon gives for the amount of earnings are very unrealistic and the drop out rate alone would be higher than 20% for many membership sites.
I have reviewed one of Peng Joon’s before, which was the Work From No Home System. This ‘system’ essentially taught users how to make money online through affiliate marketing.
My issue is that the model that Peng Joon promoted in that product is the same one that he thinks is a bad idea in the Membership Sites Blueprint sales pitch.
Personally, I find the change in tactics a bit concerning, because it seems like Peng Joon is simply promoting whatever specific technique he happens to be selling at the time, rather than what is best for his audience.
The Product Itself
Probably the most significant question that anyone has about an online product is whether it does what it claims to do. After all, it’s not hard to figure out that the numbers in the sales pitch are almost always exaggerated.
Membership Sites Blueprint is essentially a training program for making membership sites as well as some resources that Peng Joon recommends.
Honestly, I don’t think the product lives up to its hype at all, because there is a considerable amount of training and effort that goes into actually making money this way, which is pretty much the opposite of what Peng Jong implied in his sales pitch.
Statements like the one above aren’t justified by what the site offers, and in reality, a new user would probably spend a few hours getting to the right point in the training where they even were making a site.
Honestly, my biggest complaint about the product is that the information is nowhere near as revolutionary as advertised. If this product was advertised just as training for a membership site, then I would be inclined to rate it much higher. However, it isn’t, and Peng Joog seems to think there is something unusual or secret about the training he offers.
A secondary issue that I have with the site is that it probably wouldn’t age very well. Because of the way the website is set up and the sequential nature of the training, it is likely that it isn’t updated all that often and that new training is relatively rare.
This is a problem when it comes to training because the online environment changes on a regular basis, and techniques that were effective at one point are much less effective later on. In fact, some of the techniques that were used for ranking in Google are now detrimental for websites.
Who Is This Product For?
Membership Sites Blueprint is most effective for people who are interested in learning some of the ins and outs about membership websites, particularly if people are new to the field. Personally, I think that the product wouldn’t be that relevant to people who are experienced in internet marketing, because many of the concepts are familiar.
I personally hate the hype of Membership Sites Blueprint, but I will admit that the content on its own is decent if you are looking for training. Despite this, I would recommend looking for a larger and more varied training program that considers many different aspects of making money online, rather than just one specific area.
The #1 recommended training resource on this site provides a much broader and more significant amount of training, and has the advantage of being community-based, meaning that there is always new content being developed.