Product Name: List Building for 2015
Product Owner: Fergal Downes
Advertised Price: $9.37
What is it?
List Building for 2015 is a video training course that is supposed to teach you how to build an email list. There are 10 training videos total, as well as some bonuses that expand on the core material.
This product can’t help you build a longterm business online. At best, it might help you make a couple bucks here and there but I doubt it. Fergal, the product’s creator, is all about the quick cash and it shows in his own product.
List Building for 2015 starts to lose its appeal immediately after the purchase. The members area and the product itself was slapped together very quickly, there are some additional costs, and it lacks a long term business strategy. For those reasons, and many more, I cannot recommend this product to anyone.
Before You Buy
There is one upsell and one downsell. Upsells are somewhat standard practice for anyone who sells things online. So seeing one here isn’t all that strange. What is strange though, is the fact that Fergal only offers one upsell. For that, I commend him. Too often, marketers want to slam buyers
Up-sell #1: Squeeze Page Creator – $17.19
This is a collection of squeeze page templates that, supposedly, have been proven to convert at high rates. It’s for people who don’t know how to make squeeze pages. They are supposed to be easy to use, but I don’t see them being worth seventeen bucks. You can find squeeze page templates by the dozens all over the internet for free, or professional landing pages from Thrive Themes that although they are more expensive, are clearly higher quality.
There is another offer you’re asked to consider if you turn down the upsell. It’s the same product as the one above but at a discount. Since it’s the same product just cheaper it’s technically called a downsell. You can pick this one up for an additional $9.27. But again, I see no need to purchase it.
What I Liked
Although the product got a low rating, there are a couple of things that I liked about it.
The Over-the-Shoulder View of the System in Action
The entire course is offered in video and the members area is setup so that you can easily navigate through all of them. This makes for a great learning experience because of the over-the-shoulder view you get into each of the tasks you have to complete in order to follow the advice given.
The videos are quite detailed and show you how to setup everything, just like Fergal does it. They make it possible to see exactly how everything works together. It’s much better than trying to sit and read through an entire ebook, which is how a lot of other products work.
Emphasis on Tracking
When it comes to internet marketing, it’s very important to track everything you can. For example tracking sources of traffic can help you see how it converts. List Building for 2015 teaches you how to track traffic sources and optimize them for maximum results.
The tool Fergal recommends for tracking is called Click Magick. It seems relatively easy to use but watching Fergal use it, I could see there would be a bit of a learning curve. He does a pretty good job of explaining all the ins-and-outs, but it’s far from an in-depth tutorial. That said, Fergal preaches the need to “track everything” and he’s right.
What I Didn't Like
There are a lot of things I don't like about List Building for 2015. Unfortunately those things are fairly major and i think it's important that you consider each one of them before going through with your purchase.
The poorly designed members area makes me question Fergal’s true motives. I think anyone who creates a product should also consider the user’s experience while using that product. It’s very difficult to stay engaged while looking at a dreary, outdated website.
To be clear, design has nothing to do with the product’s quality but it does say something about the amount of effort put in after the purchase. You’ll probably notice that the sales page (before you pay) for Listbuilding 2015 is quite snazzy, however the members area (after you pay) is lacking.
Here’s the salespage (before you pay)
Here’s the member area (after you pay)
Like I said, this doesn’t necessarily mean the product is bad. But I think it shows where Fergal spent his effort, and what he was concerned about most. Just another ‘all hype, no bite' product IMO.
Most people don’t like buying a product only to find out that the product teaches them how to buy more products, and spend more cash. Nowhere on the sales page does it mention that you’ll have to spend additional money to make this product work for you. What you’ll find once you get access, is that you will need an advertising budget for things like PPC (pay per click) campaigns or Solo Ads. And there’s no guarantee that you’ll see a return on your investment.
Granted, you can find cheap clicks and Solo Ads. But that takes experience and quite a bit of trial and error. Unfortunately, when it comes to paid advertising, “ Experience and Trial and error” means losing money, and usually lots of it.
The Videos are Quickly Made and the Speaker Talks Very Fast
Fergal talks really fast in most of his videos and quickly powers through complicated subjects. It can be difficult to follow some of his points. You’ll have to stop the video, roll it back, and watch it a couple of times to figure out what to do.
I think this goes with what I said in my last point above, which is that more effort was put into getting your money rather than providing a good experience after the purchase.
Overall, I just got the impression that this was another low quality WSO meant to drum up some sales, and the creator will quickly move on once hype dies down.