Product Name: Inbox Inner Circle
Product Owner: Anthony Morrison
Advertised Price: $67
Price Paid: $7
Upsells: $147, $97, $49, $67
What Is It?
A series of training videos about setting up an email marketing campaign.
With Inbox Inner circle, Anthony Morrison has continued his legacy of creating low quality products aimed at gleaning you for as much money possible, while delivering as little value as he can get away with.
Before You Buy
The product is offered for $67, but if you click away enough times you can access it for just $7. That’s a pretty steep discount, and indication that Morrison really, really wants to get you to sign up.
The reason he desperately wants you to get inside is that he has a meat grinder of upsells he wants to drag you through (which continues even after you are inside the members area). Here’s a list of what else he wants you to buy:
- automation arbitrage software suite: $147
- VIP Traffic Black Book + 90 day autoresponder: $97
- IncomeEDU Elite membership: $49/month
- Email 10x Instant Access: $67
- Coaching Program: $?????
After purchasing, one of the videos even says, “Thanks for purchasing Traffic with Anthony”. This is the first sign that these products are not unique to Inbox Inner Circle. They are actually just recycled videos from previous products, in this case, the most obvious one is Traffic with Anthony.
While we’re on the topic, here are my reviews of other Morrison products, all of which got pretty poor reviews. There is one more which I will discuss below because it has to do with something you find in the members area of Inbox Inner Circle.
If you got to the members area with your wallet in tact, here’s what you can expect as part of the main training.
- List Building: 3 videos, 35 minutes
- List Explosion: 4 videos, 18 minutes (includes 13 minute sales pitch for $29-$49/month)
- Sending Strategies: 3 videos, 30 minutes
- Opens X3: 3 videos, 23 minutes
- Clicks X3: 2 videos ? minutes
- Analytics: 1 video, 20 minutes
At a first glance, this looks like a pretty hefty course, especially for just $7. But keep reading to find out the dirty little secret(s) that you only find out once you are inside.
What I Liked
There are not-so-bad videos inside the course. It’s pretty sad when a positive part of a program is that you actually get something, but that is the state of the internet marketing industry. In the grand scheme of things, I got pretty much what I paid for.
This email marketing training course however, is NOT worth $67
Morrison does deliver some email swipes (prewritten emails). Though I dislike his marketing style and do not recommend his products, I’m sure he makes a killing doing email marketing. I wonder if these are his actual emails, or something he downloaded somewhere else and is just passing on to us.
The titles and content were pretty scammy though. For example, here’s one from the file:
You were selected to have this program
that we’ve seen help people earn up to
Please confirm your account now <— LINK
That sounds like a load of BS to me. It’s almost as bad as those fake emails saying, “Your commissions are read!” then try to sell you a scammy make-money-online product.
The last thing I liked was that setting up a squeeze page was pretty easy using something called LeadGenBuilder. I just followed his instructions, and had a subdomain with a squeeze page on it done in just a few minutes. I hadn’t integrated my autoresponder yet and I didn’t really like the look, but still, that was pretty quick.
What I Didn’t Like
Yup, you are going to be spending out the wazoo with Inbox Inner Circle. First, you need hosting for website where your opt-in form will be. Morrison doesn’t recommend any cheap hosting though, he recommends Cool Handle, one of the most expensive hosting packages out there. It’s also well known for hosting scams.
You are also going to need to pay for Solo Ads, which is one of the cornerstone of what he’s trying to teach. With solo ads you can send emails to lists that other people build for a fee.
Nope, we’re not done yet! Morrison also tries to sell us a subscription to WebFire, which will cost us $29-$49/month for traffic. They also require you pay for an entire year up front, so that’s $350 you can expect to spend to implement the email marketing methods outlined in Inbox Inner Circle.
But wait, there’s more! The biggest joke is that Morrison tries to sell us a membership to EmailEDU, some kind of membership website for a $1 trial and $49/month. The catch is, it’s not called EmailEDU. It’s actually IncomeEDU, a product he created several years ago! He was even too lazy to change the links on his sales page and it still says “Income EDU Elite Membership – Get Started Today Only For Just $1”.
Side Note: He promises 500 subscribers to you. But to get those subscribers, you have to choose GVO as your autoresponder, and it must be a new account. So regardless of what your AR is right now, you need a new one to take advantage of this “Free” offer. BTW, you’ll have to pay a monthly fee ($10) for this service.
Sloppy Work, Rehashed Content
If you paid for either Automation Arbitrage or Email 10x in the upsell sequence, you wasted your money. They are available for free in the members area to everyone. Bummer dude!
EmailEDU is actually IncomeEDU. He didn’t even change the branding on it. What a jerk move.
Also, over 60% of the videos inside the members area are actually recordings of classroom sessions he did some years back. I don’t know when they were created, but Morrison looks quite different. We don’t even get to see the full sessions, and they’ve been chopped up into sections.
Actually, Morrison was deceptive enough to copy/paste the same thumbnail across all videos of his “new look” so the course looks comprehensive at first glance, but once you dig in, it’s clear that this was a copy/paste effort from stuff he had laying around his hard drive. Some videos are not even presented by him, and two of the tabs contain the same content even though they are labeled differently. This tactic reminds me of George Brown's Google Sniper 3.0 which basically rehashed version 1.0 and 2.0 with a few updated videos.
General, Non-Actionable Advice
From the videos I watched, it was clear Inbox Inner Circle is a course targeted to people that are interested in learning how email marketing works, but do not plan to take action on it. There was very little step-by-step information and over-the-shoulder training. Most of the videos were Morrison on a white board drawing pictures and talking concepts.
There was some good info, like when I set up my squeeze page, but that missing puzzle piece that were were shown in the sales video? There are a bunch of them here. Honestly, I didn’t really understand what the overarching plan was here. Yeah, we have to set up an email list, but marketing what?
Morrison goes to the same old standbys, stuff that anyone who’s read a few blog posts about email marketing can repeat by heart.
- Get good open rates
- Be engaging
- Deliver value
- Keep it relevant
- Make sure your niche is viable
- Promote offers from Clickbank
One other gripe I want to mention is that there were issues with the video. It was unbelievably slow at times, and almost unwatchable. I have a high speed internet connection, close down all other windows, and still had to make lunch while loading just ONE of his videos so I could watch it all the way through. One video just refused to load, which is why there was a ?? for video length listed above.
Even More Money?
Your personal email coach and done for you campaign is part of a coaching program upsell that has been making the rounds in the internet marketing scam-o-sphere lately. They ask “how serious are you”, and “how much money can you spend”, then you submit your phone number.
Imagine that, a company asking you how much money you have, then marketing a product that costs exactly that! It’s genius (in an evil kind of way).
No Support For Inbox Inner Circle?
There's a large button on top of the members area that says “Get Support Here”. Well, it's just an email address. So I sent an email three days ago asking a question about billing, and so far, no one has responded. Unsurprising I guess, but part for the course with this schmoe.
Morrison clearly spent more time on the marketing of this product than the actual creation of it, and so his legacy lives on.
Tired of gurus that come out with a new product every year? Buying one thing, then 5 minutes later being asked to purchase 5 more things to “supercharge” your campaigns? Yeah, me too.
The spam-free, non-guru zone I recommend for newbies that want to build an online business is called Wealthy Affiliate. I’ve been a member for almost 5 years now and can personally help you with your online marketing campaigns.
What do you think of product creators that recycle old products and give them a new name? Is this a smart business move deceptive marketing?