Product Name: Instagram Impact
Product Owner: Chalene Johnson
Advertised Price: $99
What is it?
Instagram Impact is a quite comprehensive video course that teaches entrepreneurs and marketers how to use instagram to build, grow and market their business.
Chalene Johnson has done great job with this course. Whether you're familiar with instagram, or totally clueless, you're sure to learn a few new tricks from this course. It's easy to follow, it contains actionable advice, resources and a number of strategies you can follow.
Before You Buy
Instagram Impact is also offered as a bonus to one of Chalene's other products, Marketing Impact Academy. Marketing Impact Academy is a much more expensive course and I don't think you stand to learn as much from it. That course tries to cover the broad topic of marketing in general, while Instagram Impact only covers instagram.
What I Liked
For starters, I was glad to see a course that discusses using instagram to market your business. There are very few courses that discuss instagram, and almost no good ones. Chalene's instagram Impact definitely hit the mark.
Here are a few other things I liked
Chalene offered this course on video, which is always best IMO. Video allows you to understand the material much easier, especially during the screen recordings, where Chalene shows you exactly how she does certain things make a video on her phone and what apps she uses.
In addition to that, the videos are high quality. She's put in the effort to make the audio great, so her voice is clear, and she's made sure that lighting, and all the other little things are perfect.
One of the things I see so often with info-products is the lack of actionable advice. There's thousands, maybe millions, of courses out there that never give the user any real information.
Well, it's just the opposite for instagram impact.
Chalene knows so much about instagram that she can't help but put out actionable tips for you. She's even invested into doing some research on the instagram algorithm, which is above and beyond what most product creators would do.
The big thing here, is not only has she provided actionable advice, but she's done it with a course about instagram, which is a social platform that is notoriously difficult for marketers.
There's no doubt that if you follow the advice she gives you'll have a competitive edge over most other marketers using instagram.
Another great thing about this course is how extensive it is. Chalene covers just about everything you could think of, that you might need for marketing on instagram.
There are five videos total, and each one of them does a deep-dive into the specific topic she wants to cover. The only videos that don't do a deep-dive are the intro-videos she does for each section.
In those, she tries to explain what's about to be taught, and why she does things a certain way. She also explains any alternative methods or tools she uses — where they apply. That is one thing that almost no course does, but it's really helpful to have.
Imagine if you only knew one way to work. What happens if you run into road work, or the city decides to shut down the road for a month. What would you do? Well, I'm sure you know another way to work. But often with courses like this one, you're only taught to use one method, and one set of tools and resources.
Chalene made sure she didn't so that with this course. And thats one thing that makes Instagram Impact valuable.
What I didn't Like
Unfortunately, there are some thing i didn't like about Instagram Impact. The flaws that I found are very important to note, because they all involve support, which is a major part of building a business online.
Support is a major issue for lots of internet marketing training products. For some reason this is the area where many product creators drop the ball. Maybe it's because they think they've covered every possible question, in the course. Or maybe it's because providing support is a very difficult and time consuming task.
Although there are a lot of good things to say about this course, support is not one of them. Once you buy the course and get inside the members area you're completely on your own.
There is a comments section, but it doesn't seem to be monitored by Chalene, or anyone else.
You can see in that image the comment is clearly marked as a question. So Instagram Impact is setup to know the difference between a regular comment and a question. You can also see that it was asked 8 months ago.
So there's a question, that's almost a year old, with no response.
There's really no excuse for that. If you offer training, you must also provide support.
The only other problem with this course is that much of the information Chalene shares is specific to her niche. She doesn't come right out and say that, but I do think it's going to a problem for some.
Chalene is in the health niche. But specifically, she's in the exercise niche. So, she posts video and photos of her exercise routines, and the routines of others. Health and exercise is very different from like, let's say, business or finance.
Typically, niches like hers are a bit easier, when it comes to attracting a following on social media. Surely you can adapt your own strategy as needed, but i felt like you be aware of this before jumping in.
This was a good attempt at teaching a portion of what it takes to run a successful online business, but it doesn’t show the whole picture. Instagram is just one part of a much bigger strategy that you need to understand. To see the big picture, and get a roadmap from start to finish of how to run an online business, I only recommend one website.
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