Amway is one of the largest companies in the direct marketing field and, after sixty years, is still going strong. It's an unusual MLM in this sense, especially as it also offers such a wide range of products. In fact, Amway currently boasts more than 450 individual items.
The product selection is definitely a good thing. This provides distributors with the chance to target many different markets and types of customers. Doing so is much better than being stuck with just a single type of product to promote.
The main similarity between the products is a focus on quality. While Amway doesn't say that its products are better than most others, the idea is certainly present in the company's marketing. They even have a ‘100% satisfaction guarantee', which should mean that customers are always happy (of course, such guarantees never quite work as well as they claim to).
Amway also happens to focus on popular fields, ones where products always sell. Beauty and nutrition are two key examples of this pattern.
Despite all of these advantages, Amway has some distinct limitations. The company's reputation isn't the best, an issue that can make sales and recruitment much more difficult. These issues make it important to seriously weigh up what Amway has to offer before making any commitments to the company.
The two approaches for earning money through Amway are well-known. The first is to simply sell the products. This process earns you commissions from sales, but your income is always directly linked to your sales efforts.
The other angle is to build a downline as well. This style allows you to earn some income and bonuses from the performance of your team. The potential to earn is naturally higher, as the sales that you make are only one aspect of your total income.
While the approaches may sound fantastic, they both come with challenges. That's why this post weighs up the pros and cons, then considers the overall potential for earning through Amway.
As I mentioned previously, Amway does offer a wide range of products, and there is certainly still a demand for them. This company has been around since 1959, and although it's gone through changes over the years, I don't think it could have survived this long on hype alone.
The volume and variety of products mean that you'll be able to find something for everyone, which will make selling something easier than other MLMs which may only have 3-5 core products to promote.
The products are also appealing in their own right. They look good visually and many are types of items that customers already purchase regularly.
In a sense, the product style is a double-edged sword. Sure, the products look are familiar and desirable, but they're not very unusual. They're simply different versions of items that are already common in the marketplace. How will you convince customers to rely on Amway products rather than their preferred brands?
Unless a person is already an Amway customer, your job is going to be to get them to pick up a new habit, or switch brands. That's the hardest type of “sell” for a marketer.
It’s easy to assume that you can sell products to friends and family members, but most people find that it isn’t that simple. Many friends will simply have no need for Amway’s products, or will already have brands that they are loyal to. Some will get annoyed, and you may even ruin your friendship.
Making Money Through Sales
Amway follows a reselling model for income. Under this model, distributors need to purchase the products and then resell them for a profit. While Amway publishes a recommended retail price for each item, distributors are free to choose their own price instead.
This approach to sales involves significant risk for distributors. You need to purchase the products first, then turn around and sell them. You'll only turn a profit if you sell most (or all!) of the items that you buy for at least as much as you pay.
While doing so might sound easy, it can be quite difficult. After all, the products from Amway aren't especially cheap, even when discounted. This means that you're investing a decent amount of money into the company.
Finding the balance between your orders and sales can be difficult. Even owners of traditional businesses often struggle to fully predict demand and risk having unsold stock. The problem is much more difficult for Amway members, as most will be complete beginners to the field.
Amway takes an interesting approach to building a team. Unlike most MLMs, your income isn't strongly linked to the precise structure of your team. Instead, income is linked to overall sales.
Because of this structure, you can earn some bonus income simply from sales – even if you haven't recruited anyone. You could even get your bonuses fairly high (in theory), simply by making enough sales.
Even so, most of the income potential comes from building a team as well. This is largely because your performance bonus is based on business volume (BV), rather than your own sales volume. If you had a large successful team under you, then the amount earned as a performance bonus could be high.
It is also possible to pass up volume from direct recruits. The image below shows how Amway depicts the system.
Structures like this can be very frustrating. Sure, they provide more ways to earn, but they're complex to follow and even more difficult to optimize. The structure is only effective if you can get a decent number of people under you and ensure that they're making sales. Doing so is no easy feat, especially with a purchase-first method of earning.
There are various bonuses and requirements associated with this compensation plan, but there's just one more that I want to highlight – the rank structure. Ranks are common among MLMs as a way to measure progression.
