This is an old post. Please visit my updated post on selling digital products for updated, better quality info on this topic!
Packing all that high quality information from your giant brain into a digital information product can be a great way to start making money on the internet. In fact, I've been told several times from more experienced affiliate marketers that the ‘real money' is to be made from product creation.
For an entrepreneur with experience in any industry, the first step will be actually creating the content for your product. This should be the easy part, although getting it all down into an easily digestible, user-friendly form may prove to be challenging for the more ‘scatter-brained' of us.
You'll need to choose a format for delivery; video series, ebooks, PDFs, or exclusive online communities are some popular formats I've seen before.
You'll also need to learn how to sell your digital information products online, which is going to be a separate skill on its own.
Choosing a place to sell you products
There are plenty of places online to sell digital information products, including on your own site. A huge variety of options are offered. Some places offer to host your product and take care of payments through their checkout system, while others require that you host the products on your own server, and they simply provide a ‘shopping cart system' for your site.
Here are some things you need to consider before choosing a platform
1. Prices. There are a wide variety of prices. Some places do a one time fee, others are recurring. Some charge by the amount of data you need to store, others by the number of products.
2. Hosting. Will the products be hosted on your server or theirs?
3. Delivery options. What are the details of the checkout process? What is the custome experience and user-friendliness of their site like?
4. Security. Consider both YOU and YOUR CUSTOMER.
5. Integration with affiliate networks. Are you going to want to allow affiliates to promote your products or is this a ‘one man show'?
6. Payment Options. Do you want to accept Paypal? Credit Cards? Both? Something else? Check to see what payment options they support.
7. Terms of Service. Are there any requirements or restrictions with regards to content, refunds, or other legalities?
So picking a platform is going to take a bit of research, and depend on your individual situation. I can't say I have tried or recommend any of these, but here's a great resource to start. It's a nice list of quite a few options to sell your digital information product, with specific features highlighted to help you make your decision.
That being said, two of the most popular ones from the list are E-Junkie and Clickbank. I have lots of experience with Clickbank, and though I've not deal with E-Junkie personally, I've heard quite a bit about it.
I think both could be a good option to dig deeper into. I know with that huge list it can be overwhelming if you're starting from ground zero here.
If I had to choose one, I'd choose Clickbank.
It's probably the largest, most trusted, and efficient digital information product delivery system out there, plus, you've got access to a huge number of affiliates.
If you want to make some serious money from this product, getting others to promote it for you is going to HAVE to be part of the plan, and Clickbank gives you access to tens of thousands of professional affiliate marketers, all drooling over commissions. If you have a product that converts well with a low refund rate, you get a high rating on their network, and the marketers will come running.
The other thing I like is that Clickbank has very high quality standards, and are constantly improving to protect the CUSTOMER, and improve customer experience. While it may seem like you should be more worried about yourself at this point, but this is not 100% true.
To build a successful online business, you need to be thinking about customer experience from Day 1, and Clickbank can provide that.
*I am not affiliated with the Clickbank brand in any way other than to promote individual products. I receive any kind of compensation for this post, or any links on this here. I just like them because I use them for my personal online business.
Here's the link to Clickbank.
Also, you might want to consider Ebay. Although it's not specifically for selling digital information products online, I've seen that some people do it that way, and at the very least, it could provide you with some exposure to other areas of the market!
So I hope your promotions go well. If you read this post and start selling, let us know how it goes! Please, no links to your actual product, but you're welcome to share your experiences with a particular network, or what went wrong/right during the process of promoting your own product! Much of my blog is about being an affiliate, so we'd love to hear stories from the other side of the table.
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