Product Name: Traffic Tagger
Product Owner: Matt Garrett, Gary Prendergast
Advertised Price: $47
What Is It?
A plugin that automatically adds tags based on your content.
There’s no evidence that adding tags can boost traffic, and I do not understand how this is supposed to save you time or help you generate money from your business.
It’s a plugin you simply don’t need.
Before You Buy
There are some amazing claims on the sales page. Some of them are quite ridiculous. The one that really raised an eyebrow was that the secret to long term traffic was adding tags.
I was quite confused by this, and thought that maybe I misunderstood what he was saying. I listened further and my suspicious was correct. He was just talking about regular ol’ WordPress tags.
So then I thought to myself that maybe there was some SEO strategy I hadn’t heard of. Could tags be the answer to my traffic troubles? It turns out that pretty much no one else is writing about this. I did find a post on WordPress.com that says how using tags can get you more traffic, but they are talking specifically about WordPress.com sites, not WordPress.org self hosted blogs.
Tags work in that case because your blog can be featured on the main WordPress.com site and people search by topic there. In Google, there is no evidence that tags will help or hurt your rank unless you go nuts with tons of tags, in which case I imagine it will hurt your SEO.
What I Like (about tags)
1. Tags are useful. I use tags on my blogs. I use them as kind of a “sub category”. I have 5-10 main categories for a site, and the if I feel a post needs more specific organization or there are several similar posts in a single category I will add a tag.
For example, I have a Product Reviews category, but in that category I have Link Posting Scams, MLM, Affiliate Marketing, and others This means I can link to a specific tag like OneMoreCupof-Coffe.com/Tag/My-Tag instead of Category/My-Category.
2. Tags saved my butt once, but not how you might think. Did they get me more traffic? Not even close. But when I was a beginner back in 2010 and 2011 I abused tags because I thought they would help me rank for stuff (sound familiar?). I had 20+ tags per post. They were relevant, but basically keyword stuffing.
Then a bunch of my sites got hit by Penguin 1.0 and all my rankings were lots. The crazy thing was that my tag URLs started ranking. They weren’t ranked well, but some were actually on page one for results for low competition keywords where I previously dominated.
In a nutshell, my regular URLs were hit by a penalty, but the content was still original and good, so the tagged URLs were still able to rank.
They’ve since disappeared after I fixed the issues on my site, got some of my rank back for the main URLs, and deleted all those keyword stuffing tags.
3. There IS a possible SEO boost because of relevancy. If you do use tags properly, I can imagine that it may have some positive effect on your site. I don’t think Silos are as effective as people say they are, but I agree that relevancy can help with both user experience and SEO.
If you apply the same silo principle to tags, why wouldn’t it work? Just like a subcategory as mentioned above.
Whether it does or not, and if it does, how much, is anyones guess. There doesn’t seem to be much information on it that I could find. Most people just say add a tag or two if you want but they are not necessary.
What I like (about Traffic Tagger)
1. I often forget my tags, and if I had a plugin to automatically tell me which tags I had already created were most relevant to my current post, that would be helpful. Still, I imagine I would have to exercise my brain a bit because when you generally categorize things, those keywords are not always used in the post. For example, I probably won’t use the word “product” or “review” in this post, but I will choose the Product Review category.
2. A plugin that could match high traffic keywords to the content that I created and allow me to choose tags based that, it would be helpful.
But again, I don’t think that tags are important at all for ranking, and I use them mostly for my own organizational need and the ability to link visitors to specific sections of my site.
As far as I understand, Traffic Tagger does these two things, so I have given TT some points for it!
What I Didn’t Like
We are told that we can increase traffic by an amazing 20% just by using the Traffic Tagger WordPress plugin. But there’s no proof. There’s one single screenshot which has clearly been photoshopped. We are not told the URL or what tags were added.
If the screenshot is real and the only thing they changed about the site over 2 weeks was the amount/type of tags used, I think they would have a hard time repeating the results over multiple sites.
There seems to be no other source out there that claims tags are a good way to boost traffic or even increase SEO. If the owners of TT have found something new, I feel they should provide more evidence of their findings.
No Replacement For Good Content
Many people are on the constant search for why they aren’t getting traffic. And all the time they spend searching for ‘secret’ and ‘new’ methods of boosting SEO, they could spend writing content for their visitors.
Honestly, I have seen some crazy results from folks that know nothing about SEO. If you have the time and patience, really all you need for a successful website is writing a 1,000 word blog post every day for a year in a niche of your choice. I guarantee that you will see results from just this.
Traffic Tagger is really splitting hairs in my opinion.
There’s another review of this product over at Brett Rutecky’s blog. Although I disagree with a few of his reviews, most of the time he’s spot on. He tested a beta version of the plugin and found that it didn’t really work as advertised.
One of the owners, Gary Prendergast, responded in the comments with some further insight into how the plugin works and the theory behind all the traffic claims in the sales video. It’s worth read if you are seriously interested in buying it.
Not A Time Saver
At the end of the day, I’d rather focus on other things than gaining SEO from an unproven and very theoretical strategy. I want to be writing blog posts, checking my Google analytics, answering emails, and doing things that good for my readers.
Once you start worrying about searching engines too much, quality suffers in my opinion.
I don't think this will hurt your site, but I don't think it's worth the money or time to set up and learn.