One of the first steps in starting out a new blog is what topic you are going to write about. Although it is entirely possible to start a blog with no topic at all in mind, and just write whatever you feel like, it isn’t the most effective option, and over time this might undermine your goals for the blog. There are a few simple things to consider when looking at the topic of your blog that can help you to make the decision.
What’s the purpose of your blog?
Not every blog has the same purpose. For some people, the only reason that they write a blog is to have someone to talk to. My own blog is mostly run like this, and I don’t make any money off it. In this type of blog, there is often no underlying topic, because there doesn’t need to be. The blogger doesn’t particularly care about how big their audience is, or the amount of traffic that visits the website. Instead, the topic of blog posts changes on a daily basis depending on what the author is interested in at the time.
If you are trying to make money off people or generate significant traffic to your blog, choosing a topic is much more important.
One example of this is affiliate marketing, where the blog author is attempting to promote specific products. If this is the purpose of your blog, then you need to make sure your topic is related to what you are trying to market. For example, it isn’t much use writing a blog about current events, and trying to sell products related to earning money online. If you do this, you simply won’t attract the right audience.
Many people do not try to make money off their blogs initially, but instead focus on building an audience. If you are trying to have high traffic through your website, you need to focus on a topic that people are interested in. Some people choose something that is mainstream and controversial, such as politics, while other people choose a niche market.
A niche market is a smaller group of people interested in a specific thing. The advantage of a niche topic is that there tend to be less people writing about it. Ultimately though, there are lots of examples of blogs, and advice for blogs, available online, and the decision is yours to make.
Follow your passion
At the end of the day, a successful blog has high quality posts on a regular basis. You simply cannot get away with posting one paragraph once a week. Because of this, it is critical to choose a topic that interests you and one that has a lot to write about. For example, I have considered shifting my blog to focus on science or current events, because I am interested in both of these areas.
If you pick something you hate as a topic, your blog posts will not be as dynamic, and you will start to push off posting on the blog. Over time, both the quality and quantity of your blog posts will decrease, which can ultimately result in the death of the blog.