Product Name: IMPho Review
Product Owner: Allen Payne
Advertised Price: $37, ($27 with discount)
What Is It?
An internet marketing forum and training center.
An active community of helpful internet marketers and training modules, but watch out for some of the advice you get.
Before You Buy:
I had heard of this place before, but it never really struck my interest enough to write a review. After reading some really good reviews from other marketers I respect, and being contact by their owner to write a review, I decided to give it a shot.
There was a lot to go through, so gathering information took longer than usual, and this review will probably be longer than others.
There is a free starter membership which is awesome. There is also a discount offered upon signup which brings the price down to a manageable $27 per month.
The website basically has two parts to focus on: The form, and the training center. As a starter member you get access to a 20 week internet marketing training course that's drip fed over time. There's also access to an affiliate marketing training course. Premium members get access to hundreds of other training modules. I have not checked them ALL obviously, but the ones I did look at were pretty good.
What I Liked:
Freemium is becoming the new norm, and especially with internet marketing products, it's important that new members are able to see what value can be had from a product or service. While some folks jump into hyped products, others are very wary, and shy away from even legitimate programs simply because they're unfamiliar with the industry.
Probably the main thing I liked about IMPho is that there was a very active forum. I have only seen an active forum on one other site, and I have seen a well-indented forum (but inactive) on a few others like Chris Farell Membership and Internet Income University. The members seemed welcoming, chatty, and knowledgeable.
I was very surprised at the range and number of training modules. I did not view them all, but the ones I did look at seemed up to date, free of spelling errors, and relatively easy to follow. In other words, there's good training to be had here.
Also, I signed up yesterday for a free account and have not been annoyed by upsell emails (yet). It's shocking that in addition to this, the signup page was not hyped, oversold, or excessively lengthy. There was no stupid video promising me money and making me sit through three hours of cheerleading just to figure out how much money it was going to cost. Major plus here.
What I Didn't Like:
First off, there's a downsell for 28% after you decline to sign up for the $37 per month membership fee. That means the forum is available for only $27 per month. I'm a believer that a price is a price, don't make it into a marketing scheme.
If you give it to the ‘action takers' for $37 and the ‘cheapskates' for $27, it's not good for morale. I'm sure if you signed up for the original price but emailed the owner and just asked for the discount you could probably get that price locked in. I don't see the point of advertising a higher price.
Though the training that I saw was good, it was very text based. Obviously, if you are looking to build a real business on the internet you should have an attention span of more than 5 minutes and be able to read dry-text, but the fact is that videos are more entertaining, have been proven to help you retain more information, and I just personally like them better. There were some videos, but they were few and far between.
I also noticed that while the forum was active, it was limited to a few star members. Just by browsing around for a day or so I already started to recognize who the main players were. It also seemed that most of the ‘helping' and ‘problem solving' was done by the owner.
It's awesome that he's so involved, and great that the questions get answered, but it would be better to have more active people, and more professional opinions. I wonder what would happen to the community if the owner went on vacation or wasn't available for a period of time.
My main issue with IMPho was WHAT they taught. I saw a lot of training on things like PLR (Private Label Rights), JV (Joint Ventures) products, WSO (Warrior Special Offers), link building, and squeeze pages. If you don't know what these are, they're basically low quality ‘make money online' offers that are very often associated with internet marketing.
For a new person entering the industry, it can be hard to figure out which products to promote, which services are trustworthy, and which methods of building your business are ethical. Some people LIVE by these methods, but I and more than a few others disagree with them. They are a bit outdated, and definitely have little to offer for your website visitors/customers.
It's not to say that by joining IMPho that you MUST promote or get involved with these things, but the fact that they are still being taught and discussed makes me think that not everything here should be learned or taught. But like I said, some old-school marketers still love this kind of stuff, so they would likely tell you I'm wrong.
In a nutshell, for the advertised price of $37 per month, I think there was a decent amount of value to be had. I think the discounted price of $27 per month is appropriate for the amount and type of training you get here.
There's a lot to be gained from a supportive community, especially when you're starting out. You get this with IMPho.
At the same time there are some marketing methods and strategies I disagree with, and coupled with a plain scattered layout, I don't think this is the best place to ‘get started'.
If you are looking for a newbie-friendly community, with MORE support, MORE training, and MORE value, then I would suggest you check out my #1 rated product on One More Cup of Coffee.
Who Is This Product For:
This is a good product for a more advanced marketer that's looking for the support of community to advance his/her own marketing methods and strategies. It's also good for someone that likes driving traffic to ‘squeeze pages' rather than ‘authority sites' and prefers to focus on ‘building a list' rather than maintaining a niche website.
It's easy to draw comparisons between IMPho and the Online Business Community that I'm an active member of. That membership is $47 per month or $359 per year ($29 per month). If your particular financial situation doesn't allow you to pay the 1 year fee in order to lock in that discounted price AND you also cannot afford the standard monthly fee, the $27 per month price tag for IMPho is a good option.
Over the years my #1 rated training remains the same. It's the same training I used to get started in online business and it's the training I always recommend for newbies. I wouldn't have made it through the challenging times without the support of such an awesome place, and I'm active, contributing member today.
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