Product Name: Local SEO Pro
Product Owner: Kim Udell
Advertised Price: $14
What is it?
Local SEO Pro Kit is a package of content that comes pre-written for you to use to attract Local SEO clients. It’s a PLR package for those who want to start a local SEO (search engine optimization) business.
You’re supposed to use this PLR package in your emails, on your website and in online and offline marketing materials.
PLR (private label rights), if you don’t already know, is basically content that’s been prewritten. It’s created and sold to anyone and everyone who wants to use it.
The Local SEO Pro Kit is a product that will actually have damaging affects on your business. If you’re considering buying this product, I can’t urge you enough to stay away from it. It cannot deliver on its promise and the $14 bucks you lose buying it will be the least of your problems.
Before You Buy
There is an upsell you’re asked to consider once you purchase Local SEO Pro.
Local SEO Pro Premium Upgrade
The “Premium Upgrade” for Local SEO Pro is simply a set of five pre-created videos you can use to attract local business clients. Each video looks to be about one minute long and is just an image with some background music (hardly a video).
This will cost you an additional $19.97. If you have any skills with video or images you can create the same thing in a few minutes. I recommend avoiding this upsell.
What I Liked
Because this product is made up entirely of PLR content there’s no real training or information inside. You’ll read more about my opinions of PLR in a bit, but for now let’s just say that it leaves very little to like about this product. However, I did find one thing that could be beneficial for beginners.
The Local SEO Checklist is a document that comes with all the others as part of the product.
As you probably guessed, it’s a checklist that provides basic insight into what you need to do if you offer local SEO services. The checklist itself might be quite valuable if you’re a beginner and don’t know much about SEO.
It’s meant to be a lead-magnet, which means it’s supposed to attract new clients by showing them the things about their business’s website they might be neglecting. However, it is fairly thorough and highlights some of the most important elements of SEO that I know of.
What I Didn't Like
Like I said earlier, Local SEO Pro is a PLR package, which means it’s a package that gives you prewritten emails, articles, cold-calling scripts, press releases, et cetera.
There are a number of reason why I don’t agree with the use of PLR content. I’ll highlight the most important ones below.
The Dangers of PLR
The use of PLR content in some situations might be okay. For example, you might want to buy a PLR package for your email marketing campaigns. I don’t agree with that, and I think it’s bad practice. However, in that situation it isn’t necessarily going to hurt your business.
Unfortunately though, using PLR content on your website will hurt your business. It will have a direct damaging affect on your business’s website. Let me explain…
SEO (search engine optimization) is the act of optimizing a website for search engines like Google, Yahoo and Bing. The websites with the best optimization are rewarded with a higher ranking in the search results. For example, when you search for “dog training”, the first website you see is the one that’s optimized best for that phrase.
There are probably millions of factors that search engines measure to rank a website. But there is none more important than original content.
If a significant portion of content on your website is copied from another website you will be penalized by the search engines and your website will be potentially removed from their search results. There’s even a name for this, it’s called “duplicate content”. Duplicate content isn't always bad – as long as it's backed by original content somewhere along the way!
So you have an SEO business that can't rank due to operating with content that been packaged up and resold for less than twenty bucks numerous times. Hmm, seems like a bad combination to me.
I can say with 100% certainty that using the articles provided in Local SEO Pro is going to at the very least damage your credibility. If potential clients can’t find your website in the search results, they aren’t going to trust that you can do any better for theirs.
You Can’t Offer Support
You can’t offer any real support if you setup your business using PLR content. You didn’t create any of the material, so you have no idea what it says.
Your potential clients are certainly going to have questions. What will you do when they ask you something that requires an experienced answer? That’s a big problem with PLR content, but this is even worse because SEO is a highly complicated topic. You aren’t going to be able to skate by with some BS answer. You’re going to have to know your stuff if you want to offer SEO services.
The only thing you can do with PLR packages is create something that looks like a business — it won’t function like one though, and it certainly won’t profit like one.
You Will Get No Support
To make things even worse, there’s no support for you either. You’re supposed to buy this content, set it up, and I guess the clients will come flooding in without any problems.
Look, that’s not realistic. You’re going to have questions. My advice is to avoid PLR content completely, but especially PLR packages about complicated topics such as SEO.
There are plenty of ways to make money online, but I’ve always found affiliate marketing to be the easiest to understand, and the cheapest to get started in. An $11 domain is all you need to get started. You can learn how to do what I do here.
Local SEO can be profitable, but you need to be confident and have a clue before you start talking to clients. I prefer affiliate marketing because it allows for more newbie mistakes while you get started.