One of the most well-known and also most important aspects of affiliate marketing is your content, and specifically, writing content around targeted keywords. A lot of experienced affiliate marketers focus on the idea of choosing keywords that have a decent number of searches per month and not a large amount of competition for them. Finding effective keywords and using these in your content creation is certainly a very important component of driving traffic to your website. However, building your entire content creation around keywords is not always a good idea.
When it comes to using keywords to write content, the first main approach is actually working out what keywords you are going to use. If you pick the most obvious keywords for your niche, then you will find that there are a lot of people searching the keyword, but also a lot of other people who focus on the same keywords.
Guessing what keywords are going to work well for you generally isn’t the most effective approach, because you don’t have much of a way to know about people’s search habits, much less the competition you face. This is where a keyword tool comes into play. There are a decent amount of them available, but my favorite is Jaaxy. Personally, I don’t like the fact that Jaaxy costs, but honestly I think that the advantages that their tools offer for making profit on a website more than makes up for the cost of using the tool. Plus, you get 30 searches for free through Jaaxy which is more than enough to meet your needs initially.
People often find it challenging to work out how to use keywords, because they feel like they should pepper their article with keywords, even when it would be better to use different words. The problem is, if you do this, the content just looks forced and no one will really want to read it. Instead, you are absolutely fine if you just use the keyword somewhere in the title and in the first paragraph of text.
By the way… I don’t care how good the statistics for your keyword is, it still has to make sense grammatically. You won’t get anywhere if your keyword doesn’t make sense, and it will not only make your article look bad, but also your site overall.
Content without Keywords
The importance of keywords for sites makes it really easy to believe that you always need to use keywords for writing content. Perhaps the best piece of advice I can give you is that your writing should first and foremost be for your readers, and be for profit. The reason for this is that you can’t make any profit off a website that nobody wants to read in the first place.
Everyone has a different style for writing content, but don’t be afraid to write content that has nothing to do with any keyword, particularly if your readers are likely to be interested in the content. Even if that particular page doesn’t rank particularly well on Google or other search engines, it will make readers more likely to stay on your site and actually read your content.