Company Name: LifeSpan
Do I Recommend Lifespan?
You could make money with Lifespan, especially as there is no initial setup cost. But, even with that advantage, I don’t recommend the company. The products aren’t particularly good but the biggest problem is the compensation plan. It places far too much emphasis on recruitment and getting your team members promoted – more than most other companies out there. Honestly, it’s not worth it. Stick to affiliate marketing and you can avoid building a team entirely.
What Products Does Lifespan Sell?
Lifespan is yet another company in the health and nutrition field. I say that because there are just so many of these nowadays and many offer the same general types of products.
In the case of Lifespan, there are two main categories of products. The first is what the company calls their core products, which are as follows.
- LifeCore Shake
- Silver Biotics
- ASAP 365 Silver Gel
The names here are very brandable and don’t say all that much about the products. But, they’re all fairly typical. For example, PhytAlive! is a dietary supplement drink. It’s a powder that you mix in with water that’s meant to provide you with a wide range of nutrients. In other words, it’s a powder-based supplement, rather than a pill.
Lifespan makes many boasts about the product. This includes the fact that it is non-GMO and free from pesticides, steroids, gluten and herbicides. Of course, most of those claims apply to other brands too. Some are just marketing. I mean, steroid free? That feels a little over the top.
Despite all of the marketing (including a 4-page pdf!), there’s nothing special about the product. Many other brands offer something similar.
Would it offer benefits? It would if you were deficient in nutrients. If not, it might still improve health but there is less evidence. Regardless, those same conclusions apply to most supplements out here.
Another product is the LifeCore Shake, which is simply a protein shake. It contains 130 calories, 3.5 grams of fat, 1 gram of sugar, 5 grams of fiber and 20 grams of protein per serving. The main source of protein is whey protein concentrate.
The nutrient balance is better than shakes from most other MLMs that I’ve seen, especially with the protein content. Many other brands have 15 grams or less. It’s also a little unusual – as the product is a protein shake, not a meal replacement. Meal replacement shakes are more common and they contain nutrients to offset what you get in a meal.
Lifespan seems to want people to use their PhytAlive! powder and shakes at the same time. That would give you everything you need. Of course, you have to buy two products rather than one, which isn’t appealing.
Personally, I like this shake better than most. I feel that protein shakes are more powerful and let you get the nutrients elsewhere in your diet. That being said, protein shakes aren’t hard to find.
The most powerful examples normally come from non-MLM companies, who place a greater emphasis on quality and value for money. For example, you just get 14 servings per container with the LifeCore Shake. In contrast, you could buy a 4 lb container of Designer Whey for $35 or less. That has roughly the same nutritional balance and includes 59 servings.
I’m not going to examine the other core products in detail but the same patterns apply. Basically, the items are typical for the health industry and many companies offer something similar. Despite all of the claims and the hype on their site, Lifespan offers little evidence that their products work or even that they’re unusual.
There is also a second set of products – essential oils. Lifespan has an extensive catalog of different oils, including individual oils and many blends. Some of the options are unusual although many others are precisely what you’d expect.
The oils themselves are mostly 10 ml in size and there are some images of what the bottles look like.
I’ll leave you to decide what you think. To me, the oils seem a little low quality and the background in the photo doesn’t help much. They almost seem like something that you could make at home with a printed label. The issue may just be the photography. But, either way, they’re not very compelling. The pricing is about average for the industry, so there’s nothing to get excited about there.
The one other thing to mention is related products. For example, there are essential oil-based soaps and bath bombs. These look appealing enough and at least they’re a less common product choice.
Apparently, the Colorado stamp is because the company is using a ‘distinctly Rocky Mountain Theme’. I’m not convinced though – especially as the stamp is hidden in many of the marketing images.
That’s not a big deal and says nothing at all about quality. Still, it’s odd and does impact branding. You are trying to sell these products after all. The more reliable the company appears, the easier sales become.
Demand for essential oils is high. Many people regularly turn to them for health benefits. Others simply like the smell. Without a doubt, there are business opportunities in the essential oils and aromatherapy fields.
But, I’m still not convinced Lifespan has what it takes. I’m sure the oils themselves are fine. The problem is other brands. There are multiple powerful MLM essential oil companies, including doTERRA, Young Living and even Purely.
Each of these does an amazing job at marketing and has a strong focus on creating high-quality products. And, Lifespan? Well, it doesn’t achieve this. Instead, the oils from Lifespan simply feel average, at best. Most of the marketing on the site even focuses on what essential oils are, rather than why the ones from Lifespan are great.
The same is true for the health products too. The entire range from Lifespan simply includes products that may be beneficial but aren’t unique. And honestly, Lifespan’s marketing and quality just don’t stand up to the larger players on the field.
