We had another awesome Get Bizy Hangout, and talked about the basics of how to get your website set up, why you even need a website, some major benefits of having one (and even having a good one), some types of websites you can utilize as a small business owner or online entrepreneur, and some very basics things about what you need to do to get people on your site and start making sales.
There's obviously a lot more that needs to happen down the road, but you have to start somewhere. Look out in the future for a live website construction so you can see how a site is built in less than 10 minutes!
Show Prep Notes Episode 6 – Website Creation Basics
On this weeks show we are going to discuss the basics for getting a website set up.
1. Why it’s important to have a website
2. Strategies to consider when setting one up
3. Show you how you to do it
4. Other things to keep in mind
Nate….What percentage of small businesses have their own website? What do you think are some of the reasons for not having one?
Why have a website?
Having a website versus business pages
Limitations on design, control, function, design
Maximum exposure, rank, traffic
YOU control interaction with customers
Same with free website platforms
Type of website
Purpose of website
Responsive/ Mobile App
Google local listings + Citations
Niche, e commerce site, personal blog, your brick and mortar business
Nate’s specialty is niche websites
differences? between blogs/websites
Blogging is for driving traffic to the website
Small businesses have a hard time blogging
Do you need a blog? Community! Updating! Exposure! Free advertising.
Bloggers have a hard time getting content exposure
The can of worms called social media
- Nate is experimenting with e commerce, but no real experience
Talk about Jim’s Niche, Nates brew blog
how a brick and mortar business can benefit from online presence
How to choose a domain name
Where to buy it, and what are all those extras?
brand vs emd
other details like hyphens, numbers, spelling
CMS, or platform
Design. Self or hired?
wordpress – popular
joomla – easy for end user (creating client websites)
dreamweaver – still popular
What is it, where to get it, how to set it up
Navigation & Visitor Actions
What’s your funnel
purchase? Phone #? Submit email? Leave a comment? Share? Sign up to newsletter? Membership? What action do you want them to take after landing on your site.
Phone number and address essential for local businesses
Badges, like boxes, follow me type stuff. Fun, but is it necessary
SEO, keywords, do you need them?
Pillar pages vs weekly posts
social media strategy
Pick 1 or 2 networks, ignore the rest
Facebook, pinterest, G+ Twitter, Gentlemint?