Every rank that you progress through comes with additional bonuses and higher potential for earning. Some ranks also provide recognition or other advantages. Ranks also have requirements and these get high quickly.
The nature of these requirements means that relatively few members progress up through the ranks. Most remain stuck at the first rank or two and find that their income is limited as a result. This would be bad enough in any MLM, it's even worse in an MLM like Amway where you need to purchase the products and then sell them.
While it's easy to view Amway's long history and final success as advantages, these areas can also create considerable challenges for distributors. The issue is relevant to anyone wanting to make money and also influences your potential to recruit others.
Unfortunately, most people have already heard of Amway in some way or another, and have formulated an opinion on it. They probably know someone that started and failed, or were annoyed by a friend of the family that kept knocking on their door.
It's unfortunate, but because there's a low cost to entry for this company, it means there's a lot of low-quality IBOs and newbie marketers out there that have given the company a bad name. So this is what you're starting out with!
Amway is also a highly controversial company. It is often called a scam, with critics also complaining about a cult-like mentality. Former members talk about the company's rhetoric, including the way that high-ranking distributors use emotional manipulation to keep members engaged in the organization.
A quick Google search will reveal countless similar concerns and stories. Many of them come from previous distributors who have lost money trying to live the Amway dream.
There have been various investigations, lawsuits and controversies featuring Amway over the years. One of these was a class-action lawsuit in 2010, which Amway settled without any admission of guilt. A similar lawsuit occurred in Canada, while there have also been investigations into some of the international arms of the organization.
Amway distributors might dispute some or all of the claims made against the company, but in a way that doesn't matter. Even if all of the negative reports were false (which they don't seem to be!), the damage has already been done.
All the negative press surrounding Amway will make it very difficult to recruit anyone into the company. You would need to be able to refute the various accusations and convince potential recruits that income really is possible.
The first thing to mention is that yes, you can make money with Amway. That's true even today, with the controversy that the company faces and the large number of distributors out there. After all, there are some untapped markets and you might find your own unique sales angle.
That being said, the odds of finding success with Amway are pretty slim. Amway's own documentation says that in 2016 the average gross monthly income for active distributors was just $207 (and only around 48% of distributors were considered active). $207 a month might sound nice, but it's a far cry from being the income
One serious problem is that you're heavily relying on the work of other people. I don't know about you, but I don't want to rely on other people for my income.
As a person that runs a full time online business and helps people start their own businesses, I see how ‘hard' most of the population works…ie they don't. Many people start out with a bang or with big plans, and give up shortly after.
The fact is that the biggest players in the network marketing industry are the ones with deep networks that they have developed over the years. They are strong leaders, have charismatic personalities, and are convincing sales people. Those descriptions don't apply to me and they don't apply to most people who want to earn with Amway.
To make matters worse, you face competition from other sellers of Amway products. As an Amway distributor, you are responsible for finding your own customers. Amway really downplays this in my opinion. Without any marketing experience, an email list, a website, or a large group of Facebook friends that are very tolerant and receptive to this kind of stuff, you're already starting out on the wrong foot.
While I have many other personal issues with Amway, there's just one more that I want to highlight – is this really how you want to make money?
Amway's marketing suggests that earning through them is much better than relying on a conventional job. That claim certainly sounds appealing, but it's misleading. There's no need to choose between Amway and a ‘job'. There are many other ways to make money independently.
For that matter, Amway distributors are always dependent on the company. They're never actually creating a business of their own. Where's the benefit of that? I'd much rather work for myself entirely and have control over my income.
What is this - the 1950's selling Tupperware? Gimme a break. It's 2020. If you want to build a business, you NEED to be online or your business will be dead in less than 10 years.
You can start an affiliate website T O D A Y and promote any products you want from any company, so why are you selling such a limited range of stuff? Amazon. Walmart. Apple. Digital products. Subscription services. Groceries. There's a LOT to choose from.
Last year I generated multiple six figures with my affiliate sites, and I can show you how to make them using the same templates. You get to promte whatever you want of course, and YOU keep all the profits (no upline!).