The main advantage you have is that these are health products – and people do care about their health. Still, I don’t imagine that would be enough.
Is Lifespan A Good Business Opportunity?
If you look at products alone, Lifespan isn’t appealing. But, what about making money?
Well, there is one advantage from the beginning – it doesn’t cost to join. You don’t have to pay a signup fee or buy an expensive kit. This means you can try the idea out for yourself without any significant risk.
That being said, there are costs. To start earning money you need to purchase $45 of products per month and have one active customer. This isn’t a huge requirement but it’s worth considering. You have to keep meeting that goal every month to be able to be considered active. If you don’t, you can’t earn commissions.
This is a decent monthly investment. It would get frustrating quickly. Even if you love essential oils, you’re never using much oil at a time. So, it takes a while to go through a bottle. As a result, you’d probably end up buying more oil than you actually need.
Most companies do have some form of ongoing requirement. But personally, I prefer the ones where you have to buy OR sell a certain amount. At least then you have options.
Oddly, Lifespan doesn’t really differentiate between customers and people you recruit. Their compensation plan suggests that you earn 12% commission on all sales you make and the same commission on the sales that the people you recruit make. That’s really unusual.
There may be extra payment for sales. But, if so, the company doesn’t mention it anywhere in their compensation plan.
12% commission on sales is really low for an MLM. For most companies, the lowest is 20% and it’s not uncommon to see 25% or even 30% right from the beginning.
The rate is higher than what you’d find in affiliate marketing and similar industries but not as much as I would expect. Besides, with affiliate marketing, you get to target a wide audience and sell online. Companies like Lifespan rely on in-person sales instead and those are much harder to make.
To increase your income with the company, you need to progress through the ranks. There aren’t many of these, which is a nice change. The amount you earn looks like this:
So, at first sales level (Associate), you’re earning 12% commission on your sales and the sales of anyone you recruit. Once you become Ambassador, you also earn 11% on the sales of anyone recruited by your first level.
The numbers here are powerful. Most compensation plans don’t get into the double digits for compensation amounts and certainly not for so many levels.
But, it’s not all good. You do have to progress up the ranks. The requirements to do so are as follows:
- Ambassador: Personally purchase $95 of product per month. Recruit 2 active Associates and 2 active Customers.
- Benefactor: Personally purchase $120 of product per month. Recruit 3 active Associates, 3 active Ambassadors and 3 active Customers.
- Patron: Personally purchase $150 of product per month. Recruit 4 active Associates, 4 active Ambassadors, 4 active Benefactors and 4 active Customers.
- Diamond: Personally purchase $180 of product per month. Recruit 5 active Associates, 5 active Ambassadors, 5 active Benefactors and 5 active Customers.
All MLMs make it difficult to progress through the ranks. They have to maintain a careful balance, as too many high-ranked members would quickly bankrupt them.
But, the requirements from Lifespan are insanely tough. For one thing, the amount you spend increases dramatically, up to $180 per month! What are you meant to do with all those oils? I suppose you could resell them. But, doing this would cut down on sales you actually get a commission for.
There is also a heavy reliance on your team members hitting ranks. For every rank you gain, you need multiple members in the rank immediately before that. At the higher ranks, they’ll need the same.
This is incredibly unrealistic. Recruitment and sales are tough enough processes on their own. But, to make this work, you must have people who are consistently growing their teams. Everyone still needs to make sales too, or the total amount earned would be low.
By far, this is my biggest issue with Lifespan. As a general rule, most people you recruit won’t do well. Some won’t have the time or the energy to dedicate to recruitment and sales. Others just might not be any good at the process.
When it comes to business, relying on people is risky. You have no real way of knowing how they’ll perform and you certainly can’t control their success. Because of this, it’s always best to choose a company that lets you make a decent amount from sales. At least then you have some control over your own income and multiple ways to increase it.
There is one final thing I want to mention. Almost all of the ranks with Lifespan involve getting others promoted. This means that you’re growing a much larger team than most other MLMs require. That mightn’t seem bad, as you do earn from the team.
In practice, you’d quickly run out of people to recruit, as would the people in your team. Many of them will have similar social circles too. So, the larger your team is, the more your recruits are competing against one another and against you. This decreases the odds of success dramatically and the process gets more difficult the larger your team grows.
The end result is that sales and recruitment get exponentially more challenging. Many of those recruited may also leave, especially once they realize how low the odds of success are.
The focus on getting team members promoted is reason enough to avoid Lifespan. This takes the difficulty to a whole new level. And honestly, the products being sold aren’t that good anyway.
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