One of the key aspects of just about any website is writing content. Whether you are writing your own personal blog, blogging for profit or running an affiliate marketing site. Writing regular content is absolutely essential for getting good rankings on search engines, or even just getting your site noticed in the first place. It’s pretty easy writing content for a new site, but as your site develops, it can often be challenging to get and stay in the groove of content writing, particularly as it can get tedious over time.
The ‘honeymoon’ period
I find that when I first start a new project or blog, that it is very easy to write content. In fact, I often end up writing content faster I need it, resulting in either a lot of posting or a backlog of posts for days when I don’t write so much. I have talked to a lot of other bloggers who experience the same thing. The problem is, the newness of an idea or blog only lasts so long, and over time, writing content becomes less interesting and can easily become a tiresome task that you want to put off wherever possible.
Getting into the groove
One of the most important things to remember about content writing is that you should treat it like a job. Even if you are writing a blog solely for your personal interests, if you do not post content on a regular or semi-regular basis, people will stop being interested in your writing, and you will lose traffic.
I find one of the most effective ways of writing content regularly is to set realistic expectations for myself. This depends a little on what you are trying to do with your content and site. For example, is three posts a week reasonable for your site and for you? Some sites only do two or three posts each week, while others may do that many every day. Personally, I think more than one a day is overkill, unless you are in the early stages of setting up your site, but it is ultimately your decision.
For me, I know that I write content for this blog three days a week, and I know roughly what those days are. For my own site, I know that I want somewhere between three and five posts a week. I don’t have specific days for these, and I may sit down and write them all at once and just post them on different days. I find this lets me link them together better, which may or may not be desirable to other people.
Don’t give up on content
It’s very easy to get frustrated with writing content and want a break, either short term or long term. As a general rule, any long gap in content can have negative impacts on your traffic, even if you do inform your readers about what is going on. One way around this is to schedule guest bloggers to post on your blog, or to hire someone to do posts for a few weeks. For example, I have seen some blogs host a guest series for a few weeks while the blog owner goes on holiday or simply takes a break.