Company Name: Life Shotz
Costs: $49 to join, $875 for launch kit
What Is It
Life Shotz is a MLM company offering two small product ranges consisting of protein shakes and supplements for health.
Life Shotz doesn’t offer a lot of products and there is no real evidence that the products work better than anything else in the market. Additionally, they are highly overpriced, making them challenging to sell.
The business opportunity is nothing special and members have to stay active to earn money. This means purchasing products in order to make sales, which makes earning a profit more difficult.
Life Shotz has two main product lines. The first is Life Shotz itself. This is a supplement that comes in a powder to be added to water or in capsules. The company promotes a range of health benefits for the product, including:
The product is also expensive, with a box of ten servings costing $35. That's $3.50 per serving, which is a lot more than any other type of supplement I can think of.
Furthermore, the claims surrounding the product border on ridiculous and the majority of the ingredients list is exactly the same as any nutritional supplement out there.
The company does make some attempt to back up its health claims by providing data from a single study. However, the site gives no real information about how the study was conducted. It's quite common for nutritional companies to fund their own studies and come out with extremely biased results. The only useful information was that Life Shotz was compared against five ‘competitive products’. Additionally, the study was conducted on cells, not on actual people.
For example, this is one of the graphs that life Shotz gives as evidence:
Not only does the graph not identify the other products, but there is no indication of whether the number offered for Life Shotz is actually any legit or not. I can make graphs on MS Paint too!
I'm guessing that they gave a lab their product and five samples that weren’t likely to do well and asked them to compare. Basically, the scientific tests are pretty worthless and not scientific at all in my opinion. Any researcher will tell you that it takes more than one study to prove health benefits or product safety.
Finding out what people actually think of the product is challenging, because most reviews out there are by promotors. Most sites promoting the product also tend to monitor their comments sections to make sure no one slips a bad review in. I did some research trying to find reviews of the taste and results of this product, but had a hard time actually finding anything worthwhile (aside from the obvious promo)
I did some reading on some of the ingredients, including stevia (a natural sweetener), and was actually surprised that some of the health benefits seem to be supported by non-affiliated companies.
The second product that the company offers is LSVIBE, which is a protein shake. Protein shakes are common ways to lose weight and many people choose to replace meals with shakes. The company does source its protein from vegetables, which can be appealing for some people, but this is common in a number of similar products from other companies.
In fact, just like the Life Shotz product, there isn’t anything particularly special or unique about LSVIBE. The only unusual thing is the price.
At retail, that’s $75 for 15 servings, or $5 per serving. If you were having one shake a day (which is the common approach), that’s more than $30 a week. That’s very expensive for protein shakes and you can ones with similar ingredients on the market at a lower price.
Notice that they list it as “15 servings” instead of actual weight of the product. How big is a serving? They also don't list ingredients. A similar product, listed as RAW, organic, chocolate protein powder sells for $42 and contains 14 servings of TWO scoops of powder equalling 85grams of supplement. That's $3 per serving.
In that supplement you get 270 calories, 2.5 grams of fat, and 34 grams of protein. That compares to 200 calories and 20 grams of protein per (?) amount of LSVibe. I had to look off-site to find that info, so can't vouch for its validity. Too bad they don't make their products more transparent.
As with the Life Shotz products, there really is no indication online about what people think of the protein shake.
To be honest, I suspect the protein shake does work for satisfying appetite and chocolate cravings. But, that’s because even the cheapest chocolate protein shakes from the grocery store will do the same thing. The protein powder I'm currently using is about $1 per scoop, so two scoops would be $2 per serving with 48 grams of protein and 220 calories. It's not organic, but it tastes great!
For me, if I wanted to build a business about losing weight or health and fitness, I would not promote just one product. Not everyone wants organic stuff, and not everyone has the money to afford it! I would start an independent review website and promote a variety of products. By comparing similar supplements and highlighting the advantages or disadvantages, you can get traffic from a wide variety of people, and make multiple streams of income.
The emphasis of the website for Life Shotz really is on the opportunity, not the products, which is always a little bit scary for me. I prefer to promote companies that are invested in developing good products, rather than places that focus on recruiting distributors. With Life Shotz, the two key approaches are to earn through recruiting others or by selling products.
An important part of either approach is being an ‘Active Brand Rep’. To achieve this you need to have either $185 in sales or $100 on Auto Order each month. Auto Order means that you have it set up to order $100 worth of product each and every month, regardless of whether you manage to sell any product or not. Most people will start on auto order since it's hard to make sales straight out the gate.
In other words, count at least $100 in monthly expenses just to be qualified to sell.
