Product Name: Killer Content
Product Owner: Socrates Socratous
What is it?
A product containing a large amount of content for people to use or spin for their websites, as well as a semi-automated platform to upload the articles to websites.
Before You Buy
At face value, Killer Content sounds wonderful, but it really isn’t as great as it sounds, and there some serious flaws in the approaches that it uses, not to mention the content that it provides.
As is often the case, Killer Content presents users with little more than a video and a little text, with no evidence of how to actually buy the product. The implication is that you have to watch a portion of the video before you get access to the payment link.
This can get frustrating if you end up visiting the site multiple times trying to decide whether to buy the product. The video also takes a long time to actually get to its point, and a lot of the information is vague and repeated multiple times.
Also, even though the video is advertised as being short, it really isn’t, and is a pain to sit through. You can pause it if you need to by clicking on the video, but if you want to go back and see any part of it, you’ll have to watch the whole thing all over again.
Honestly, it wasn’t until the very end of the video that I even got some idea of what the product was. Up till then, the only information that you get is that the product is software that automates the process of making money online – which doesn’t really say anything at all.
When it comes to products like this, it’s important to realize that they are never as good as they seem.
In fact, product owners tend to over-emphasize just how much they think their products are worth, literally pulling figures out of the air in an attempt to impress users. For example, towards the end of his video, Socrates goes through each of the components of his system, placing values on them, like this:
The problem is, this really doesn’t mean anything.
After all, who said the product was worth $197? The only person who values it at that is Socrates, and the value he places on it isn’t really to do with how much the feature is worth, but the fact that he wants it to seem like an amazing deal.
I particularly hate product owners who like promoting how much money they are making, because it completely irrelevant to what they are promoting, and certainly doesn’t show how much money others can make from their product.
After all, the numbers from ClickBank don’t actually say anything about how Socrates actually earned the money and they can also be easily faked.
In fact, it’s highly unlikely that the high amounts of money that Socrates promotes were earned through the methods that he promotes on his site. He is a person that sells products himself, rather than simply promoting the products of other people, and this is always an approach that involves more profit (and more work).
One part that really frustrated me about this was his thought experiment, telling people to imagine the worst possible outcome of using this product. Now personally, I would imagine that the worst possible outcome is not making any money, but that’s not what Socrates seems to think.
Honestly, $50 or more a day is a little idealistic, and it’s likely that many people using the software won’t make any money at all.
After all, there is always a proportion of people that sign up for a product that are unable to use it effectively or get bored after a while, and never end up making money. It’s completely unrealistic to say that $50 is the worst-case scenario for people purchasing the product.
In fact, it’s nothing more than a sales pitch trying to convince you to buy the product.
So, what happens when you buy the product?
After sitting through the sales pitch in the video (I figured out later that it is easier to pause it and wait for the payment link to turn up), I finally got to the point of buying the product. The steps themselves were simple enough, but I ended up at another screen that looked very similar to the one I had just been at.
According to Socrates, I’m lucky to see the video, but honestly I doubt it, particularly as I am already sick of listening to him after the first long-winded video. This one wasn’t any better, particularly as the video was nothing more than another product promotion and once more it took him way too long to get to his point.
One part that made me laugh a little is that in this product promotion Socrates talks about how the product almost guarantees success. The thing is, in the original video he pretty much implied that success was guaranteed.
The site doesn’t make it at all clear that this video has nothing to do with what you paid for. In fact, what you are meant to do is go back to the homepage for the site, and choose to log-in as an existing member.
Personally, I want to know why they didn’t give me that link to access the content I paid for, rather than sending me to an advertising video.
Okay, I know why, I just don’t like it – It's just one more advertising gimmick.
So, after all of that effort, you finally get to the site where you access the software and everything else that you paid for.
What I Liked
The site is certainly comprehensive and I found it interesting how many different components were included. The tutorial videos were good quality, and they were very easy to follow along with, which was particularly useful. There were also a number of other videos in the training section for people interested in them, although you do have to get used to how slow paced they are.
The other aspect I liked about the product is that it can provide inspiration for niches and for content. While I wouldn’t use any of the articles on the site personally, I could imagine glancing through them for some ideas about what to write or what direction to take a given idea.
