Product Name: How to Make it in Internet Marketing
Product Owner: Russell Shor and Saul Maraney
Advertised Price: $5.55
What is it?
How to Make it in Internet Marketing is an informational PDF report that discusses the mindset that someone needs, to build a successful online business. It's a simple 20 page report that's full of really generic advice.
It's a short eBook that recommends creating junky products as fast as possible to sell on The Warrior Forum for fast cash. It won't teach you how to build a legitimate online business. It won't teach you much at all. It's a quantity over quality approach. And that's a dangerous strategy.
Before You Buy
This product is a WSO (Warrior Special Offer). It's a relatively new product and it's not a full course on how to build a legitimate online business. It's a short report which includes the creator's back story as well as some simple business tips.
If you are looking for an in-depth course on internet marketing I'm afraid this product isn't for you. It barely scratches the surface of online business. The most important steps to creating an online business are not discussed in this report.
There's one upsell and four free bonuses.
Up-sell: The Shor Blueprint – $9
In this report, Russell Shor claims to reveal his entire internet marketing blueprint. It's another report that includes a simple internet marketing strategy that is relatively easy to duplicate and can be turned into a quick source of cash. “Quick cash” seems to be a recurring theme with these guys.
Besides the upsells you see after your purchase, there are a few bonuses when you finally access the product. There's four of them all together and each one requires an email address and name.
These, of course, are products created by other marketers. Russell just happens to be promoting them for additional income. They have nothing to do with his product.
What I Liked
The main product is a really simple eBook that doesn't contain much useful information. But at the same time, it can help beginners realize that some internet marketing strategies are not that complicated.
Most beginners believe that making money online is incredibly difficult and complicated. But actually it's not rocket science, and simple strategies can be quite effective. I think Russell does a good job of dispelling those myths in his ebook.
What I Didn't Like
I didn't like all the hype surrounding this product. There's really not much to it, but they promoted it as if it was going to be something totally new revolutionary in the internet marketing world. It's not.
In fact, it's quite simple and almost identical to the hundreds of other products I've seen. I read through the product and I was waiting for the gold – “life saving” – advice they kept talking about but I never saw it.
Most of the Report is About the Creator's Back stories
The reality is that 10 pages of the report are dedicated to the back stories of the creators. That might not seem like much, but the report has only 20 pages in total. Therefore literally half the book is about the creator's stories.
The PDF reads more like a biography than an educational product. sometimes it is good to mix-in some of your personal story. But the majority of a product like this should be made up of actual advice.
The Tips are Vague and Simplistic
These are the same tips that can be found literally anywhere. There's no blueprint. It's just re-hashed basic business advice that everyone has been echoing for the past 10 years. For example, the book suggests that people should create a website, be nice to clients, sign-up for a coaching program, and to try not to re-invent the wheel (to name a few of the “earth shattering tips”).
Granted, this isn't horrible advice, but it's nothing out of the ordinary and there are thousands of articles and free material on the internet that explain these concepts in much more detail. BTW, if you want the blueprint, check out my Beginner Niche Marketer's Guide (free).
Their Entire Business is based on publishing WSOs
A WSO is a product that is advertised in the Buy and Sell section of The Warrior Forum, which is one of the largest internet marketing forums on the internet. The forum is a decent place to learn about internet marketing but it's also full of beginners and scam artists — and they all market give testimonials each others product's.
Don't get me wrong, there are a few decent products mixed in with all the junk. But they can be difficult to find.
The report recommends creating a product and publishing it within The Warrior Forum's online marketplace. Which means, your product is going to be in a large pool of low quality products that many people associate with spam and scams.
There's an affiliate service called Warrior Plus which can be used to find marketers who are willing to promote your product in exchange for a commission. This is okay in theory, but it's also why you see so many “Warriors” promoting each others products. It's not because they believe in it. It's because they are getting a commission to do so.
The idea is to create a WSO and then collect an army of affiliates to promote the product. Then it's just a matter of maintaining the system, and collecting cash. It's a simple technique and there's some potential, but it's not a legitimate business.
The downside to these kinds of strategies is that they are designed for the short term. There's no long-term plan. It's all for quick cash; quick unstable cash. Then, when one product crashes and burns, it's time to start working on the next product, and repeat the process. It's not sustainable.
This wasn’t a bad attempt at teaching a portion of what it takes to run a successful online business, but it doesn’t show the whole picture. To see the big picture, and get a roadmap from start to finish of how to run an online business, I only recommend one website. Remember that long-term plan I mentioned above? That's where to get it.