Earning From Sales
As with most MLMs, it is possible to earn money from Life Shotz just by selling products and not recruiting people. With this you earn 28% profit on retail profit from products you sell. 28% is actually pretty good! I promote some products that only pay about 10-15% and am able to make good money with them.
Retail profit is the difference between the wholesale price and the retail price. For the Life Shotz drinks, the wholesale cost is $2.50 per item, making it $25 for a pack of 10.
As I mentioned before, the recommended retail for the pack is $35, so the difference is $10. As a rep for the company, you would be earning 28% profit on that $10, which is a whopping $2.80. This makes the process of making money pretty time consuming.
To make matters worse, you still have to be an Active Brand Rep to earn this money.
This makes it almost impossible to start slowly with Life Shotz. Instead, you have to invest a decent amount of money into the company just to remain active, especially if it takes you a while to start making sales.
Another key factor is the challenge in actually selling the stuff! Even if you are completely passionate about the products that Life Shotz offers, getting other people interested can be much more difficult than you expect.
There are already a huge number of companies and products that are similar what Life Shotz offers, with varying prices and ingredients. To sell Life Shotz, you really have to convince people that it is much better than anything else out there. In addition to that, you also need to get them on autoship to make residual income. How many people do you currently know that drink protein shakes on a daily basis?
Are you up to the challenge of changing people's buying habits?
Even if you were selling a high quality and low cost product, you would find the process of selling challenging. The process is so much more difficult when you are dealing with products that are expensive and don’t offer obvious advantages.
Adding the potential biz-op pitch (recruiting) to the mix, and many red flags start to pop up in people's minds. I have sent emails to friends before with business pitches, and my experience was that 100% of them said ‘no' or ignored me. Bummer!
If you really want to succeed in this business, you need to get your business online and reach out to people that are already interested in health and fitness or making money through direct selling. If your business isn't on the interent, you are already at a disadvantage.
Earning From Recruitment
Most of the bonuses that Life Shotz offers are associated with recruiting other people into the company. You earn money from what people buy when they join the company as well as from the sales they make. Incentives to recruit makes this start to look more like a typical recruitment scheme rather than a legitimate health supplement company.
For example, if you manage to sell an $875 launch kit (good luck with that!), the bonuses are as follows:
Those bonuses are actually pretty good, and if you can sell 3+, that's a 50% commission bonus! The company also has tiers of bonuses based on how many people you recruit and what theirs they reach. For example, this is the structure for a 5 Star member.
There are a lot of other elements and tiers in the commission plan and it starts to get complicated towards the end. As your ‘team’ gets bigger, the amount of management you have to do also increases.
A frustrating part of this approach is that you end up relying on the people you recruit to make money, their ability to make money and their willingness to stay in the program. That is the biggest reason I don't participate in MLM – I do not like relying on other people to do work in order for me to make money!
Starting Your Health And Wellness Business
MLM companies tend to be popular, but not for good reasons. People often get convinced into joining because it sounds like a good opportunity to gain financial freedom and because people that they trust are promoting it However, there's a lot more to running a business than just finding an awesome product and asking people to buy it!
Also consider this: Are you allowed to cross promote other products alongside your business if you join LifeShotz? Can you sell your products online through a website, Amazon, or other vendor? Probably not.
This is why I do affiliate marketing instead.
Affiliate programs are free to join (no autoship), do not require that I purchase their products, and allow me the freedom to promote in any manner I choose. I can even join an affiliate program and give some of their products negative reviews, while giving other products positive reviews!
See how to get started in affiliate marketing and start your first affiliate website. Pick a topic you are interested in, products you believe in, and allow people to come to YOU online, instead of knocking on doors telling people about this “amazing life change” that you have in store for them. If you like supplements, weight loss, and fitness, then you can start a website about that and promote any products you want.
What do you think? Would you rather be a distributor for one company alone, or promote several companies side by side?
Purely from a recruiting standpoint, I actually like the bonuses and commissions offered by Lifeshotz. Selling high ticket items is a well known strategy for making big bucks.
Regarding health claims, there do seem to be some health benefits related to blood sugar, mostly related to containing stevia. However, the amount and type of stevia included in the products is not clear, and this product shouldn't be taken or advertised as being able to cure or prevent diabetes as some distributors have done.
Plus, without a business plan to get online and sell to people that actually care, most folks will fall flat on their face and be stuck annoying their buddies on Facebook. Getting people to change their eating and buying habits is not as easy as telling them about the possibility of financial freedom.
In short, I see positives and negatives to the program. I don't think the product lineup is diverse enough to have a thriving business, and in the end you're just paying to be a supplement salesman.
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