Product Name: Little Guy Big Profits
Product Owner: Eric Larson
Advertised Price: $7
What is it?
Little Guy Big Profits is an ebook that was created to teach its buyer’s how to become product creators. Inside you will find information about building a product that you can sell online through platforms like JVZoo and Warrior Forum.
If you need to know the basics of product creation, Little Guy Big Profits will help you. However, there’s nothing inside that can teach you how to build a real business. Simply creating a product won’t make you wealthy. Any advice that contradicts that fact is dangerous, and that’s my issue with Little Guy Big Profits.
Before You Buy
Like any product you buy online Little Guy Big Wealth has upsells. An upsell is simply an offer you’re asked to purchase once you’ve already made a purchase.
Luckily, with this product there is only one upsell. Unfortunately, you’re asked to buy it twice.
After I made my purchase I was taken to a rather plain-looking page that promised to be “The Holy Grail on Internet Marketing”. Since it was only the eighty seven hundredth time I’d heard that, I thought it might be interesting (sarcasm).
It took me a while, but as I read on, I finally figured out what this was all about. Apparently the Holy Grail is access to Eric Larson. If only I had known this years ago. (also sarcasm)
For another $27 per month you can have direct access to Eric Larson. And although it is the Holy Grail of online marketing, I decided to pass on the offer.
What I Liked
There are some things I liked about this product.
Learn Basic Product Creation
If you wanted to gain some basic insight into online product creation Little Guy Big Profits will probably be helpful to you. You will learn where to start, how to find ideas, how to get paid and how to gain an understanding of the necessary steps.
Eric provides some really great, basic information that’s easy to understand and beginner-friendly. At the beginning there’s a Table of Contents, which is helpful on its own, but Eric goes through the process and lists each step clearly so you know what to do and when to do it.
If you already know that kind of stuff, then this product might be a little too basic for you. But if you don’t, Eric seems to be quite educated and does a fine job relaying the basics.
Learn to Find Great Ideas for Products
One of the things Eric shows you is how to come up with great ideas for potential products. The truth is, it’s not that easy to create a product that is both, useful, and that sells. Just because you can create a great product that will help lots of people, doesn’t mean it will sell. The ole’ “if you build they will come” definitely does not apply online.
What Eric shows you helps minimize the time you might spend guessing what might work and find ideas that are already selling. He shows you how to search popular marketplaces online to find the top-selling products so you can use them to figure out why people are buying them.
Of course you take what you find and create your own product based on similarities. This way you’re creating a product that is more likely to sell than if you just guessed what buyers might be looking for.
It’s a very smart and simple method for product ideas.
What I Didn't Like
There are some fairly serious negatives associated with this product that you should be aware of. Let’s discuss the most important ones below…
Becoming a Serial product Creator
Too many people think that churning out tons of products will make them wealthy. It won’t.
You might have some temporary success but it’s not worth it in the long run. Serial product creation is a number game. It's basically how I'm able to review an unlimited number of products and never run out of stuff to review. There’s very little thought given to the quality of the product, with this type of business model.
The idea is to make as many products as you can, as fast as you can, on any topic you can think of…usually internet marketing.
Because large marketplaces like JVZoo and Warrior Forum have tons of affiliates looking to promote products, it’s very easy to create and sell a junk product.
Some affiliates will promote anything with no worries about refunds because they can simply outnumber them with sales. As I said, this business model survives on volume.
As long as the profit from one purchase outweighs the number of returns they (the returns) don’t matter.
Meanwhile, those that returned the product are unhappy with its creator. As you can imagine this will have an affect on your ability to sell more products later. That’s why the serial product creation and promotion business is one I strongly discourage anyone from being involved with.
Although Eric doesn’t come right and say “create a bunch of products and don’t worry about quality”, that is the feeling I got. Not that he doesn’t care about quality, but that anyone reading his guide might feel that quality is secondary. Again, it was justa feeling.
Using Eric’s information to create a few products is probably okay. But you have be sure you don’t become a serial product creator whose sole purpose is churning out product after product with no regard for your customer.
You’re All Alone
This guide starts off with a story about Eric’s journey as an online entrepreneur. He talks about the struggles he had when was getting started. He notes that his biggest problem was not having anyone to help him.
That’s true for a lot of people. In fact, that’s the reason most people fail online. Without a community, friends or some kind of support, building a business online is practically impossible.
That’s why products like this one aren’t usually ideal for beginners. What you get when you buy this product is just that, a product. That means you have no community, no other buyers to talk to, you’re on your own.
If Eric had created a forum, a Facebook group or any place online where his buyer’s could talk to, and help each other, Little guy Big profits would be much more helpful.
Unfortunately there was none of that.
There are plenty of ways to make money online, but I’ve always found affiliate marketing to be the easiest to understand, and the cheapest to get started in. An $11 domain is all you need to get started. You can learn how to do what I do here. You don't need to make your own product, but can make just as money as the guys that do!
For me, that means I don't have to deal with customer service, product delivery, updating, hiring affiliates and all that stuff.