You know the awesome music I add to all my videos? That's done with Camtasia.
And the best part is that making professional looking screencasts requires very little skill with regards to video-editing knowledge; much of Camtasia is intuitive, and after watching a few videos on the Techsmith website, it's easy to get an idea of the cool stuff you can do.
First, I'll show you some screenshots of how to actually make a screencast, because I couldn't make a recording of the ‘pre' recording process (a catch-22 situation). But I was able to use Camtasia's “sister software” called Snagit, which is used for making professional screenshots.
Anyway, I'll show you the prerecording options, then below, I made a video of my basic video editing process using Camtasia.
Making Awesome Screencasts with Camtasia 8
Below is a video (split into 2 parts because of length) I made highlighting most of the features I use when making tutorials, demonstrating tasks to VAs, or producing instructional videos for One More Cup of Coffee. I have by no means shown the exhaustive list of features of Camtasia. There's tons more features I haven't started using because I don't really need them.
But I hope this will give you an idea of how easy it is to use, and how simple it can be to get great looking video up on your website, YouTube channel, or to share with friends.
Like I say in the videos, I didn't put an “A to Z” tutorial together here, I just wanted to show you some cool stuff to give you a good idea of what you're buying.
Camtasia 8 Features
…This part drags on a bit, so if you're just browsing, you don't need to watch it. If you're considering buying Camtasia 8, then this is a great video to see more of the features available inside the software.
I'm so glad that I did, because my business has been making more money because of it.
I say this because video marketing is an essential part of many internet marketing campaigns. If you're not taking advantage of YouTube, Vimeo, or other free video hosting websites, you're losing out on visitors, clicks, and most importantly: MONEY.
In a few short months, I've grown my daily YouTube views from zero to over 100 views per day; that's over 3000 views per month, and many end up on my websites because of it.
There are some negatives worth mentioning. The one thing that really bothers me is the slow loading time of the software. I'm running Windows 8, on a brand new computer I bought yesterday, with an Intel i5 processor and 8 GB ram. I'm not sure how other types of video editing software work, but I was disappointed to find out that loading the software was not *instant*. What can I say, I'm impatient. It wasn't horrible, just disappointing.
I should add that I previously ran Windows XP SP3 on an Intel i3 and 2GB ram and Camtasia 8 was able to run. The point I mean to make is that my impatience shouldn't scare you from using it, but you will be waiting 20-30 seconds for the program to load after a fresh start, even on fast machines.
The other thing I need to mention is that it has some trouble editing video from my Logitech C920 webcam. There have been others on various forums that have also experience issues using the C series from Logitech. The problem is that editing 1080 video is almost impossible (audio runs fine but video skips). 720p is much better, but still experiences issues, which makes creating clean seams between cuts very difficult sometimes.
Camtasia 8 is an awesome piece of software that can allow you to easily create professional looking screencasts with little technical knowledge. If you are not leveraging videos to expand your current campaigns, you should be. This is a hefty investment for someone on a budget, but will be worth every penny once you start using it to bring more visitors to your site and money into your pocket.