Product Name: Internet Marketing Business in a Box
Product Owner: Dr. Amit Pareek & Er. Ashu Pareek
Advertised Price: $9.95
What is it?
Internet Marketing Business in a Box is a course that provides PLR content to anyone looking to start a internet marketing business. PLR stands for Private Label Rights, which means it’s content like text, video, and audio that was created for the sole purpose of reselling.
So basically, Internet Marketing Business in a Box is just a bunch of content that has been used hundreds of times by other marketers. The idea is that you can use this content to build a business online training others to build a business online.
Private Label Rights is bad no matter how you slice it. It doesn’t serve a purpose in real businesses online or offline. It’s copied content that’s used by people looking for shortcuts. Inserting it into your website, emails or videos doesn’t instantly give you a business. In theory, it sounds great – biz in a box.
But if it did work then everyone with a business online would be using it, and we’d all have the same content.
Before You Buy
Internet Marketing Business in a Box comes with a long series of upsells. Five to be exact. And that’s before you get access to the product. Plus, there’s a lot more once you’re inside.
The upsells range from website templates and “professionally written” email content, to PLR content for social media and graphics. Each upsell costs more than $30, which is more than the original course.
For most marketing training products it’s common to see an upsell or two, after you make your purchase. But to get hit over the head with them five times in a row is just annoying.
Member’s Area Upsells
Once you’re finally inside the members area you can access the the product. You’re taken to an introduction video that shows you how to navigate this area. Then you are shown where to download all the PLR content.
At each download section you’re asked to consider purchasing one of the other products, which are just social media business PLR products. Basically they’re the same thing as the original product, but for Twitter, FaceBook Pinterest, etc…
Some of them include other business types, like SEO, a mobile app business, and so on. Essentially they’re all pretty much the same.
What I Liked
If you were to use the PLR content provided with the product you might gain some insight into how to setup certain aspects of an online business.
For example, if you read the emails provided, you could a sense of how to setup and manage a newsletter for email marketing. This isn’t to say that you should copy the process completely, but you could use it as the basis for your own programs.
Provides a “Roadmap”
This goes along with what I was saying above, about using the product, almost as a ‘case study.’ Building an online business can be very difficult, especially for a beginner that's never done something like it before. A lot of the hardest decisions you’ll make are the ones that involve where and when to do certain things.
For example, it can be difficult to figure out what to include in your first emails, on your homepage or even in your “about me” section. Internet marketing Business in a Box can help you with that. By seeing what the standards in online marketing are, you can better identify what you want to do, or not do, in your own business.
What I didn't Like
With a product like Internet Marketing Business in a Box, there’s not much to like. The whole idea of the product is broken on a fundamental level. If you don't know how to run a business already, it's going to be tough to know what to do with all this stuff in your “box”.
No matter what you do, if you use the product as it’s designed to be used, you’re going to be using copied content. That means you risk losing a lot of things, especially for an online business.
Two Main Problems
1. There’s a good chance that your customers have already seen the content you give them. Maybe it wasn't the exact copy, but PLR content is never very original. That makes you look like lazy and uninteresting.
2. It will be difficult to attract new customers through search. Search engines penalize (by ignoring) your website for “duplicate content”. Which means, your site will not show up in any search results. All the major search engines (but most importantly Google) require websites that show up in their search results to have 100% unique content. You cannot get around this policy, and they’ve dedicated a lot of resources to detecting things like PLR content. PPC is possible, but will require money to fund it, and probably another course to learn it.
Two More Problems
1. It's hard to be a business owner when you don't understand the content you're putting out. How do you respond to emails? How do you respond to comments? Is there a PLR set for every single question you're going to get? Part of running a business and making sales is interacting with people.
2. Topics are limited to what's in your box. Again, if you aren't familiar with the topic, you're limited to what they give you. If you are familiar, you'll see right through the generalized nature of PLR.
The best businesses are the ones that reach out to real people using original content.
Why invest your time and money into another fly by night company when you could join the internet's most trusted online business community? They’ve been around since 2005, and they’re always ahead of the curve. Take a look at how they shaped my transformation from a low-paid English teacher to a full time internet marketer.
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