Product Name: Lazy Authority Site Arbitrage
Product Owner: Wayne Vassell
Advertised Price: $5.33
What is it?
Lazy Site Arbitrage is a series of videos designed to teach you how to create several “authority sites” very quickly, in order to promote affiliate products. However, that's not exactly the product, and as the title suggests, the concept they use doesn't make sense on several levels.
How it Works
The whole premise behind Lazy Authority Site Arbitrage's method is to rename the products you choose to promote. Basically, you find a product, build a website and give that website a name that is 100% unique. So unique in fact that Google should show no results for it.
Let's say you want to promote a blender. Instead of calling it a blender you would pick a long, completely made-up name. Something like “Glennig's glass jar food chopping device of varydens”. What does that mean? Nothing. That's the whole point.
You have to come up with something that Google shows zero results for…which is not easy.
Of course, you wouldn't use this method to product a blender, or any physical product. It's intended to be used for digital products only. The blender was just an example.
This product doesn't make sense on so many levels, that I had to add a special section to this review to explain what he's trying to teach. Once you make a fake name for this product, you have to go can “create buzz” about it. Of course he doesn't really get into how to ‘create buzz'. We're still selling the product as an affiliate however, so when the consumer purchases the product they are buying it under the original name.
As far as I can tell, it has nothing to do with arbitrage at all, and is just feeding off of the arbitrage trend happening at the Warrior Forum.
Lazy Authority Site Arbitrage is complete garbage. Anyone can call themselves an authority on a topic they just made up. That doesn't mean you're an actual authority. The word authority indicates a level of trust from those who seek knowledge on the topic.
If you just make up a word, there's no audience to seek your knowledge. Lazy Authority Site Arbitrage is a bogus idea wrapped up in a video course that teaches the same thing every other make money online product teaches.
Before You Buy
Once I made my purchase I was taken through a series of aggravating upsell and product blockers. First was two videos that play for about five minutes each before giving you an option to either, buy the upsell, or click “no thanks”.
Here's the page you land on after making your purchase.
And here's the page five minutes later.
Nothing aggravates me more than being forced to watch an upsell video that I can't fast-forward, pause or skip.
Finally after all that, I was going to have access to the product I bought. Or so I thought. Instead, I was taken to this page where I had to put in my email and password.
The problem is I never chose a password. So I had to go dig around through my inbox and spam folder for the information. Finally, after twenty minutes, I was granted access to Lazy Authority Site Arbitrage.
What I Liked
Honestly, there's just not much I liked about this product. “Lazy” doesn't begin to describe it. There was one thing though.
Members Area is Simple
Once you get access to the product it's very easy to find your way around. There's about ten different modules, each containing 1 or 2 videos. But everything is located on one page. The module menu is located on the right side of the page. So you just choose which one you want and the videos for that module populate on the page.
There's nothing fancy about it, but sometimes simplicity is much better. If you have ever been to a website and gotten lost, you'll appreciate simplicity like this.
What I Didn't Like
Unfortunately the main idea of this product is a flawed one. Authority Site Arbitrage is a clever idea, but it's just not realistic. Creating a fake name for a product that already has a name, just to avoid competition is certainly lazy. But it is not authority. And it is not a business.
“What else?” I'm glad you asked.
Throughout this entire course, on the sales page and even in the Warrior Forum (where the product is sold) I was unable to find the name of the person behind Lazy Authority Site Arbitrage.
All I could find was the screen name he uses in the Warrior Forum.
However, I knew I had seen a name somewhere. I try not to purchase products from anonymous marketers, because that's a pretty good indicator that the product is going to be terrible.
It took me a while to figure it out though. Finally I realized, it was when I made my purchase that I had seen a name on the receipt. So I went back to look, and there it was.
I did some digging around to see if, maybe I just missed it in the product, or in the forum. But it wasn't there. I also did a few Google searches and found that the name is not associated with the product anywhere.
Clearly Wayne does not want to be associated with this product. He doesn't sound like much of an authority to me.
Poor Job Explaining Things
After watching the first introduction video, then the overview, then the setup, I was still clueless about how this was supposed to work. I had to watch most of the videos several times to figure it out. I even combed through the sales page, emails and the forum.
Finally, in video #5, about halfway through Wayne explains the process of renaming products. That is an important piece of information, without it the whole thing is very confusing.
You can see, from the image below, that support is offered right inside the members area. Usually I give this kind of easy-to-find support a good rating. However, this time I cannot.
The reason I don't like this is, because the support is offered by an outside company. That means the people you will talk to, if you ever need support are not going to be very helpful, because they don't have any firsthand knowledge of the product.
These companies deal with thousands of products. There is no way they can know about the things you will need help with. Third-party support companies are there to handle things like refunds, and to report any technical problems with the website.
What if you have a question about one of the strategies discussed in the training?
Those are the type of questions you'll need answered if you want to start a business online. It's great to know you can get a refund, but that's not the point of buying the product.
The point of buying any online marketing product is to learn how to build a business online. You will need help with questions and problems that relate to that. Not “How do I get my money back”.
It's not for lazy people, it doesn't create an authority site, and it doesn't even use arbitrage. Um, no thanks.
Note: For anyone that has purchased the product, please correct me if my understand of what they're teaching is incorrect. It honestly took me a while to figure out, and I'm still not sure if I understand it completely.
There clearly are some major issues with this product, both in quality and in concept. But the kicker for stuff like this is the level of support received.
Some people need a bit of extra help getting their first online business started, and most product creators just aren’t willing to give that extra support. Once a sale is done, it’s done, and you’re on your own. But I offer my continued support and assistance to all members of this online business community. Starter memberships are free, and you can even send me a message to see inside to see if I’m the real deal, or just another internet guru!
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