I'm not a fan of The Bachelorette. Any Season. Or the Bachelor. Or any reality TV. It's all hot garbage. I can't even enjoy it at an ironic level, for some kind of meta humor about the state of society. It's just boring TV.
That being said, I watched most of Becca's season for what started out as a favor to my girlfriend, and ended up being me just cheering on Jordan Kimball.
If you're not familiar with the show or season, a running schtick they do is to pick out a villain each season, so the entire internet can bag on them, and tweet about how awful they are. It was Krystal Nielson from Ari's season. It was Chris Randone for a short while after Jordan left. Excuse me. My Bachelor knowledge only goes back about two seasons.
I can't help the but enjoy the villains in the show, but there was something beyond being “the bad guy” that made Jordan a more memorable character. I think it was his ability to embrace who he was, and turn it up to 11 despite what anyone else thought. He has quite a few memorable quotes from the show, but my favorite is this one:
Being Me Is My Greatest Power
Though I'm sure a lot of things are staged and edited to look a certain way, this was said during a heated argument with David Ravitz, which makes me think that Jordan 100% believe this. Perhaps it's a morning mantra he repeats as part of a daily routine.
Ok, so enough of the backstory, what's the point and what does this have to do with branding and niche marketing?
The point is that I do not like this TV show, but somehow, this guy has created a fan out of me. I'm spending my Saturday afternoon writing about him. He's got a niche following who love his personality, his style, and his content.
There are almost 100,000 people on Instagram that care what he has to say. He's got plenty of haters, for sure, but that doesn't matter. He's being himself and there are people out there that appreciate him for it.
And here's the lesson you can take for your own business ventures, even if they have nothing to do with modeling, TV, or being a villain: Don't try to recreate what others have done. Build your brand based on your own thoughts and goals. There will always be someone around the corner to criticize what you're doing, but at the end of the day, you only have to answer to yourself and the people/customers that care about you/what your'e doing.
Sound a bit wordy? Well, of course Jordan has a better way of saying it.
If you want to wreck my image, you'll never succeed. You know why? Because my image is me.
My site focuses on affiliate marketers building WordPress blogs. My audience is people who don't want to do technical analysis' of keyword or competition data. I'm teaching people who want to make money online just by researching and writing about topics they care about. I hate pyramid schemes, dislike MLMs, and advise against any type of “quick result system”. It's taken me years to figure that out, but I'm comfortable where I'm in terms of finding an audience to reach out to.
As you are building out your first affiliate website, you'll want to imitate other successful people. You may even copy their keywords or rewrite their content. That may be fine for a short while, but eventually you'll find out that if you imitate what others are doing, you also become responsible for the results of their actions.
Remember! Being YOU is your greatest power (Except you, David, LOL)
I found this out the hard way when I started my website and was writing about stocks and real estate investing. I found out quickly that I didn't really have a huge interest in getting deep into these topics, and I couldn't handle the questions or comments that came to the blog. I was trying to be NerdWallet instead of trying to discover what One More Cup of Coffee was all about.
When it comes to building your affiliate niche website, think about who your audience is. Why would someone come to your website versus another website in the niche? What about you makes you unique among other experts in your arena? If you were to meet these experts, where would your opinions differ? Anything you can use to differentiate yourself can be a reason for your visitors to remember your site.
Your branding doesn't even have to be a “theme”, like the nerd or the woman or the traveler. Paving the first highway in their head could be something as simple as being the guy that answers all the questions posted on his blog. Or it could be the girl that's on Twitter as opposed to Facebook. I like Twitter and hate Facebook. I'd rather keep up with a blogger that tweets a few times a day than one who posts Facebook updates (I block Facebook on my browsers).
I've got billboards up in all their minds. We're paving highways.
(Context) Video: Jordan's Men Tell All Studio Rant!
Since I talk to a lot of newbies about building their first websites, a question I get a lot is, “Why would someone go to my website instead of the experts. What's the point of even starting?”
The point is that no one is an expert at everything. No single website can cover all topics, every day, thoroughly, and be the ‘best' about everything. The big sites are going to go for big fish, but they also have a lot of mouths to feed. They have a team of content creators. They have an office, with rent, and lights to keep on. You can build a website on any topic you want, from a plastic TV dinner tray in the corner of your apartment.
You are you, and they are them. Some people want to read Buzzfeed articles about the top beers to try. Other people want to read about the difference between strains of Brettanomyces yeast. Different people like different things, and that's OK. Figure out what you can do that other people will dig, even if it means you have to be your weird, wild, villainous self.
We can't all be Garrets, but that's OK. It just means we won't have to apologize for what memes we like.