What I Didn’t Like
Pre-Written Content and Content Spinning
Socrates is right that content really is king in terms of earning money online, but the problem is that content isn’t exactly something you can automate, and certainly not effectively. Search engines look for unique content that isn’t present on any other site and ties in with the actual site you have as well as the other content.
The concept is that you use the articles that are present on the Killer Content site as the basis for content on your own website. Then you use the article spinner to create unique variations of these articles that can be posted on other sources, or just used as a way to ensure that the content you post hasn’t been posted by anyone else.
First of all, the content provided on the site isn’t particularly high quality, and most of the articles are on the short side for current search engine algorithms. The articles themselves are certainly readable, but there is nothing interesting or exciting about them that would make website readers come back for more.
A huge problem with using these types of articles is that everyone who uses the Killer Content system has access to the same articles. This means that it isn’t a good idea to use these articles directly, because someone else has probably published the same article.
Unfortunately, article spinning isn’t really a better option.
Spinning articles is an approach that some people use to create original content, but honestly, it has no value for SEO, and can have negative effects for a website. The process takes an article and uses software to change words to ones that it thinks are similar. The end result is an article that essentially says the same things, but uses different words.
At least that’s the theory behind it. I used the article spinner on the site for one of the articles provided, and wasn’t too impressed with the results.
At the end of the day, this isn’t good content and no one is going to sit down and read. This means that any website made with the content provided through Killer Content (either spun or used as-is) simply isn’t going to get traffic.
Consequently, the content will be completely ineffective at getting traffic, and consequently profit.
The advertising for Killer Content doesn’t go much into how you get websites, but kind of implies that it is simple and easy. Actually, it isn’t, especially if you haven’t made a website before.
The site suggests two methods of obtaining a website, one that costs and one that is free. The free method is using WordPress.com, which provides free blogs.
Personally, I have an issue with this, because WordPress.com doesn’t like its users trying to make money through the site, and has made it clear that having a blog purely for profit is against its terms and conditions.
This means that there is a significant risk that WordPress will shut down your website if you try and profit through their free service.
The other option is to get your own domain name and hosting. Now, the tutorial video that talks about this element promotes a specific hosting service called HostGator. However, it seems like the video is older than the rest of the site, because there are no links for HostGator anywhere on the site, not even on the page that the video directs users to.
Socrates advertises the fact that can make many websites relatively easily, and have them earning profit quickly.
The problem is, this perspective doesn’t take into account the amount of time, or the amount of money involved in setting up multiple sites, particularly as you have to pay for both domain names and hosting. This takes a lot more time than Socrates seems to think, and can be confusing.
It’s also important to note that the automated process that Killer Content boasts is not nearly as good, or as automated, as it sounds. All it does is post the articles that you have chosen or spun from the Killer Content site and post these on your site.
This means you still have to work with making the site look good and you have to rely exclusively on the pre-written or spun articles on the site. As I mentioned before, these really aren’t that good.
Additionally, you still have to go through the process of actually monetizing the site. There are links on the site to specific products that Killer Content has picked out for users to promote, but honestly, there aren’t many of these, and they aren’t very good. Plus, it takes time to incorporate them into the site.
In reality, there is a lot the software doesn’t do, and it does take significant work to get sites up and running, and keep them going strong.
Is this less work than writing the content yourself? Yes, probably (although it is still a significant amount of work).
Is it worth it? No.
You might save time by not writing content yourself, but the articles on the site simply won’t get traffic and won’t help you retain an audience. In fact, even the keyword research on the site is substandard (to say the least) and doesn’t even take into account the level of competition for keywords, which is one of the most important pieces of information.
Who Is This Product For?
Honestly, unless you know a significant amount about creating websites and getting traffic, most of the elements of Killer Content will be challenging. The problem is, you can’t simply pick up and run with the content on the site and hope to make a profit, despite what the author promotes.
Because of this, I would say that this product is best suited for someone with some experience in the field, and may be relevant for people looking for inspiration, rather than actual content.
Quick and easy ways of making money online don’t end up being nearly as good as they seem, because making money online is a business. It is certainly very possible to earn a full-time wage in the online environment, and even develop your business to the point where it is making significant amounts of money.
Perhaps the most effective and reliable way of making money online is an approach known as affiliate marketing, which allows people to build their own businesses and to remain independent of other websites. There are many different ways to learn affiliate marketing, but the absolute best approach is within a supportive community that can guide you every step of the way.