Product Name: Fan Page Money Method
Product Owner: Michael Cheney
Upsells: $97, $197
What is it?
An approach for making money through Facebook using fan pages and ads.
Fan Page Money Method falls far short of its claims. You don’t actually get all that much for your money, and have to wade through upsells and promotions to other products just to get to the actual technique. Fan Page Money Method ultimately fails to teach much that is useful and the technique that it is promoting really isn’t an effective way to make money to begin with.
Before You Buy
As you might expect, the sales process is filled with upsells. The original sales pitch presents this ‘amazing’ way to make money with Facebook, but the very first upsell suggests that actually following the system is difficult.
Of course, the $97 upsell will apparently fix all of those issues for you and make the process simple and fast. The second upsell is much of the same thing. The language and techniques used to promote these upsells is the same as from the original product. In all likelihood, the site won’t live up to those promises either.
What I Liked
The report for this product was detailed enough to work out what the author was doing and what the method actually involves. I did like the use of screenshots (like the one below) to show exactly what readers are supposed to do.
The other thing I like about the product is the price. $7 is relatively low (as long as you buy any upsells), so people who do buy the product don’t lose too much when the product doesn’t live up to their expectations.
I will also note, that below I trash the idea of building your funnel on Facebook. It DOES have it's merits, namely that you can keep people on Facebook while collecting emails. I prefer to take people to my own domain, but I can see that in some instances, keeping your leads on FB rather than taking them off-site can keep the flow of relevance, and possibly get higher signup rates.
However, this is not a secret. I suppose if you had never done FB ads before, the $7 price is worth the cost of finding a few tidbits of info. However, I there
are were* better products on the market.
*There used to be some legit FB courses, but many have closed since their inception. I'm still looking for that legitimate FB course that I can recommend.
What I Didn’t Like
Fan Page Money Method uses a lot of hype in its landing page along with a lot of very vague language. For example, there is a tendency to make up terms (like Frankenstein Factor) to make the product sound great, without revealing anything about it.
Despite the long landing page, there is very little indication of what the method actually is or even how you earn money online.
This is always something to be concerned about, because legitimate companies tend to be more up-front about what they are offering. After all, why would you hide what your product is about if it was actually good? This is something that irritates me to no end about the internet marketing industry. What other product industry out there do are you forced to buy a mystery product?….ok, maybe movies and books give you a synopsis before you read. Somehow, I still feel it's different when you purchase a product that's supposed to teach you how to make money.
I found the site beyond frustrating to get access to. Even though I paid for the product and was registered on the site, I consistently got the following error. The only remedy was to go all the way back to my digital receipt through JVZoo and choose to access my content that way.
Even then, I was forced to make a new username and password combination every time because the site seemed incapable of actually remembering what I had set up previously. As far as user-experience goes, it was incredibly annoying. Just another sign that this is a fly-by-night product.
Ready for next month's launch Mr. Guru!
If they can’t even get logging into the members area right, it seems doubtful that the method the site is promoting would actually be any good.
In addition to all of the upsells on the site, you also have to deal with promotions for other products along the way. For example, some of the sites promoted include BigStockPhoto, Camtasia, GoToWebinar, GetResponse and Lead Pages.
All of these are paid services, and getting them all set up could get expensive fast. The site doesn’t even mention the free or less expensive alternatives that are out there.
Facebook is huge and there are so many people using it every single day. It makes sense to want to take advantage of this for income, but honestly that is just a dream. Facebook is a for-profit company that likes taking advantage of the large audience at its fingertips.
The members’ area for the product has four main sections:
The first one consists of the report about the method itself, a second PDF and two short videos. The report is what you actually pay for with the product, while the other three are considered to be bonuses.
At first glance, the members’ area for the site looks pretty comprehensive. However, there’s a catch. All of the other three sections are nothing but upsells. They also seem to be where the bulk of the content is. So this means that all you actually get for your money is two PDFs and two videos.
The PDF report is the main part of the product and it is supposed to be teaching the entire system that Fan Page Money Method promoted so heavily. The document is 37 pages long, which includes lots of images, lots of white space and relatively large sized text (so, not a lot of actual content). I will admit that $7 isn't a lot to pay for this, but when you see the steps below, try not to laugh.
It’s broken down into three key steps:
- Finding the money
- Building a Facebook funnel
- Getting the money
Much of the emphasis of Fan Page Money Method is the idea of creating fan pages on Facebook. You then set it up so you have an opt-in tab on your fan page and this becomes a way to grab email addresses.
Basically, Fan Page Money Method focuses on using the fan page feature of Facebook to mimic many elements of a website and then takes advantage of Facebook ads to drive traffic to that fan page. Of course, doing so costs money, but the training largely ignores this point. Um…why not just build a website bro.
There is nothing revolutionary about what Fan Page Money Method is promoting. The approach might seem easier than going through the steps of setting up a website, but it is also less effective than one. Facebook ads let you link people off-site anyway. In fact, they let you display a fan page in people's feed and still link to your main domain. They allow squeeze pages and all kinds of trash that doesn't get by Adwords, so many times, whatever you want to promote is fair game (on your own domain).
The product also doesn’t offer much in the way of training about exactly how you are supposed to make money online. That is probably the subject of yet more upsells.
One negative to consider marketing on Facebook like this is that you are targeting an audience that isn’t actively looking to shop. Most people don’t log onto Facebook with the plan of buying anything and they’re not really in the mindset to make purchases. You're relying on catching people attention, drawing them away to an offer, and getting them to sign up for something they didn't expect to sign up for today.
This means that you are fighting an uphill battle. I'm not saying it doesn't work. It does, and some people make money. But in my experience it's not the money machine that folks make it out to be.
In contrast, when you focus on making money through a website legitimately, you can target people who are looking to buy things. You get much more engagement, higher conversion rates, and actually OWN the content on your site as opposed to using Facebook as the main core to your funnel. They can pull the rug from you or change things up any time they want.
Fan Page Money Method really isn’t worth the time. The little it does teach you could easily learn on your own and the method isn’t that good for making money. It’s just a waste of time and money, particularly as buying ads can get expensive.
Facebook isn’t a good choice as the source of your primary audience in my opinion. Social converts notoriously low, and depending on Facebook for your funnel from day 1 is a mistake.
This is why making your own website is such a valuable tool. With your own site, you target people who are already interested in buying what you are selling. It is a much more viable approach and is much better in the long-term.
Getting your first site started doesn’t have to be difficult, and I continue to offer my support on the training site Wealthy Affiliate. The site offers a wide range of information and opportunities to learn online marketing, as well as much more personalized support and feedback than sites like Fan Page Money Method will ever offer. They also have 2-3 1-hour-long webinars on Facebook marketing that can teach you pretty much the same stuff as what FPMM teaches.
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