This is an old post. I like this one better.
Today I want to talk about a subject that's important to me, and that is the subject of what it is that an internet marketer does.
The fact is that ‘internet marketing' is an umbrella term used by many people to describe their job. Unfortunately, many of these people are scammers.
But I also describe myself as an internet marketer. I try to be as honest as possible, as transparent as possible, and actually create a business that does GOOD for the readers of my website.
The problem is then, that many of these scammers are flying the same flag.
They use slogans like “free yourself from your job”, or “change your life today”. They also chant the same mantra about providing value to customers, optimizing for search engines, and perfecting your craft to increase traffic, CTR (click through rate), and eventually ROI (return on investment).
Simply said, they are trying to make more money.
But what makes my job different from theirs?
Apparently, according to some, not much.
The Salty Droid, a kind of blog/website that exposes online scams. It's hard to NOT appreciate what he's doing, shedding light on a very scam-heavy industry, focusing on particular people, rather than products (as I have done). Very often these people can make several scam products a year.
This is a post that is bluntly called You Can't Make Money Online Though he's being very tongue in cheek, and I think he's just doing it to server as a counter-weight for all those ‘you CAN make money online' products out there, the video below from The Verge takes it a bit further, and paints all internet marketers in a negative light.
For anyone who actually reads that article and watches the video (and wants to learn how to make money online), it's very unnerving to think that this is what you would be doing. You'll most likely NOT want to join my email course, and most definitely will not trust me when I tell you that you can learn to make money online by joining Wealthy Affiliate.
But remember that the internet is full of people with opinions, and through The Verge and the Salty Droid have done a very professional and thorough job of expressing their opinions, it's still just that.
And on top of that, it's incomplete.
What I, and more than a few other internet marketers are upset about, is being lumped into the same category as these ‘gurus' who are fleecing people for hundreds, if not thousands of dollars. There are many differences between THOSE types of internet marketers, and the type of internet marketing that I do.
In fact, here is a response video where a legitimate internet marketer calls into their radio show, defending his work and the people in his industry.
Internet Marketers VS Internet Scammers
But I'm losing focus here.
What I Do, What You Will Learn to Do
If you join my course, if you join Wealthy Affiliate, if you learn what we want to teach you, here are some things you should know. Hopefully it will clarify how what “good internet marketers” do is different from what “bad internet marketers” do.
What You Will Do
- Promote real products/services that you love
- Build a website
- Write articles
- Use social media like Facebook and Twitter
- Provide value to your visitors/customers
- Be in control of your business
What You Won't Do
- Sell other ‘make money online' products
- Promote something you don't like or understand
- Lie about anything
- Have a ‘guru' feed you products to promote
- Copy or redistribute old material
You can see that it's pretty simple what we do as honest internet marketers.
1) We find products and services we love
2) We build a website
3) We use writing, social media, video marketing, and occasionally paid advertisements to get traffic to our website
4) We provide valuable information to people that read our website
5) If visitors like the product and buy after clicking on the links on our site, then we make money
Internet marketing scams work like this:
1) Create a product about how to make money online using old or new information
2) Promote the product and try to get email addresses
3) Convince reader/viewer to buy
4) Include a series of upsells and downsells at different price points to see what they will buy
5) Use email address for future promotions
6) Sell/trade email address to/with other marketers
7) Rinse, Repeat
So although both “schools” leverage the internet to market products, ie market on the internet AKA internet marketing, the goals we want to achieve and the methods by which we achieve them are different. I can see where the confusion comes in, but it's important to know the difference.
What do you think? I know this is a pretty hot topic where opinions lash and tempers flare, so keep it clean, but I'd like to know your opinion in the comment box below.