This week we've got a super interesting episode of Get Bizy w/ Nate & Jim. Simplicity Pays simply means that less is more. By getting some perspective, and removing things that you don't really need in your life and business, you can focus on what counts. In this Hangout On Air we talk about some personal and business related stories around the theme of simplification.
Prioritize your life, and you will will be happier. Prioritize your business and you will make more money. Who wouldn't want these things? I hope you enjoy these stories and tips.
Get Bizy Episode 07: Simplicity Pays
Welcome to Get Bizy with Nate and Jim. I’m Jim (And I’m Nate) and we’re here to help you take your business to the next level. Each week we’ll give you our take on things you can do to grow your business.
On this weeks show we are going to talk about practical things you can do to incorporate simplicity into your life and business. Ever been in what I call the automated service call from hell? You just want to find out why the phone company added a $3 service charge and 35 minutes later you still don’t have an answer but you’ve been assured at least 15 times that “your business is very important to us”
Not fun!!! That’s not the experience you want for your clients.
Why is it important to simplify your life/ business?
Better Quality of Life
Easier to focus on what’s important
75% of consumers more likely to recommend a brand due to its simpler experiences and simplified communication
What does simplifying your life mean?
not to live without possessions or to live in frugality,
but to slow down and live a more balanced, deliberate, and thoughtful life.
and a healthier life as well.
What about Simplifying your business?
It means making it easier for clients and potential clients to do business with you.
The more complexities you have in your business model the harder it is for clients to do business with you. It’s more difficult to manage and also more likely that your brand will get negative reviews in social media and review sites like Yelp.
In today’s over-automated society the business that engages with simple humanity is a breath of fresh air and has a competitive advantage over big box companies.
Ways to simplify your personal life:
Take time to disconnect – (Plan it into your week) Read, meditate, hike, play with your kids, talk to the neighbors, go for a coffee. What do you do? Less social media Nate
Remove toxic people from your life – Not always possible if they are family or co-workers. In that case do your best to know their triggers and avoid when you can. Jim
Reduce your possessions – Think about the things you can do without. Everything you possess has to be managed. If you have less things than you have less to manage. Nate
Manage your time – How do you plan for the week? Are you getting value out of all of the things you are doing? Do you know when to say no? Jim
no car – save money. payments are a huge stress for me.
no job – time saver
More practical ways you can do this:
You don’t have to be perfect Nate
Eat healthier – add one piece of fruit and veggie Jim
Single Task – Focus on doing the most important things right Jim
Document those awesome shower and bedtime ideas Nate
Don’t worry so much about what other people think of you Nate
Indulge yourself occasionally Jim
Don’t be afraid to ask for help Jim
Don’t be afraid to make mistakes Nate
How to Bring Simplicity into your Business
Automated answering services w/ voice recognition Jim + Nate
Automated Check out lines that don’t work Jim
DMV/ Post Office/ Any govt service Nate
Returns or exchanges at big box stores Nate
Airport Security Lines Jim and Nate
Airline Fees/ cancellations/ communication Jim and Nate
Big one in the news…Obamacare Website Jim
What is it that we detest about these things?
Takes too much of our time
Lack of human interaction
Poor human interaction
You feel like you are just a number
Ways to Simplify Your Biz
Are you clear about what your business does and doesn’t do? Jim
Is your branding on point? Nate
Clean easy to understand logo
Clear marketing message
Crisp/ clean website that’s easy to navigate
Are you walking the talk
Purge toxic clients Jim
Purge clients that aren’t profitable Nate
Collaborate and form strategic alliances Jim
How do you create your product or service? Do you deliver on time? Nate
Do you know what customers like/ don’t like about your product or service? What are you doing about it? Jim
Save money. Invest more in your business Nate
Simple Website: Sometimes Less is More (Business)
- Navigation & Design:
call #, find contact form, call center funnels!
- Social Media (turn down the noise!), focus on results
- Work Schedule, Content Creation Schedule
- Simplify what you consume online
What companies are successful in simplifying their process and delighting the customer and what is it specifically that they do? (See Presentation)