Product Name: The Two Hour Blueprint
Product Owner: James Sides
Advertised Price: $9.68
What is it?
The Two Hour Blueprint is a short ebook that promises to show you how to strike it rich while only working two hours per day. All you have to do is come up with a great idea for a piece of software then create it, or hire someone to create, sell it and get rich. Simple right?
Seriously? I haven’t seen a product that was this blatantly stupid in quite a while. Usually product creators try to have at least some kind of strategy that sounds realistic. Not James though. The advice in this product is similar, or equal to, someone telling you, “If you want to get rich, try winning the lottery.” Yeah, thanks!
Before You Buy
James offers one upsell with his product. It’s a video version of this same product. Instead of getting an ebook, you get access to a members area and about two hours of video where James explaining everything he covers in this ebook.
The upsell will cost you an additional $17.
Basically, by purchasing this upsell you’re getting a few videos. But that doesn’t make this product anymore viable. All the same problems exist, except you’ve paid more for it.
What I Liked
Unfortunately, there’s not much I can say here. In fact, I was just going to write “nothing” here, but I’m an optimist. And once I thought about it, there was something I learned from James that could be beneficial…at some point.
Learning How to Hire Software Developers
Although I don’t agree with the things James teaches in this product, he does one thing that I do want to mention: He tries to teach you about hiring the right person.
To follow James’ advice you have to hire a software developer — or be one yourself. If you’re like me, then you will definitely have to hire someone if you want to create a piece of software.
In this product, James suggests that the topic of hiring a software developer is a huge topic that entire products have been created around. So he is unable to teach you everything. But he does make some good suggestions that I would have never thought of. Suggestions like:
- Don’t hire someone based on their previous work
- Never pay more than 10% upfront
- Create a ‘test’ to find out how honest and talented they are
These are all excellent points that I would have never though of before hiring a software developer. It doesn’t help you much in the overall scheme of things — as far as teaching you how to build a business online — but it is good information nonetheless.
What I Didn't Like
I found the whole idea behind this product unlikeable. Come up with a good idea for a software then pay someone to create it? First of all, just because you have a great idea that you can make a reality, doesn’t mean it will sell. And besides that, there are a myriad of other problems.
Overnight Success Takes Years
James promises that you can be successful working only a few hours each week. Is this possible? Sure. But it takes a lot of work to get to that point. Ever heard the phrase, “an overnight success ten years in the making”?
Ask anyone who has found sudden success and they will tell you that it didn’t come instantly — it’s just that all their hard work has finally started paying off. So James’ salespitch of working two hours per day is very misleading.
What’s worse though, is that he didn’t even try to hide it behind some clever marketing strategy. What he’s saying in this product is something that everyone knows, but considers incredibly unrealistic.
We all know that if we come up with a great idea it has the possibility of changing our lives. The question is, how do we do it? This product does nothing to help answer that question.
Okay, so I think that everyone has a few good ideas in them. So we’re not going to discuss that part. Ideas are easy (sometimes). It’s making them reality — that’s the hard part (always).
Besides the fact that James gives us very little information about what it takes to get into software creation and sales, the idea itself is quite costly. For starters you’ve got the cost of hiring someone.
Now, James says this is much cheaper than everyone thinks, but that doesn’t change the fact that it’s still expensive. In fact he talks about losing $300, his deposit, on one idea because the person he hired didn’t work out.
So that tells us that particular idea was going to cost him somewhere around $3,000. And that’s just to create the thing. That’s not factoring in anything else, like marketing, which is necessary and quite expensive itself. He also doesn't mention the part where the software developer asks for more money a few months down the road despite not completing parts of the project, or threatens to sue you if you don't pay 1/2 for a 1/2 completed product.
I do have experience hiring contractors online, and sometimes you run into issues like this.
Maybe to James, three grand isn’t much, but I think most people would be quite scared at the thought of investing that much money in their first online business venture.
How to make a million dollars: First, get a million dollars…
There are plenty of ways to make money online, but I’ve always found affiliate marketing to be the easiest to understand, and the cheapest to get started in. An $11 domain is all you need to get started. You can learn how to do what I do here.