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Company Name: Inner Circle Riches
Costs: $1997 Elite members Fee, $25k (MOBE), $5k (Empower Network)
What Is It
An internet marketing site that provides you with a premade site and sales funnel so you can promote their product.
Inner City Riches essentially sets you up as an affiliate marketing, without giving you any real training or the chance to take control over your own business. Everything about the site is over hyped, yet the site offers little real indication of what the products you are supposed to be selling contain or whether they are worth the bother.
The site basically promotes five key products. These are all digital info products. The most significant thing is that all of them are directly tied into making money through Inner Circle Riches, ie promoting the same system you just bought. For example, one product is Easy Sketch Pro 2, which allows the creation of animated doodle videos that you can use to promote
Now, cartoon videos are pretty cool and they can help sales (largely because they are different than what’s out there). But, you don’t get to see how the software works or what its limitations are before you buy. There are at least 10 other alternatives doing the same thing out there, all that come with guarantees, trial periods, and that are not associated with “biz ops”.
The explanation for the software isn’t particularly encouraging, because it suggests that you don’t really have that much control over it.
Additionally, you have to buy the software and a separate commercial license to be able to use it to sell anything. Most of the sales pitch glosses over this fact, even though the software is being sold with the emphasis on making money online.
All of the products that the site offers are focused on internet marketing to some degree or another – and they all come with elaborate sales pitches and claims. This is a really common pattern in internet marketing, and companies rarely ever live up to the claims. If you don't want to get into the biz op scene, Inner Circle Riches isn't for you.
The worst part about it is that you really have no idea how well the products work, or if they work at all. In fact, some of the products they promote are downright scammy in nature or are misleading.
For example, one of the products is The YouTube Tsunami. The product is a piece of software that finds YouTube videos without links and sends them messages to get your links in them.
This is a HORRIBLE technique to promote your website and I completely ignore messages like this when I get them. Basically, you are spamming random YouTube video owners and trying to get links in videos that aren’t even related to what you are selling. Your YT account might get banned as a result!
Another product is Pay Per Click Tsunami, which I have reviewed in the past (although they raised their price). The product is PPC training, and it isn’t as comprehensive as they claim. There is also a CPA Tsunami in the products page. I haven’t reviewed that one myself, but I suspect it is similar in quality to the PPC one.
Oddly enough, the final product in the site’s list is ‘elite’ membership to the site. Even though it is classified as a product on the site, the elite membership is really just signing up for an upgraded version of the opportunity.
The idea of making money online is very appealing. It offers a change to get away from a frustrating job and to have control over your own money making. Yet, there are so many scammers out there too.
I’ve reviewed many different companies over the years, and Inner Circle Riches has a number concerning approaches. One of the biggest problems for me is the manipulation and the hype.
The company has its sales funnel very well refined and it is good at sounding like a great opportunity even though most of the time they don’t tell you much about what you are actually paying for.
For example, the sales video for the opportunity goes on and on about how much you can earn, long before it gives any indication of how you the system works. None of this information is written down and the video can’t be fast forwarded. So, you have to listen to all of their over-the-top promotion, before you even find out whether it’s worth the bother.
Some of the information is also misleading. For example, he talks about a specific type of sales funnel and implies that this is the only way to get customers. The approach he promotes is a common one, involving a squeeze page and a free opt-in offer.
The approach can work sometimes, but it isn’t as good as Paul implies, and it certainly isn’t the only way of going about it.
Likewise, the site has all of the usual images of the amazing lifestyle you might be able to have – which is another manipulative marketing tactic.
Signing up for the basic opportunity with the site is $49. It’s a bit of an odd system, because you have to pay for the product and then send an email to actually unlock it. This is very unusual, but there’s a reason for it, which I'll discuss below.
The email address is the same one that the company uses to send advertising emails from, so you probably do get the information you need.
There is actually a reason for this and it’s a bit of a strange one.
Let me explain:
In essence, Inner Circle Riches is promoting affiliate marketing. You are promoting the products that are listed on the website and these are actually products from different companies. You then earn a commission from promoting them. So far, this is pretty normal and affiliate marketing itself can be a good way of earning money.
The interesting part is that the owner of the site, Paul Lynch, is actually an affiliate of the products that he is promoting. For example, if you go through the steps to buy Inner Circle Riches, it actually takes you to the sales page for a system called MTTB, via an affiliate link.
Not surprisingly, $49 is actually how much MTTB costs to get started. But actually, that's just a ‘cheap tripwire”, and the full cost of MOBE and MTTB is over $25,000!!!! So, Paul Lynch doesn’t actually have products of his own. Instead, he makes money by getting people to promote products that he is affiliated with.
Overall, the approach seems redundant. If you want to promote MTTB, be an affiliate with that company. If you want to promote Easy Sketch Pro 2, affiliate with that. Inner Circle Riches would only be worth it if it offered you something that dramatically increased your success rate as an affiliate or your profit.
Well, according to the sales video, you don’t need your own website, sales video (which makes the cartoon video thing redundant) or sales funnel. That’s not really true. Instead, you still have them, it’s just that they are made for you.
This might sound like a shortcut, but there’s a pretty major catch. When companies build your site for you, you have no control over it. When something goes down – who's going to fix it? If you want to try something new, how are you going to make those changes.
In this case, pretty much everything is done for you. So, the company has emails to send to people who subscribe to your site, it automatically integrates the products into your sales funnel and even sends you the traffic. I know that some of you love ‘done for you systems', but I'm not a fan.
The end result is a site that is identical to everyone else who signs up. To make money, you have to rely on the sales pitches of Inner Circle Riches and hope that somehow people choose to buy off your specific site, instead of the other identical ones out there. Instead of choosing a niche and finding your way, instead you are all battling for the same basic keywords and ranking places in Google.
The commission scheme for this product is pretty simple, because despite first appearances it isn’t actually a MLM. Basically, you earn commissions for the sales you make. The site suggests that you get 70% commission on the price that you sell the products for, but it isn’t entirely clear what that means.
For example, if the product was $97 and you sold it for $107, your commission could be 70% of $107 or 70% of the $10 difference.
Additionally, you make 50% commission on the back end offers from a sales funnel. One of these is signing up for the company, one is (probably) purchasing elite membership, but it isn’t clear what the others are.
The company does refer to a downline. Typically this is an MLM term that refers to people you recruit into the company. That’s not the case here. Instead, downline refers to customers who buy something from you.
As far as I can tell, they are called your downline because if they ever buy anything in the future, you get the commission automatically. Really, it’s nothing more than misleading labelling and it’s also kind of a moot point. Inner Circle riches isn’t promoting a lot of products and they can all be found elsewhere.
Inner Circle Riches is filled with hype and promise, but there is no substance behind it. You sign up as an affiliate of an affiliate, and I'm just not into it. Am I being too critical of a system I haven't tried? Perhaps, but I've also reviewed Empower Network, one of the hottest scams (currently dying a slow death) of 2012. If a company is promoting two products that I dislike, I'm pretty sure I can honestly say I dislike this one too.